I’m writing this because someone asked me what I thought about Snapchat as a marketing tool, stating it’s the next/current “sliced bread”. He’s a Millennial and a marketing person and he tried really hard to convince me ... BUYER BEWARE and do your Due Diligence before you jump in. So I Did Some Research on who uses SNAPCHAT I’LL HIGHLIGHT THE KEY INFORMATION BELOW THAT I THINK IS RELEVANT TO YOUR BRICK AND MORTAR RETAILING. I FOUND THESE ARTICLES THAT ARE VERY GOOD, DISSECTING THEIR AUDIENCE,

1. SNAPCHAT FOR MARKETING YOUR BRICK
& MORTAR BUSINESS - DON'T DO IT
I’m writing this because someone asked me what I thought about
Snapchat as a marketing tool, stating it’s the next/current “sliced
bread”. He’s a Millennial and a marketing person and he tried really
hard to convince me ...
If you are heading to the Las Vegas Furniture Market, you'll probably be
inundated with people telling you how to market your new introductions.
All I can say is.... BUYER BEWARE and do your Due Diligence before
you jump in.
So I Did Some Research on who uses SNAPCHAT
I’LL HIGHLIGHT THE KEY INFORMATION BELOW THAT I THINK IS RELEVANT TO
YOUR BRICK AND MORTAR RETAILING

2. I FOUND THESE ARTICLES THAT ARE VERY GOOD, DISSECTING THEIR
AUDIENCE,
HERE AND HERE .
Looks pretty impressive, right? Let's dissect this information from the
websites I linked above.
• Only 12% of Snapchat users were ages 35-54, and those older
than that were a single digit percentage. (Hmmmmm, and
that demographic has most of the money)
Did you read this article in USA TODAY -
The economy is still all about -- who else? -- Boomers

3. It validated much of what I've been stating on who has the
money and how they like to be marketed to.
• 60 percent of users are under 25, and nearly a quarter (23
percent) have not yet graduated from high school. (Not
relevant to most B & M retailers, except fast food, etc.)
• 71% of Snapchat users are under 34 years old. (NO MONEY -
$33K average College loan debt – nationally, 32% live with
Mom & Dad)
• Roughly 70% of Snapchat users are female. (That’s great for
us, except when you factor in everything else about money,
credit, living at home, etc).
READ MORE HERE ON THIS
• 30% of US Millennial Internet Users use Snapchat
regularly. (Average credit score of 640, see above link)
• Ireland is the top country for Snapchat Usage based on the
percentage of usage by adults in each market. (Not relevant to
the U.S. retailer)
• 50% of Male College students share selfies on Snapchat, the
number is higher in Female college students. 77% to be
precise. (Not a target market, and doesn't make sense for a
marketer)
• 45% of Snapchat users are aged between 18-24. (NO MONEY,
Mostly entry level jobs, early career, struggling with
student loans, rent, car payments, etc).

4. • Snapchat reaches 11% of Total US Digital population. (Not
much there for market penetration)
• More than 25% of UK Smartphone users are on Snapchat, in
Norway the number goes up to 50%. (Not relevant to the U.S.
retailer).
The only companies I see using it successfully are companies like
Wendy's, 7-11, clothing companies.
I did the research on marketing to Millennials, Digital And More for
you if you don’t believe me.
You can read it here (Below Links) and you will be shocked as I was
when I researched it
Click the image to read the articles
Marketing To Millennials - The Myth Dissected
Digital Marketing Strategies - The Myth Dissected

5. There's more information I have on my marketing website to help you
do more business
www.social4retail.com
About Bill Napier
Bill Napier is Managing Partner of Napier Marketing Group. He has been the
chief marketing officer of several small, medium and large companies
throughout his career, most notably Ashley Furniture Industries Inc. Many in
the home furnishings industry call him an industry serial disruptor. "His
thought provoking blog will challenge conventional wisdom, look under the
industry’s hood and seek to uncover the critical clues to improving its
performance".

6. Bill is also a featured writer and speaker in the retail industry. His vast
understanding of the issues retailers and brands face to compete in the digital
arena, coupled with his humorous interpretation of his knowledge of trends,
facts and solutions for helping companies compete, makes for an engaging
and informative session for every brand or retailer that attends his sessions.
His passion is to help retail brands & brick mortar retailers grow their business
by creating, guiding and deploying successful marketing B2B/B2C solutions
integrating traditional marketing with the web/social media. You can see his
passion for this at his FREE marketing information website;
www.social4retail.com