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Data Quality exercises in organizations is usually taken up as programs or as siloed projects.
However, what is observed, is typical , past the project life, the quality continues to erode.
The challenge to ensure data stays relevant to application and business rules and requirement remains .
The attached slide is a road map to sustain the Data /Information Quality throughout the data life cycle.
Again, it is just an actionable road map, based on real implementations and is subject to changes and improvements.