3D printing is hot. The technology is growing up and new business opportunities are there to grasp. Many new entrants are entering the market and major 3D printing companies like Stratasys and 3D Systems are consolidating to create wide-ranging 3D printing platforms. Not only companies with a 3D printing background like 3D printer manufacturers and 3D printing services set up 3D publishing platforms, but also companies from other industries, like gaming and animation, are moving towards 3D printable content. 3D publishing platforms create new value in e-commerce by offering great 3D models, new ways of co-creating content and setting up new supply chains to make physical products in innovative ways. What are the opportunities for content publishing companies in this exciting market? Nanning de Jong of 3Dwergen presented about this topic at the 3D Publishing Conference 2014 in Amsterdam.

1. 3D printing as new business
opportunity for the content industry
Nanning de Jong Twitter: @nanningdejong
@3Dwergen
Keynote at 3D Publishing Conference
Amsterdam, March 27th 2014

2. Nanning de Jong
• Delft University of Technology
• Johnson & Johnson
• Former consultant: innovation &
new business development
• Writing book with Rathenau Institute
about 3D printing platforms
• Entrepreneur: marketing with 3D printers
23D Publishing ConferenceMarch 27th 2014

3. 3D printed super heroes
as business cards
31-3-2014 3http://www.resoluut.com/

4. 31-3-2014 Marketing innovations at 3D Printing Event 4
3D printed sofa
for B2B direct marketing
http://remember.loft-nedsense.com/

5. Wat verwachten jullie?
31-3-2014 Unieke figuurtjes van 3Dwergen – 3D Atelier 5
3D printing

6. Global 3D printing market (million $)
31-3-2014 3D Publishing Conference 6
3D Publishing Conference

7. Expected 3D printer sales
3D Publishing Conference 7
Source: Gartner (October 2013): 3D Printer Shipments Worldwide (printers with less than US$100,000 list price)
March 27th 2014

8. Opportunities with 3D printed content
• Unleashing new creativity
– Increased freedom of design
– Co-creation (with crowds)
• Making new business cases sustainable
– For unique products & small series
– New supply chains with less physical stock
– 3D printing market is growing rapidly
3D Publishing Conference 8March 27th 2014

9. Wat verwachten jullie?
31-3-2014 Unieke figuurtjes van 3Dwergen – 3D Atelier 9
3D publishing

10. 3D Publishing Conference 10
3D
scanning
3D
modeling
3D publish, curate & sell
3D print
co-creator
apps
Animation Movie Games
New 3D publishing market
March 27th 2014

11. Google search trends :
3D publishing platforms
11
Source: Google trends, march 2014
3D publisher for B2B animators
New B2C 3D publishers
3D Publishing ConferenceMarch 27th 2014

12. 3D Publishing Conference 12http://www.cgtrader.com/March 27th 2014

13. Wat verwachten jullie?
31-3-2014 Unieke figuurtjes van 3Dwergen – 3D Atelier 13
Find your
3D model online &
3D print at home

14. 3D print your own dollhouse items at
home?
3D Publishing Conference 14March 27th 2014

15. Thingiverse platform in combination
with affordable 3D printers
3D Publishing Conference 15
http://www.thingiverse.com/ https://www.ultimaker.com/
March 27th 2014

16. Wat verwachten jullie?
31-3-2014 Unieke figuurtjes van 3Dwergen – 3D Atelier 16
e-commerce
consumer products

17. 100.000+ 3D printable
models for sale at
17
http://www.shapeways.com/

18. Co-creation apps for
personalized jewelry at
3D Publishing Conference 18
http://foto-ontwerp.hema.nl/3d-printen/3d-sieraden http://zazzy.me/
March 27th 2014

19. Wat verwachten jullie?
31-3-2014 Unieke figuurtjes van 3Dwergen – 3D Atelier 19
Synergy with
digital content

20. 31-3-2014 Marketing innovations at 3D Printing Event 20
Minecraft: from game to 3D print

21. http://sandboxr.com/

22. Personalized spaceships
22
http://sandboxr.com/
3D Publishing ConferenceMarch 27th 2014

23. 31-3-2014 Marketing innovations at 3D Printing Event 23Lexus: interactive table using iPad and 3D prints
video

24. Wat verwachten jullie?
31-3-2014 Unieke figuurtjes van 3Dwergen – 3D Atelier 24
What’s next?

25. The future of 3D publishing?
• 3D content is king
– Creating great designs
– Content curation
• Co-creation & personalization
• From promoting finished products to promoting 3D models
• Plenty new entrants
• Which 3D publishing platform will win?
• 3D Marketing Conference (June 12th, Amsterdam)
http://www.3dmarketingconference.com/
253D Publishing ConferenceMarch 27th 2014

26. Nanning de Jong http://www.3dwergen.nl/en/
Nanning@3Dwergen.nl @nanningdejong
+31 612 848 976 @3Dwergen

27. 3D Publishing Conference
3D printing is hot. The technology is growing up and new business opportunities are
there to grasp.
Many new entrants are entering the market and major 3D printing companies like
Stratasys and 3D Systems are consolidating to create wide-ranging 3D printing
platforms.
Not only companies with a 3D printing background like 3D printer manufacturers and
3D printing services set up 3D publishing platforms, but also companies from other
industries, like gaming and animation, are moving towards 3D printable content.
3D publishing platforms create new value in e-commerce by offering great 3D models,
new ways of co-creating content and setting up new supply chains to make physical
products in innovative ways.
What are the opportunities for content publishing companies in this exciting market?
27
http://www.3dpublishingconference.com/
3D Publishing ConferenceMarch 27th 2014