digital consumer of today, web & mobile, brand building in the digital world, 5 essentials for a digital marketer

1. The face of the
changing
consumer in the
digital world
Narayan Murthy Ivaturi
Director – Global Sales & Strategy
Vserv.mobi

2. TV
PRINT
RADIO
CONTENT CONSUMTPTION
in the traditional era

3. EMAIL / BROWSING
PHONE (VOICE)
MESSAGING
VIDEO
MUSIC
DIGITAL CONVERGES
All kind of consumption
patterns into one

4. DIGITAL is becoming the
most important medium
Every other medium is feeding off it

5. Twin Screens
QR Code
Short Code
Alternative Access

6. Indian Consumer Media Ecosystem
730 MN TV VIEWERS
181 MN PRESS AIR
159 MN RADIO LISTNERS
176 MN INTERNET USERS
900 MN MOBILE USERS

7. Indian Consumer Media Ecosystem
98 MIN: TV
32 MIN: NEWSPAPERS
44 MIN: MAGAZINES
61 MIN: RADIO
70 MIN: INTERNET
160 MIN: SMARTPHONES

8. We are
Digital
IMMIGRANTS

9. Digital
NATIVES!

10. Digital
NATIVES
Digital
IMMIGRANTS
INTERFACE
INTERFACE
Widgets / Apps /
Touch
Browser, voice,

11. How can a Brand…
…Address these varied audiences?
…Remain relevant to all of them
…maintain user experience standards?

12. Reason, Relevance & Richness are key to
engage with them.
Need of a Wholesome User Experience!

13. Any screen the USER expects the same
kind of experience

14. Digital consumer knows what
he wants the way he wants

15. Web and mobile integral components of
brand building

16. Web
Mobile
Lines dividing are blurred.
Mere extensions of each other.
Both equally important for brand
building.

17. India a very unique market
•
•
•
•
Large populations of digital natives
Regional, Cultural & Linguistic Barriers
Fragmented Device Ecosystem
Decision making with digital immigrants

18. Consumers don’t think
only in ENGLISH

19. Culture plays a critical role
decision making

20. Very highly fragmented
device ecosystem

21. Decision making with
digital immigrants

22. Moving forward in the digital ecosystem
5
essentials you need to know

23. `
1
User experience is start point

24. 2
Digital
consumers
behave
differently

25. 3
Digital Enables data
led decision making

26. 4
Look out for
New Opportunities in the
digital space

27. Convergence across all
media the future
5

28. Thank You
Twitter: nmurthy27