1.
FB ADS - FUNDAMENTAL
Hilman Fauzi - nami

2.
Consideration
1. Brand awareness
2. Reach
Awareness
1. Traffic
2. Engagement
3. App installs
4. Video Views
5. Lead generation
6. Messages
Conversion
1. Conversion
2. Catalog sales
3. Store traffic

3.
Adset
Budget
- Daily budget VS Lifetime
- Ad Schedule
- Optimization & Delivery
- Cost control

4.
Adset
Audience
- Lokasi tinggal audience
- Umur
- Jenis kelamin
- Bahasa
- Detail atribut, targeting/
demografi

5.
Adset
Placements
1. Device Type
2. - Desktop
3. - Mobile
4. Platform :
5. - Facebook
6. - Instagram
7. - Audience network
8. - Messenger
9. Advance options