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Daily Hundred for Business

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Daily Hundred for Business

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Check out our new mobile platform that can help your business engage and reward your customers. Our platform allows you to reward your customers to promote your brand across their social network. We also offer a tool to help generate new content straight from your customers - who said content generation was expensive?

Check out our deck today!

Check out our new mobile platform that can help your business engage and reward your customers. Our platform allows you to reward your customers to promote your brand across their social network. We also offer a tool to help generate new content straight from your customers - who said content generation was expensive?

Check out our deck today!

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Daily Hundred for Business

  1. 1. For Your Business!
  2. 2. Meet The Daily Hundred The Daily Hundred has developed an innovative mobile marketing platform, which businesses can use to turn customers into an extension of their marketing team. ! Our platform helps businesses increase brand loyalty, store traffic, customer engagement (both in-store and online) and most importantly, our platform helps increase sales. Marketing teams can use our platform to run unique, location specific and time sensitive marketing campaigns, which encourage users to either create or share branded content. Users receive cash and other great rewards instantly by completing different actions for their favorite brands. 
  3. 3. Problems Facing Businesses Today Mobile Ads Brand Loyalty Content Generation ! ! ! It is no secret that the world is going mobile and the traditional banner ad model does not translate to mobile devices. Customers today no longer think that receiving a free small drink after 10 full priced purchases is a good reward for their loyalty. In order to reach consumers on mobile devices, businesses need to look beyond traditional advertising methods and adopt more engaging models like The Daily Hundred. Companies spend a majority of their marketing budget on the medium instead of the actual customer. Businesses of all sizes need to rethink this model or risk losing customers. Companies of all sizes today are running photo contests in order to directly interact with their customers and fans. Unfortunately, even the biggest companies are just hacking together existing social media tools like Instagram, Twitter and Facebook to run these contests. ! Current offerings are not producing consistent or controlled results. This has led to several high profile photo contest failures in the past year.
  4. 4. The Daily Hundred’s Solution Empowering customers to become your most effective marketing tool!
  5. 5. Timed Contests With Timed Contests users compete for big prizes by taking awesome pictures that meet the contest description set by the business. Users win by receiving the most votes, taking the most creative photo or having the most viral photo. Instant Reward With Instant Reward users earn small rewards by completing different actions set by businesses, such as taking a picture or sharing a piece of content on Facebook and Twitter.
  6. 6. Instant Reward Shoutouts Win a VIP Trip to Central Florida with airfare & luxury pool home! How how you would #RockYourVacation with an Instagram video! rockyourvacation.com 1. Users click “Share” in the app and the brand’s message is automatically posted to their Facebook and Twitter accounts. 2. The respective user’s connections see the message is from their friend, not a brand, and are more likely to interact with the post by either liking or re-sharing it with their connections. 3. As soon as the user successfully shares the message they receive their reward, so their is instant gratification.
  7. 7. Instant Reward Pictures 1. Users click “Photo” in the app and take a picture meeting the description of the type of photo the brand wants. 2. A large number of users take awesome photos for your brand and share those photos with friends on Facebook and Twitter. 3. As soon as the user successfully takes the photo they receive their reward, but it remains pending in their wallet for 24 hours. This allows brands to ensure the photo is appropriate and reject photo that aren’t.
  8. 8. Timed Contests 1. Users browse through both local and national campaigns. They can see what prize each campaign offers and how they can win the prize. 2. Users enter contests by taking a photo that meets the contest description. They can then share their photo on Facebook and Twitter in order to receive more votes. 3. When the contest ends the user/users who receive the most votes, shares or take the most creative photo win the prize set by the business.
  9. 9. The Components Consumers Businesses Consumers interact with The Daily Hundred through a mobile and web app that is universally accessible. Businesses interact with The Daily Hundred through a robust client portal, which can be accessed with a smartphone, tablet or laptop. iPhone, Android & Web App Web Dashboard
  10. 10. The Daily Hundred Client Portal Dashboard Live Photo Ticker ! View photo submissions in real time while seeing who submitted them. ! ! ! ! ! Data Visualization ! Monitor and analyze your Daily Hundred contests by keeping track of entries, shares, votes and views. Top Participants ! View the most active and influential contest participants in one easy view.
  11. 11. The Daily Hundred Client Portal Actions View Entries Switch Actions Take a bird’s eye view of all your contest submissions and filter submissions by date, # of shares, # of votes and # of votes. Along with viewing the stats for each photo submission, you can also view all of the shoutouts along with their corresponding analytics. See how many times each user’s share on Twitter was favorited and retweeted. Also see how many times each user’s share on Facebook was liked and reshared. ! ! ! ! Entry Stats ! View the number of votes, shares and views for each submission. !
  12. 12. The Daily Hundred Client Portal Participants View Participants ! View all contest participants on one screen and understand which participants are most influential and effective at promoting your brand. ! ! ! Contact Users ! Easily contact your most influential fans via email. Winners Only ! Just like on the Entries Page we allow you to view just contest winners in order to easily view and connect with your most influential users.
  13. 13. The Daily Hundred Client Portal Creating a Campaign •Upload Banner Image ! •Create Contest Title ! •Set Description ! •Set Contest Location ! •Pick Start Date ! •Add Additional Rules Select prize types and ways to win the contest
  14. 14. Why Us? Industry data and trends show why The Daily Hundred is the future of advertising.
  15. 15. Why Us? We Are Mobile First There is currently a massive imbalance in mobile advertising as 10% of media is consumed on mobile devices, but only 1% of total ad spend is allocated to mobile. This same imbalance existed in the late 90s for the Internet. Traditional digital ad formats do not work on mobile given the small screen. Thus businesses need to use new mobile-first advertising tools like The Daily Hundred in order to advertise effectively in the mobile world. 50% 38% Time Spent Ad Spend 25% 13% 0% Print Radio TV Internet Mobile
  16. 16. Why Us? You’re Not Advertising. Your Customers Are! Today’s consumer is smarter than ever and isn’t sold just because they saw your banner ad or TV commercial. In fact, 75% of people don’t accept advertisements as truth! This fact is why using The Daily Hundred is the right choice. By running a Daily Hundred contest you are empowering your customers to become an extension of your marketing team. Having your customers advertise for you is important because... 10% Trust Don’t Trust 90% ...90% of people believe brand recommendations from friends, which is over 2x as effective as newspaper, TV, Internet or radio ads.
  17. 17. Why Us? Facebook and Twitter vs. The Daily Hundred Both Facebook and Twitter have changed the world and provide business owners with powerful tools to connect with their fans. However, advertising on their platforms still screams “this is a biased post from the brand”. On both Facebook and Twitter users see “sponsored” or “promoted” attached to the post, which informs them that the content is not organically generated. With The Daily Hundred your brand is creating an experience, not an ad, which provides users with real value. Thus you are promoting your brand in a more natural and effective way.
  18. 18. Why Us? Groupon vs. The Daily Hundred Groupon claims they help small business owners, but the data and customer testimonials tell a very different story. Here are just a few reasons why your business should not use Groupon or any other daily deal platform and instead use The Daily Hundred. • Groupon deals require a 50% discount and take 50% of the revenues. When all is said and done you are left with 25 cents for every dollar of sales. • We don’t require discounting, which means we drive the right type of customers to your store instead of driving deal seekers who will never return. • Groupon’s targeting algorithm will ensure that after your business offers a deal, your competition will be targeted to run the next Groupon and take your new traffic away. • We don’t automate the sales process. Even if your competition runs a contest with us, it will not pull traffic away from you since we work to build real brand loyalty instead of attracting deal seekers with no allegiance to any one brand. • With Groupon you are exposing your business to uncapped losses as the more successful the Groupon is, the more money your business loses. Not only does a successful Groupon increase losses, but it also increases lines and wait times. This can upset your loyal customers. • We charge a set fee, which you can easily incorporate into your marketing budget. Every new customer that visits your business and participates in your contest will be adding value, not hurting your bottom line. “We estimate that for every 100 Groupons a restaurant sells it will lose almost $1,200, while the average day spa loses about $2,250 on Groupon deals. If the deal goes “well” and sells 500 Groupons, the spa would lose about $11,250 while Groupon puts the same amount in the bank.” - Bill Bice CEO, SpaBoom/CoverBoom on cnbc.com/id/49092709
  19. 19. Results Here are some key facts and figures that demonstrate our success thus far.
  20. 20. Domino’s Campaign Results Campaign #1 Campaign #2 Gator Domino’s asked Daily Hundred users to take a picture of themselves trying their new deep dish pizza. Gator Domino’s asked Daily Hundred users to like their Facebook page, post why they loved Gator Domino’s and take a picture of their screen showing the like and post. 18% 35% increase in sales increase in likes 250 1,533% orders from our users increase in people talking about Gator Domino’s 25% 87 new customers Facebook posts
  21. 21. Domino’s Campaign Results Freddie Wehbe Domino’s Franchise Owner Runs 10 Domino’s in Florida “I’ve never seen a one-day impact so powerful.” - Quote from article in The Independent Florida Alligator
  22. 22. Platform Activity Frequency of Use 6.0 10,000 users 29,600 votes cast Sessions 3,800 photos submitted 4.5 3.0 1.5 0.0 Daily Weekly Daily Hundred Average Lifestyle App Monthly
  23. 23. Daily Hundred Customers Some of our favorite National and Local customers.
  24. 24. Pricing for Campaigns Monthly Subscription Run unlimited campaigns and gain full access to our client portal for a set monthly fee. $199/month Future Pricing We are working on a secondary pricing model where customers can pay per action, which removes the upfront cost and ensures that the business is only paying for results.
  25. 25. Contact Us ! 260 South Osceola Ave. Suite 1406 Orlando, FL 32801 ! Nick Haase Email: nick@dailyhundred.com Phone: 214-673-3067 ! Maxwell Finn Email: max@dailyhundred.com Phone: 609-664-6630 facebook.com/DailyHundred twitter.com/thedaily100 Brand Ambassador Manager Play Book

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