WHAT HAVE YOU LEARNED
FROM YOUR AUDIENCE
FEEDBACK?

Audience feedback is very important before creating the
product and after creating the product due to the fact that
the product has to meet their needs and expectations in
order to conduct a successful product overall. It is a type
of interaction associated with the use of audience response
systems, which creates interactivity between the creator and
their audience. It is very important for a successful media
product, you need to establish an audience. Huge amount of
research goes into any potential new media product before it
is made, and the feedback gathered after helps with the
improvements. The main questions that we asked for our
potential audience were their age and gender in every survey
we conducted where we would analyse these results; so we
know who our target audience is and to create an audience
profile. One of the most significant things that I learnt
from my audience feedback is things they would expect to
find in my product.

1ST PRE-PRODUCTION SURVEY
The first survey that I created was the pre-production survey on survey
monkey and I created some paper questionnaire. The survey was based on
our initial ideas for our music video and two of the questions were based on
age and gender. From the results, the average age was young adults aged16-
20 and predominantly female, this information is important due to the fact
that I needed to base my media product on these audiences and enabled me
to create an audience profile. Moreover, we are also in this age range, which
conveniently allowed us to be more representative of their musical and visual
preferences. This is also reflective of Coldplay’s own target audience, and the
fact that my group and I belong to this group of people made us more able to
reflect this target audience in our music video. Furthermore, this survey was
also based on what they prefer where we gave them options on what band or
artists they would prefer such as Coldplay, Arctic Monkeys, Katy Perry, etc.
From the results, the most popular choices were Coldplay and Arctic
Monkeys. So, we decided to choose Coldplay as it is one of the popular
choices and as a group we thought we would be more reflective of their
audience and that it would fit into our chosen genre better. We also chose to
do further research into Coldplay to consolidate the fact that they were our

2ND PRE-PRODUCTION SURVEY
In the second pre-production survey was based on finding out our audiences
demographic profile (occupation and education) , dress sense, psychographic,
ethnicity, and music video style. Collecting all this audience feedback which enabled
my group and I to create an audience feedback specific to our media product. For
the demographic profile, given the age of our target audience, this group of people
will not have a completely disposable income. They tend to stay in education, or if
in part time, they will also have a part time job which will provide them with a small
amount of money. Furthermore, for race our survey consisted of alternative
ethnicities too, which my and I group still represented within our music video, by
changing some of the actors as in the beginning we had mostly White/British so we
included African/Caribbean . We also captured a busy scene within Central London
(such as Piccadilly Circus) to capture the essence of a diverse and varied nation,
which London is. This location is also fitting with the psychographic profile for our
music video. In terms of the geo-demographic profile, our audience are from an
urban environment, this is because of the fact that 100% of our respondents replied
by saying that they would normally live in an ‘urban environment’. Overall, by
having this audience feedback we managed to reflect these ideas in our own music
video which was very effective and professional. In addition, without the pre-
production survey we wouldn’t of been able to include all these ideas of
representations and certain groups, due to the fact that in our music video we
represented were the youth culture and how females are objectified in the media.

POST PRODUCTION SURVEY
It is very important to gain feedback after conducting the media product, due to the
fact that we needed to know how our audience are able to identify the ideas and
representations that we created within our music video. From the results, the majority
of the respondents were able to successfully identify the genre of our music video and
explained that the costumes, editing techniques especially in the use of the overlay
effect which contributed to the identification of the pop-rock genre, showing that we
have been successful in following the conventions. Moreover, the use of props such as
instruments in the music video noted that it is a common convention of rock music
videos since our music genre is a hybrid of rock as well as pop. In terms of the
locations Ladbroke Grove and Portobello which felt they conformed to the pop-rock
genre. Moreover, some of the respondents noted that we have used a combination of
conceptual, performance, and narrative elements in our music video and liked how
there was a diversity in our band, reflecting contemporary rock. Moving on to the
scene where the band was busking, so shows the performance element of the music
video and conforms to the pop-rock genre as it is a typical convention. Some of the
respondents also suggested that we focused too much on the negative
representations and missed out the positive representations of the youth culture,
which we could of improved on. Furthermore, some of the respondents went into
detail about the strengths of our media language and found the double-exposure at
the end successful. However, one major negative piece of feedback is that the quality
is a bit poor and that this can be overcome by using better quality equipment in the
future. Also, some of the respondents felt that there was an overuse of overlays, but
regardless still feels that it is still effective if repetitive. This is due to the lack of

FOCUS GROUP FEEDBACK
For our focus group feedback, it involved 4 people which gave spoken feedback after
watching our music video. The questions asked were the same as the post-
production survey, however it was better to receive the feedback this way. This is due
to the fact that we were able to gather more feedback as the respondents were able
to elaborate and expand on their feedback and the way Chloe was asking in more
detail and in an understandable way. For the question, ‘are the negative
representations of young people accurate or inaccurate ?’ one of the respondents
believed that the representations were accurate and that they support the idea of
young people not being emotionally stable, and also the fact they have ups and
downs in their teenage life. This is exactly the mood that we were going for, and the
concept of young people as often ‘troubled’ as stated by the theorist Dick Hebdige
who suggested that representations of young people as being ‘fun’ and ‘trouble’.
Also, one of the respondents stated that the use of editing was very effective and she
likes the use of fade in and fade our which shows that it is a narrative based music
video. Also, the use of mise-en-scene was also very effective especially the part with
the mirror as there was a good use of media language by showing the negative
representations and the feelings in the atmosphere. We also received some feedbacks
on what improvements could be made were things like some shots are unstable and
too shaky which made them unclear, and this is due to them being handheld shots.
Another improvement that was suggested was based on the technical aspects such as

SOCIAL MEDIA FEEDBACK -
FACEBOOK
I also posted the music video on
Facebook to gain extra feedback
from a variety of different people. I
gained some positive feedback such
as the music video is professional
due to the editing skills used.

DIGIPAK AND ALBUM
ADVERTISEMENT SURVEYS

PRE-PRODUCTION SURVEY
This survey was also important to have due to the fact it gave me an
insight of what they would expect to see on a pop-rock digipak and
magazine advertisement, in terms of colours, layouts, features, type of
image and what the most prominent features they see on these two
products. From the results, I found out that the use of bright colours
and that they preferred Coldplay’s digipaks layout which allowed me
to consolidate my ideas and choices. Moreover, the fact that I was
hugely inspired by Coldplay’s A Head Full Of Dreams digipak and the
magazine advertisement made me more sure about how I should
layout my own products. Overall, by gaining this audience feedback it
allowed me to research and plan my digipak and magazine
advertisement by finding out what features and colours would capture
their attention more and would make both products successful.

POST-PRODUCTION SURVEY
Post-production feedback on my digipak and magazine
advertisement after constructing my products. This survey enabled
me to find out if my product falls under the pop-rock genre and this
was successful because all the respondents agreed that it fits to this
specific genre. I also wanted to make sure that there is a clear link
between the digipak and magazine advertisement because it is a code
and convention to have a link between the two products. From the
results, it is clear that I have a link between them due to the fact that
all the respondents said that there is a link and the main link was the
use of image, logo, colour scheme, fonts/typography used and the
way the image is manipulated. This shows that my products conforms
to the conventions as it is very important as it makes it easier for the
audience to make the link between the two products. Overall, I think
that I successfully created a digipak and magazine advertisement that
would fall under my chosen genre and is professional.

CONCLUSION
To conclude, I used different ways to gain
audience feedback such as paper questionnaires,
online surveys, social media, and focus group. I
was able to gain detailed feedback especially from
the focus group as the respondents were able to
expand and elaborate on their answers compared
to other ways. Overall, the audience feedback
enabled me to make it more personal to my target
audience and make sure that it fits to my chosen
genre.