Android apps promotion and ads optimization in Japan. English version is also available. * Promotion marketing strategy * Ads optimization * Other development tips

1. AndroidDev.jp 2011/2/21
LLC
Email: lui_okada@samurai-international.jp
Twitter: @Lui_AppsDev
Facebook: lui.okada
WEB: http://samurai-international.jp/

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3. Tokyo
Kobe

4. 350,000
RankingTube 300,000
[iOS/Android]
[Android] YouTube 50 250,000
Viewer iOS
iOS 3 200,000
Andronavi 1
150,000
[iOS/Android] [iOS] 100,000
iOS 50,000
0
2010.6.20
2010.6.27
2010.7.4
2010.7.11
2010.7.25
2010.8.1
2010.8.8
2010.8.15
2010.8.22
2010.8.8.29
2010.9.5
2010.9.12
2010.9.19
2010.9.26
2010.10.3
2010.10.10
2010.10.17
2010.10.24
2010.10.31
2010.11.07
2010.11.14
[iOS] [iOS]
iOS
Charity Clock
[iOS]
iPhone 2009 Android
NGO 2010
PLAS

6. — 2010 10
— CTR 9%!
— AndroNavi1

7. AndroNavi
11 12
1
1 2
2
1
2011 2 14

8. 10.12
10.18
10.25
11.2
11.11
11.17
11.24
12.1
12.7
12.15
12.22
DL
12.29
2011.1.5
1.11
1.18
1.25
2.1
2.8
2.14
0
5000
10000
15000
20000
25000
30000
35000
40000
45000
50000

9. iPhone
RankingTube DL Total Sum
120,000
100,000
80,000
60,000
40,000
20,000
0

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12. — Android
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13. STP
B
A

14. Product
Ø
Ø

15. Price
Ø
Ø
Ø

16. Place
•
•

17. Promotion
•
•
•
•
•

18. Market

19. RankingTube AppStore1
Market

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— AR NFC
— UI
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— Android/iOS
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23. UI

24. UI
CTR UI
•
•
•

25. RankingTube

28. US EU 10
( )
US
EU

29. 120.00%
100.00%
80.00% Others
Windows Mobile
60.00%
IOS
40.00% Android
BlackBerry OS
20.00%
Symbian
0.00%
Share Share
2010 Market 2014 Market
(IDC Worldwide Converged Mobile Device Operating System Market Shares and 2010-2014 Growth)

30. Free Apps Trend in US
(Destimo Report November 2010)

31. Paid Apps Trend in US
(Destimo Report November 2010)

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33. LLC
— Email: lui_okada@samurai-international.jp
— Twitter: @Lui_AppsDev
— Facebook: @lui.okada
— Pages: @samurai.international
— Mail lui_okada@samurai-international.jp