1. The 13th annual Innovation Africa Digital Summit (IADS)
(http://extensia-events.com/events/innovation-africa-digital-iad-summit-2015/) , held recently in
Zimbabwe by Extensia, highlighted the importance of affordable access to digital media across Africa
(see coverage of the 2014 summit in Gambia: (http://yourstory.com/2014/04/innovation-africa-
digital-summit-2014/).
New business models, multi-stakeholder cooperation, pro-active government policies and
entrepreneurship support were identified as key enablers.
Over 350 delegates from 40 countries attended the three-day event at the Elephant Hills Hotel, near
the stunning Victoria Falls, one of the seven natural wonders of the world. 20 workshops and 18
solutions showcases offered snapshots and deep dives into emerging technologies and business
models. Here are my key takeaways from the event as conference chair, described in the ‘8Cs
Framework’ of digital media: connectivity, content, commerce, community, culture, cooperation,
capacity and capital.
1. Connectivity
“Connectivity is a central enabling agent for the information economy,” said Emmerson Mnangagwa,
Vice President of Zimbabwe. Internet penetration in Africa is estimated at 16 per cent of the
population. Africa’s population is predicted to cross 2.4 billion in 2050, and work must step up now
to increase the reach and richness of digital media via a hybrid combination of satellite, fibre, mobile
and rural communication networks.
In mature economies, 78 per cent of people have Internet access as compared to 32 per cent in
emerging economies, said Matthew Howett, Practice Leader for Regulation, Ovum. Access options
via drones and balloons are emerging.
“Broadband is an undisputed positive force for economic and social change,” said Matthew
O’Connor, COO, Avanti. African countries with a good broadband development index include South
Africa, Zimbabwe, Kenya, Angola, Nigeria, Uganda and Senegal, according to Ovum.
The focus should be not just on access today but long-term resilience of connectivity infrastructure
for the decades ahead, for which options like fibre are well suited. “Satellite technology based on IP
is becoming the LAN in the sky,” added Vitek Janowski, consultant at Telecom/Telematique.
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2. 2. Content
A major driver of affordability is relevance: if citizens see that useful content and services are
available online, they will find ways to afford access. Access, adoption and application are key to
growth of the digital economy in Africa, said Andy Andersen, head of marketing at SES.
There needs to be more content and services for rural areas where the majority of Africa’s
population live and work, such as livestock sales, alerts for electricity load shedding, location of farm
equipment, and m-health vet apps for detecting symptoms. Africa is rich in culture and music, which
make for vibrant content ecosystems.
Health, education, business and governance are core areas for digital content development in Africa.
“Education is the most powerful weapon which you can use to change the world,” in the words of
the late great Nelson Mandela.
3. Commerce
Digital solutions are proliferating not just for communicating and publishing but transacting as well.
Mobile money is the ‘invisible bank’ in Kenya and is a significant driver of its digital economy, said
Alice Koech, programme coordinator at ATU. M-Pesa is increasing people’s participation and trust in
Kenya’s digital economy platforms, and supports new innovations and apps such as M-Kopa, a pay-
per-use solar energy solution.
There were 230 million users of mobile financial services in 2014, with 600 million users projected by
2016, according to Thecla Mbongue, Senior Analyst, Ovum. These services include MTN Mobile
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3. Money (over 18 million users), mPesa (around 13 million users), Orange Money, Tigo Cash and AirTel
Money. African governments such as those of Mauritius, DRC and Tanzania are adopting mobile
financial services for salary payments and tax collection.
Micropayments are picking up in Kenya and are good for startups and social enterprises, said John
Karanja, Head of Sales at BitPesa. He cited examples like the BitGive Foundation which used
crowdsourcing and micro-payments to fund digging of new wells in Kenya. BitPesa will also be
organising a conference on BitCoin and cryptocurrency in Kenya later this year.
Mobile opens the door to new kinds of financial services in Africa such as insurance, said Peter
Gross, Regional Director for Africa, MicroEnsure. Mobile bus ticketing apps have emerged in Zambia,
as well as micro-lending platforms like Zidisha. The eNhava project was officially launched at IADS
2015 as an online inclusion platform with services for digital payment. The initiative has the support
of TechEquity and ZarNet, and can involve other institutions such as post offices as partners for
customer education and service.
4. Community
The rise of social media is leading to new kinds of digital community formation and networking, and
can be used to enhance citizen safety, service innovation and political activism. Notable examples in
Africa include the use of Twitter hashtags to raise awareness about kidnappings in Nigeria and
student safety in Kenya. Vertical solutions like SAHEL Health address the broader community in
healthcare, as well as iKnowledge for the education community in Tanzania.
“A safe environment enhances the learning experience. How much of the world can offer this safety
to children?” asked Cliff Mupangavanhu, CEO, ZARnet. His remarks were made in the context of
recent attacks on school children in Kenya. Monitoring solutions like smart wristbands, wireless
tracking of buses, and digital surveillance can be used in this regard.
5. Culture
For long-term success, African governments and companies need to have a culture of openness and
co-creation with stakeholders. For example, CIOs need to think like VCs and managers need to use
design thinking to better understand and serve customers, advised Gezahegn Leta, Director of
Innovation at Awash Bank. “A culture of continuous improvement is our motto,” said Christopher
Momanyi, Director at Strathmore University, Kenya.
A recent World Economic Forum index for ICT environment and impact gives high weightage for
Rwanda, South Africa, Kenya, Senegal and Nigeria in Africa. Long-term planning, resilience and agility
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4. will be needed for success. “If Plan ‘A’ doesn’t work, stay cool – the alphabet has 25 more letters,”
joked Dennis Magaya, CEO of Rubiem.
6. Cooperation
Government and industry need to sharpen and deepen their skills in managing partnership
consortiums via processes, standards and metrics. A good example of public-private partnership is
between the Western Cape government, SITA and NeoTel for digital access and content in schools,
hospitals, libraries and government offices. Government-industry partnerships will be needed to
bring the benefits of fibre to rural areas, said Juanita Clark, CEO of the FTTH Council Africa.
Public-private partnerships are particularly needed for large-scale ambitious projects like smart
cities. The goals of a smart city are better service control, well-being of residents and efficient
business, said Chang-Hai Lai, VP for Africa at China Telecom. On the content front, the Mozilla
Foundation is promoting the Firefox OS and pre-loaded apps via partnerships with 18 operators and
five device manufacturers.
More partnership agreements for connectivity and regional integration are important for regions like
Southern Africa, said Cecilia Mamelodi-Onyadile, SPO at SADC. Other areas of international
cooperation are in Internet governance organisations like ICANN, which is important for security and
revenues as well as national and organisational branding. “NGOs need to explore and learn to
develop the full potential of gTLDs. A Facebook page is no substitute for your own organisation’s
website,” advised Klaus Stoll, Executive Director, GKPF.
7. Capacity
ICTs are an industry and an instrument for growth, each of which calls for capacity in digital literacy
and innovation. In addition to being a consumer of ICTs, Africa can also emerge as a producer of ICTs
with appropriate government policies, institutional support, R&D investments and creation of an
entrepreneurship ecosystem. Startup hubs and IT parks are emerging in countries like South Africa,
Kenya and Nigeria, along with Africa-focused VCs, startup media and entrepreneur awards.
The telecoms industry in the sub-Sahara African region is said to be growing at a faster pace than
other industries, but areas for improvement include better project preparation, said Ashley
Petersen, Senior Business Development Manager at IDC.
In other articles, Raindolf Owusu, a software developer from Ghana, calls for more government
investment and corporate support for startups. African entrepreneurs are afforded new
opportunities to reshape and map Africa’s re-emergence as an economic powerhouse,
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5. writes Simbarashe Mabasha, co-founder of video streaming service Wabona. Co-working spaces like
Hubspace Khayelitsha are also emerging in South Africa.
8. Capital
A number of organisations have highlighted the impact of ICT investments on the economy, such as
GSMA, World Bank and McKinsey. A 10 per cent increase in broadband penetration leads to 1.4 per
cent GDP growth, according to the World Bank.
Mobile ecosystem contribution to sub-Saharan Africa’s GDP will be 6.2 per cent in 2020 ($104
billion), up from 5.4 per cent in 2013 ($75 billion), according to Mortimer Hope, Director of Spectrum
Policy for Africa, GSMA. The Internet contribution of GDP in developed economies is 3.7 per cent, as
compared to 1.9 per cent in emerging economies overall and 1.1 per cent for Africa, according to
McKinsey.
Many international investors may seem nervous at first when contemplating the Africa market, but
once they have immersed in the market they view it more favourably, observed Alon Avnon,
Managing Director of BizDevOs. Innovating in Africa will yield good products that can be used in the
rest of the world as well, added Sunil Joshi, CEO of NeoTel.
Capital investments should also consider the huge energy requirements of the ICT sector and
explore alternative energy solutions, advised Lynne Gallagher, CEO, Telecom/Telematique.
In addition to Western countries, China and India are active in Africa’s hardware, software and
networking industries. The African ICT sector is expected to triple by 2025, growing in value to $80-
95 billion. Indian companies are making a mark with their engineering capabilities, experience with
frugal innovation, and ability to train employees at scale, writes Stephanie Keene of National Law
Review.
There is a big shortage of data on Africa’s ICT sector, observed Robert Schuman, principal analyst at
Analysys Mason. More research is needed on ICT impacts, return on investment, and positive as well
as detrimental effects of ICT such as job displacements, data privacy and security risks.
In sum, ICTs can lift the GDP and unleash the intellectual capital of emerging economies like Africa.
“Africa should have belief in long-term ICT growth and the human right to Internet access,” said
David Eurin, Chief Strategy Officer, Liquid Telecom.
“He who soweth bountifully shall also reap bountifully,” summed up Wellington Makamure, CEO,
Liquid Telecom, Zimbabwe, citing a well-known proverb.
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