What Is
A Blog?
CORPORATECOSMO.COM
The cosmopolitan style of marketing

Visual Presentation
By
CorporateCosmo.com

What You Will Learn:
• What Is A Blog?
• To Host or Not To Host
• Different Blogging Platform

What Is A Blog?
1. Contents listed in
chronological order with
recent post on top

What Is A Blog?
2. Content is frequently updated
(which the search engine loves)

What Is A Blog?
3. Allows Your Audience To
Leave Comments
(great way to build
relationships and communities)

What Is A Blog?
4. Easy as 1-2-3 to add
new content
click on
1. new post
2. add content
3. click publish

What Is A Blog?
5. Establish you as an
industry leader
(opportunity to gain authority
and credibility)

To Host or
Not To Host

(2) Main Types of Blogs
• Hosted Blogs
• Nonhosted Blogs

Hosted Blogs
Advantages:
• No need to worry about
software/coding knowledge
• Hosting/Service is Free
• Easier to jump start

Hosted Blogs
Disadvantages:
• You don’t have total
control of your blog
(Hosted blogs have guidelines
you must follow, if you do not follow their rules,
your blog will be removed.)

Hosted Blogs
Disadvantages:
• Limitations on
Customizing Your Blog
(You can not install your own plug-ins or extras.
The level of customization is limited.)

Hosted Blogs
Disadvantages:
• Unable to Monetize
Your Blog
(Unable to start affiliate programs
Google AdSense
or any other programs
to generate income)

Nonhosted Blogs
(blogs on your web server)
Advantages:
• Monetize Your Blog
by
Contextural Advertising
Affiliated Links
Selling Products

Nonhosted Blogs
(blogs on your web server)
Advantages:
• Personalization and
Customization
(access to free plugins, widget, templates
to personalize and customize your blogs
to fit your brand)

Nonhosted Blogs
(blogs on your web server)
Advantages:
• More Bandwith Space
(Free, hosted blogs have space limitations
With non-hosted blog you can use
as much space as you need)

Nonhosted Blogs
(blogs on your web server)
Disadvantages:
• Requires More
Technological Skills
(You are responsible for installing,
maintaining and backing up all data.
Many web hosts will not give
technical support.)

Nonhosted Blogs
(blogs on your web server)
Disadvantages:
• Paying for
Domain Registration
and Web Hosting

Different
Blogging Platform:
• Wordpress.com
• Blogger.com
• Typepad.com
• Movabletype.com

My Personal Experience!
Last years I started blogging using the
free hosted blog from Wordpress.com.
(A great platform for beginners to get their feet wet.)
I fell in love with blogging!
But, I was adamant about exploring the
additional features the free hosted platform
could not provide.
For example:
• Audio, Video content without any space limitation.
• Personalizing and customizing layout.
• Personal url name.
• The opportunity to sell my own products.
So I got serious, and decided to
• register my domain name
• get a web hosting account
from GoDaddy.com
Now I’m happy Blogging!

For any questions or comments
please visit
corporatecosmo.com
the cosmopolitan style of marketing for
the socially conscious entrepreneurs