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Social Media Disclosure Best Practices in Protecting Consumers and Marketers March 1, 2010

Today’s Presenters Moderator: Paul M. Rand WOMMA President CEO, Zócalo Group Panelists: Gary Spangler WOMMA Board Member eMarketing Manager, DuPont Anthony DiResta WOMMA General Counsel Partner, Manatt, Phelps & Phillips LLP Patrick Thoburn Co-Chair, WOMMA Member Ethics Advisory Panel Co-Founder, Matchstick

Today’s Discussion ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

The FTC’s Guide in Review Key Concepts ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Understanding the Guide What is an Endorsement? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Understanding the Guide Work with an Endorsement ,[object Object],[object Object],[object Object],[object Object]

Understanding the Guide Disclosure of Material Connections ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Understanding the Guide Liability Issues ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

A Partner Is Needed The Role of WOMMA ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Looking Forward The Role of Marketers ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Looking Forward The Role of Bloggers ,[object Object],[object Object],[object Object],[object Object]

Best Practices Blog Disclosure ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Best Practices Review Blogs: Disclosure & Relationships Section ,[object Object]

Best Practices Comments in Online Discussions ,[object Object],[object Object],[object Object]

Best Practices Microblogs ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Best Practices Status Updates on Social Networks ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Best Practices Status Updates on Social Networks

Best Practices Video & Photo Sharing Sites ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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Best Practices Video & Photo Sharing Sites ,[object Object],[object Object],[object Object],[object Object],[object Object]

Best Practices Podcasts ,[object Object],[object Object],[object Object]

Resources Are At Your fingertips ,[object Object],[object Object],[object Object],[object Object]

[object Object],[object Object],Getting Involved

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