This document introduces Holi-swAP, an app that allows travelers to swap experiences at different hotels. It aims to provide travelers with new activities to reduce boredom and enhance their holidays. The app will partner with hotels, who can gain new customers and feedback through the experience swaps. Financial backers are sought to develop the app, launch a marketing campaign, and generate revenue through hotel listings and in-app advertising. The target market is package holidaymakers, and statistics show strong demand for all-inclusive resorts and a willingness to return to familiar locations.

1. Welcome to Holi-swAP

2. Who I am
 Married to Catherine and father of 2 daughters Heidi and Chloe
 Holiday maker and global traveller
 Wanting to make a positive difference
 Sense of achievement
 Create a legacy
 Secure my families future
Who I am

4. About Swapsy
 Holi-swAP is a simple product that provides choice for the traveller
 Holi-swAP will provide a new customer opportunity to the hotel
 Relieve repetitive boredom during vacations
 To enhance a holiday and create new experiences
 Stimulate thoughts and ideas
 Sets standards, goals wants and needs
 Creates a link between provider and consumer
 Provides valuable feedback and useful information for all stakeholders
 Offers a unique experience that aims to create positive messages
 Low cost and easy to access
 Functional and safe
 Unique and fresh
About

6. Mission statement
We want to create positive experiences for our
travellers. By working with our partners to deliver
new and exciting opportunities.
Holidays are about discovery and creating lasting
memories. If we can enhance your holiday then
we have reached our goal!
Mission statement

8. Vision statement
Our aim is to deliver new experiences to holidaymakers.
We want our partners to welcome you with open arms to
enjoy their fantastic facilities.
Our vision is to create a global brand that travellers can
trust. We aim to offer choice and allow for more informed
decision making. We want resorts to be motivated and
inspired by client feedback
Vision statement

10. Value statement
A small investment of your time can provide multiple new
experiences.
Our consumers can share experiences at no additional costs
because our aim is to provide choice and desire for
everyone on holidays.
Value statement

12. Key partners
External stakeholders
 Hotels / suppliers
 Consumers of the app
 Travel groups / tour operators
 Associated local businesses like taxi / coach hire
or excursions action adventure providers
 Sponsors
 App outlets – Apple Store, Google Play and
Windows Store
Internal stakeholders
 App developer / maintenance
 Web developer / support /
team
 Marketing team
 Investors
 Banks
 Solicitors
 Accountant
Key partners

14. Commercial relationships
 App stores
 Hotel groups
 Associated partners in local tourist business
 Sponsorship opportunities to advertise on App for associated brands (Airlines)
(Tourism) (Transport) (insurance)
 Possible franchise available on a global basis with a royalty payment scheme to
holding company Holi-swap Limited
 Data collection and exchange via 3rd parties (GDPR compliant)
 Opt in offer to all clients using the app
Commercial relationships

16. Key activities
• Develop a recognised brand
• Create a saleable product
• Marketing research the most effective channels and their costs
• Website & Social media
• Partner sponsorship opportunities
• App outlets
• How to use info video (YouTube) consumer & partner versions
• Market research
• Raise interest
• Raise investment
• Get agreements
• R.O.I
• Sell the App!!!
• Then retire to a beach resort and use it frequently
Key activities

18. Revenue streams
 App suggested will be free to download
 Advertisements on the app and websites variable costs
 Associated companies – possible royalty fee
 Global franchise – Holi-swAP.de Holi-swAP.fr etc. Buy in fee & %
return
 Hotel listing subscription fees £2500 per hotel per year or on a
scalability matrix discounts start for 10 or more hotels
 Discounts can be discussed for multiple hotel uploads or extended
duration of listing
Revenue streams

20. Value chain
 Data collection
 Direct marketing opportunities
 Clients direct feedback
 New concept
 Showcase opportunity
 Low risk
 Low cost
 Word of mouth marketing
 Adverts
 Footfall
 New business opportunities
 New experience
 Low risk
 Low cost
 Free sample
 Reduce boredom / routine / enhancement
 New friends
 Avoid disappointment
 Piece of mind
 New ideas
 Offer feedback
 New memories
Hotel Customer
Value chain

22. How the app will work
Buy the App from the recommended providers.
The App then has a filter system to enter your information.
 Filter option 1 – Lead name
 Filter option 2 – Email address
 Filter option 3 – Location E.G Balerics, Turkey etc…
 Filter option 4 – Hotel name of stay
 Filter option 5 – Duration of stay
 Filter option 6 – Your party - Quantity adults and children age of children
 Filter option 7- Distance to travel for example maximum 5 miles
 There could also be a transport option if local taxi firms buy add space on the app.
How the app works

24. What the app does
 Once this is loaded and finds hotels in your area it then gives you a list that you swipe through.
 Each page gives you images and description of each registered hotel in your search vicinity.
 On the hotel page there is a like / dislike function for each venue if you like a specific hotel you
are then selected as an active exchange participant. You then get a list of dates / times you wish
to exchange on.
 Once a like has been matched you then click agree swap the other client and linked hotels
receive notice of agreement.
 The hotels receive your information you then go to the exchange hotel and inform them of your
arrival you then receive a Holi-swAP wrist band that allows you to freely access the new hotels
facilities.
 This does not include a bedroom – Unless the hotel chooses at their own discretion to provide
one.
 If a direct customer swap is not made the chosen hotel can choose if it wants to invite the
interested party for a sample session
What the app does

27. Advertisement opportunities
 Hoteliers have a chance to gain more client contacts
 Brand awareness to new clients
 A chance to learn more about your competitors via client feedback
 Learn more about your own strengths and weakness from client feedback
 Obtain customer information
 Grow a target audience for future promotions / offers
 Use a new form of social media to upsell your product
 Become a pioneer
 Low cost risk to hotels and clients
Additional revenue streams
Benefits to you

29. Finance
 Facebook
 LinkedIn
 Twitter
 Instagram
 YouTube
 Internet
 Word of mouth
 Photos
 Tweets
 Your own employees
 Travel groups
 Bloggers / Vloggers
Where to find us Communication streams
promotion

31. Target market
 Package holiday makers
 All inclusive resorts
 Lone travellers
 Hotel groups / chains
 Families
 Popular resorts
 Spain, Greece, Turkey, Portugal, Mexico, USA, Thailand, emerging resorts like
India, Cuba & China
Target market

33. Travel statistics 2016/17
 A summer holiday Is in the top 5 outlays per year for most households
 70.8 million visits from the UK overseas 2016
 Uk residents spent £43.8 Billion overseas 2016
 Average British family with an annual wage of £26,500 per adult will spend 2 months salary on their summer holiday
 13% of both groups look for 4 or more holidays abroad per year
 38% have taken a beach holiday
 80% booked online 21% phone 19% in store 11% by someone else
 92% used a PC 23% used a tablet 13% used a phone to book holiday
 Package holidays have increased by 6% against 2015 53% in total
 47% of overseas holiday booked via a travel company or agent
 36% of overseas holiday makers wanted an all inclusive experience
 24% expect to spend more on their next holiday, 16% less, 11% unsure 49% about the same
 2000 UK adults surveyed over 50 found 91% on average return to the same resort within 12 months
 41% Would consider returning to the same hotel
 Recommendations and word of mouth prove the most popular reason for choosing a hotel or resort
statistics

35. Travel statistics 2016/17
 Brits outside of Europe spent an average of £51 per day 2016/17
 Brits in Europe spend an average of £60 per day 2016/17
 Average stay for a travelling Brit was 10 nights 2016/17
 Spain is the most popular destination for Brits 14.7 Million 88% for holiday 2016/17
 Turkey decreased from 1.5 Million to 1.1 Million Brit visitors 2016/17
 Spain, France, Italy, Eire & USA in this order are the most popular destinations for Brits
2016
 All inclusive holidays have grown by 32% since 2011 (Mintel report)
 Turkey, Egypt and Mexico are the highest growth destinations
 Balkan holidays have 50 of its 63 Bulgarian resorts as all inclusive
 Statistics show 1 in 4 holidays sold are now all inclusive
 Thomas Cook have increased their all inclusive offering in Majorca by 20% for 2017
statistics

37. To summarise
 App delivery once hotel groups are signed up
 Marketing strategy to be put in place with partners to maximise exposure
 App launch in time for summer 2019
 Investment opportunities
 Development plan with partners
 Can you afford to miss out on this opportunity?
 Get on board and together let’s enjoy the trip!
 www.holi-swap.com
 info@holiswap.com
Information sources – Google, ABTA, Media sources,
Summary