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What is SEO? Why should you care?@namtrok paul@connexsocial.com

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Digital Marketing Nerd@namtrok paul@connexsocial.com

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What is Digital Marketing? • Search Engine Optimization (SEO) • Online Ads (PPC/CPM) • Email Marketing • Social Media • Conversion Optimization • Data Analysis@namtrok paul@connexsocial.com

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What is SEO? • Search Engine Optimization (SEO) • The efforts revolving around trying to get a site/page to show up (rank) or increase rank within a Search Engine Results Page (SERP)@namtrok paul@connexsocial.com

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SERPShopping 1 2 3 Images 4@namtrok paul@connexsocial.com

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SEO SEO vs PPC@namtrok paul@connexsocial.com

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Search phrase in the title of the page SEO SERP a bit deeper@namtrok paul@connexsocial.com

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Title URLDescription Result Elements@namtrok paul@connexsocial.com

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Which do you use?@namtrok paul@connexsocial.com

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Why is Google the best?@namtrok paul@connexsocial.com

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History of Search • Lycos, Dogpile, Excite • Altavista circa 1995 • Google circa 1998/2000 The authority algorithm@namtrok paul@connexsocial.com

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The Authority Algo • Sources/References • Who is most referenced?@namtrok paul@connexsocial.com

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SEO Ranking Factors@namtrok paul@connexsocial.com

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Code@namtrok paul@connexsocial.com

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Code • No Tables • Fast • Semantic Code • Hierarchical@namtrok paul@connexsocial.com

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Specific Code • Meta Keywords • Title • Meta Description@namtrok paul@connexsocial.com

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Content@namtrok paul@connexsocial.com

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Keywords • User terms vs marketing terms • Often Questions • Title a page and write to it • EX: Keyword “Adopt a Pet” • Where can I Adopt a Pet?@namtrok paul@connexsocial.com

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The King of On-Page • <Title> • URL • <h1>@namtrok paul@connexsocial.com

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Other important Locations • <h2>,<h3>, <h4>, <h5>, <h6> • <img src=”keyword” /> • <img alt=”keyword” /> • <li>keyword</li> • <b>, <strong>, <i>, <em> • <p>keyword</p>@namtrok paul@connexsocial.com

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Links/Social@namtrok paul@connexsocial.com

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Back to Authority • Popular/Authoritative sites are worth more • Very difficult, any easy/paid link strategies get found out@namtrok paul@connexsocial.com

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Social is the new player • Shares • Likes • Comments • Followers • RTs/Mentions • Links@namtrok paul@connexsocial.com

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Authority Still Matters A mention or a follow from an influencer will do more than a mention or a follow from me@namtrok paul@connexsocial.com

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SEO Ranking Factors@namtrok paul@connexsocial.com

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Remember, SEO has a place Offline WOM Links SEO Social Email Ads@namtrok paul@connexsocial.com

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Questions? We’re Hiring!@namtrok paul@connexsocial.com