2.
Content of Presentation
Introduction of Sales Promotion
Evolution of Sales Promotion
Types of Sales Promotion
Characteristics of Sales Promotion
Sales promotion vs. Personal Selling
Benefits of Sales Promotion
Illustration
3.
Sales promotion includes
several communications
activities that attempt to
provide added value or
incentives to consumers,
wholesalers, retailers, or
other organizational
customers to stimulate
immediate sales. These
efforts can attempt to
stimulate product interest,
trial, or purchase.
What is Sales Promotion?
5.
¾ of the marketing budget is allocated to
sales promotion
In 1995, 51% of total ad spend represents
trade promotions. 24% on media spending
22% on consumer promotion
Growth in the coupon segment is
tremendous in aspirational markets
Americans redeem more than 7 billion coupons
annually.
Historical review…..
12.
It refers to short-term use of
incentives like discounts, free
samples, displays, exchange
offers, free gifts, exhibitions,
road shows to attract the
potential customers and to
achieve more sales value.
In SP you are giving benefits
to buy your product
personal selling is performing
the task of selling through
individual or representative
by face to face interaction with
customer. It is also known as
salesman-ship.
In PS you are giving reasons
to buy your Product
13.
Creates differentiation
Creates new content and communication opportunities
Drives customer decision making
Creates upsell and cross sell opportunities
Creates word-of-mouth opportunities
Creates training opportunities for your staff
Creates company focus on marketing
Creates testing opportunities
Grows revenue
Benefits of Sales Promotions