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Advertising Automation Software
The Performance Marketer’s Guide to
Scaling Growth with Mobile App Install Ads
Advertising Automation Software
App Install Ads Are Helping Fuel The Mobile
Revolution
According to eMarketer, marketers d...
Advertising Automation Software
What’s In This Presentation
This guide offers ad spend trend insights, creative inspiratio...
Advertising Automation Software
Mobile App Install Ads for Gaming
Advertising Automation Software
Mobile App Install Ads For Gaming
With 79% of US smartphone users projected to actively pl...
Advertising Automation Software
Mobile App Install Ads For Gaming
Advertising Automation Software
Mobile App Install Ads For Gaming – Image
Promoting dramatic, action pack-packed game imag...
Advertising Automation Software
Mobile App Install Ads For Gaming - Image
In this Facebook example for Fantasy Chronicles ...
Advertising Automation Software
Mobile App Install Ads For Gaming - Video
Video ads can be perfectly suited to drive high-...
Advertising Automation Software
Mobile App Install Ads For Gaming - Video
Playrix’s Twitter ad for Township leverages vide...
Advertising Automation Software
Mobile App Install Ads For Gaming - Carousel
On Facebook and Instagram, carousel app insta...
Advertising Automation Software
Mobile App Install Ads For Gaming - Carousel
Slots- Pharaoh’s Way takes a creative approac...
Advertising Automation Software
Mobile App Install Ads for Retail
Advertising Automation Software
Mobile App Install Ads For Retail
Mobile retail sales in the US are projected to soar to $...
Advertising Automation Software
Mobile App Install Ads For Retail
Advertising Automation Software
Mobile App Install Ads For Retail - Image
Images that convey clear value in an interesting...
Advertising Automation Software
Mobile App Install Ads For Retail - Image
Anyone seeing this ad for Amazon’s mobile shoppi...
Advertising Automation Software
Mobile App Install Ads For Retail - Video
Video offers ecommerce advertisers a chance to s...
Advertising Automation Software
Mobile App Install Ads For Retail - Video
MTailor’s mobile app install ad on Facebook prov...
Advertising Automation Software
Mobile App Install Ads For Retail - Carousel
For retailers, carousel ads on Facebook and I...
Advertising Automation Software
Mobile App Install Ads For Retail - Carousel
Here, Poshmark leverages a carousel app insta...
Advertising Automation Software
For more guides, eBooks and case
studies,
Visit our Resource Center!
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The Performance Marketer's Guide to Scaling Growth with Mobile App Install Ads

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App use is more popular than ever! According to eMarketer, 98% of US mobile users ages 14 and older installed at least one app this year. However, the mobile app marketplace is also crowded and competitive, and marketers need to employ next level advertising techniques in order to stand out from the crowd.

Social sites like Facebook, Instagram and Twitter are a central piece of customer acquision strategy for advertisers in verticals like mobile games and retail. Learn how to use these sites to win downloads for your mobile app with this presentation.

Veröffentlicht in: Marketing
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The Performance Marketer's Guide to Scaling Growth with Mobile App Install Ads

  1. 1. Advertising Automation Software The Performance Marketer’s Guide to Scaling Growth with Mobile App Install Ads
  2. 2. Advertising Automation Software App Install Ads Are Helping Fuel The Mobile Revolution According to eMarketer, marketers dedicated over $3 billion dollars to mobile app install ads last year in the US alone. With the increased popularity of mobile app ads among advertisers in verticals ranging from gaming to retail, it’s more important than ever to understand how to use the format to your advantage.
  3. 3. Advertising Automation Software What’s In This Presentation This guide offers ad spend trend insights, creative inspiration for all types of app ads, and examples of advertisers leveraging the format to drive mobile growth and ROI, at scale and across channels. For both gaming and retail advertisers, this guide features: • Facebook, Instagram, and Twitter mobile app ad spend trends by format • Examples of compelling ad creative for image, video, and carousel mobile app ads • Successful strategies from mobile app advertisers accelerating growth with Nanigans
  4. 4. Advertising Automation Software Mobile App Install Ads for Gaming
  5. 5. Advertising Automation Software Mobile App Install Ads For Gaming With 79% of US smartphone users projected to actively play games on their device by 2020, the growth potential for game advertisers is tremendous. But to profitably scale a game’s user based of engaged (and monetizing) players, advertisers must know how to effectively leverage all the most compelling app install ad variations available.
  6. 6. Advertising Automation Software Mobile App Install Ads For Gaming
  7. 7. Advertising Automation Software Mobile App Install Ads For Gaming – Image Promoting dramatic, action pack-packed game imagery is a smart tactic for catching the attention of potential new users and driven them to download a game.
  8. 8. Advertising Automation Software Mobile App Install Ads For Gaming - Image In this Facebook example for Fantasy Chronicles HD, the image features a striking scene of a monster from the game. The fact that the viewer can’t see the entire monster helps inspire curiosity, which may lead to higher install rates. For image app install ads, consider testing eye-catching custom imagery like Fantasy Castle HD’s, along with direct gameplay screenshots or photos of people engaging with the game on their smartphone or tablet.
  9. 9. Advertising Automation Software Mobile App Install Ads For Gaming - Video Video ads can be perfectly suited to drive high-value game installs because games often feature exciting and motion-filled visuals. Video are a powerful tool to not only attract attention, but also spur installs through storytelling and giving users a taste of the fun in-game action.
  10. 10. Advertising Automation Software Mobile App Install Ads For Gaming - Video Playrix’s Twitter ad for Township leverages video to draw in potential new users by showcasing bright animated sequences pulled directly from within the game. Using in-game footage can be a highly effective strategy for both reducing ad creative production costs and for rapidly scaling the reach and ROI of your campaigns.
  11. 11. Advertising Automation Software Mobile App Install Ads For Gaming - Carousel On Facebook and Instagram, carousel app install ads can include images, videos, or both, giving game advertisers a large and flexible creative canvas. Multiple scrollable frames present an interesting opportunity to feature progressive levels and a range of characters, or even tell a narrative story from the game.
  12. 12. Advertising Automation Software Mobile App Install Ads For Gaming - Carousel Slots- Pharaoh’s Way takes a creative approach in this Instagram carousel ad by using a continuous background image that extends through all four frames. This technique can encourage users to further engage with your ad, increasing the likelihood of a new install.
  13. 13. Advertising Automation Software Mobile App Install Ads for Retail
  14. 14. Advertising Automation Software Mobile App Install Ads For Retail Mobile retail sales in the US are projected to soar to $178 billion by 2018, and much of that mobile shopping behavior is happening inside apps. As retail giants and newcomers alike invest in building mobile apps to meet customers where they’re spending more time, a smart app install advertising strategy is critical. Across Facebook, Instagram and Twitter ecommerce advertisers are dramatically scaling app install campaign using new formats like video and carousel. These options offer an attractive opportunity to creatively present products and services to customers, all with the goal of driving more purchases on mobile.
  15. 15. Advertising Automation Software Mobile App Install Ads For Retail
  16. 16. Advertising Automation Software Mobile App Install Ads For Retail - Image Images that convey clear value in an interesting visual fashion are often high-performers for mobile app install campaigns. Showing a person using your app or offering a view of the app’s interface can be an effective way to demonstrate its real- world value at a glance.
  17. 17. Advertising Automation Software Mobile App Install Ads For Retail - Image Anyone seeing this ad for Amazon’s mobile shopping app in their Twitter timeline can immediately understand the benefit of tapping “install”. The imagery of someone receiving a notification on their smartphone with a cup of coffee in the background clearly shows how Amazon’s app introduces the most popular new deals right into your daily routine.
  18. 18. Advertising Automation Software Mobile App Install Ads For Retail - Video Video offers ecommerce advertisers a chance to share an engaging overview of a product’s or service’s value, using both visuals and sound.
  19. 19. Advertising Automation Software Mobile App Install Ads For Retail - Video MTailor’s mobile app install ad on Facebook provides viewers with a quick and easily digestible demonstration of the product, followed by an on-screen call-to-action to download the free app. This is a compelling example of repurposing a video that could easily work well on a website or other digital channel. When scale is the goal, using existing content in new ways can be an easy way to accelerate mobile growth.
  20. 20. Advertising Automation Software Mobile App Install Ads For Retail - Carousel For retailers, carousel ads on Facebook and Instagram can be the equivalent of a digital catalog featuring the products for purchase inside an app. Carousel ads are especially engaging, since viewers can easily scroll through each progressive frame.
  21. 21. Advertising Automation Software Mobile App Install Ads For Retail - Carousel Here, Poshmark leverages a carousel app install ad on Instagram to promote three hot deals on Nike footwear. The imagery is simple, and the carousel format is perfectly suited to showing a series of related deals from within the app. If the first deal doesn’t compel a potential customer to install Poshmark’s app, there’s still a chance that the second or third one will.
  22. 22. Advertising Automation Software For more guides, eBooks and case studies, Visit our Resource Center!

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