Presentation to the Abu Dhabi Authority for Culture and Heritage (ADACH) of ideas and approaches for their mobile strategy, 11 October 2010.

1. ADACH Education Strategy Development Nancy Proctor, Head of Mobile Stategy & Initiatives Smithsonian Institution Mobile Strategy ‘out of the box’

2. Think Different Fast!

3. Access Enables All

5. What is a museum? in the age of social media

6. The Museum as Distributed Network

7. The Museum is a Social Network

8. From Fortress to Berza

9. The Museum is Social Media Edward Hoover , 2010, from Flickr.

11. At least half of the Museum’s platforms are already mobile.

13. Mobile is a great vehicle http://www.youtube.com/watch?v=6ILQrUrEWe8

14. Fraunhofer Institute, Kunstmuseum Bonn: ‘Beat Zoderer’ exhibition (Listen project) 2003 Fraunhofer Institute, Kunstmuseum Bonn: ‘Beat Zoderer’ exhibition (Listen project) 2003 It’s NOT about the Technology

15. Mobile is personal and social

16. Mobile in the Strategy

20. A Minority of Visitors Use Technologies in the Galleries 2006 study by Randi Korn & Associates at SFMOMA BUT they use technology everywhere else: WWW = Whatever, Whenever, Wherever

25. Mission: SI: Increase and diffusion of knowledge. AA: Be the resource and facilitator for experiencing, understanding and engaging with American art in the US and the world. Objectives: Repeat visitors; Membership sales; Integration into the curriculum http://wiki.museummobile.info/museums-to-go/experience-design/mobile-interpretation-worksheets

26. 4. Design experiences and content (also outside the audiotour box) Means thinking about content & experience http://museummobile.info/archives/297 http://wiki.museummobile.info/museums-to-go/experience-design/mobile-interpretation-worksheets

28. ArtBabble Multi-modal Interface http://www.artbabble.org/video/meet-william-christenberry

31. 5. Choose the platform(s) Audio player Multimedia player Cellphone Personal media player Smart Mobile Browser phones Mobile App Soundtrack x x (x) X X X Soundbite X X X x X X Interactive X X X Link X X X Feedback X X X Social media X X

33. Platform Strategy http://smithsonian-webstrategy.wikispaces.com/NASM+Mobile+Website

35. An iterative process

36. Transparency

40. Oral History http://travelblog.viator.com/10-things-we-love-about-abu-dhabi/

41. Sharing content & experiences creates ambassadors

42. Learning through Txt Message

43. Crowdsourcing http://photocitygame.com/smithsonian/ http://www.gipuzkoa2.net/

44. Micro-volunteering Save Outdoor Sculpture! & Wikipedia Saves Public Art

45. AR & LBS http://stedelijk.medialab.hva.nl/

46. Enhanced reading Laboratory for Visual Learning, Harvard-Smithsonian Center for Astrophysics See forthcoming Journal of Special Education Technology http://gizmodo.com/5491048/the-barnes--noble-ereader-ipad-app-is-on-the-way-but-will-apple-maim-it