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The Search for a More Social Web
Past, Present, and Future


                                   1
Hola.




        2
Social
You
Future




         3
Social
You
Future




         4
Communication Through History




Carrier   Postal Service   Telegram   Telephone
pigeon




                                                  5
Deep desire for connectedness.




                                 6
7
8
9
The Last 20 Years




                         www.            @
Personal     Internet   World Wide Web   Email
computer




                                                 10
The Web is Not About Information




                                   11
The Web is About People




                          12
13
2004




       14
15
16
17
Who are you?
Where are you from?
Where do you go to school?
What is your major?
What are you interested in?
What do you do on the weekends?
What friends do we have in common?




                                     18
19
Facebook Profile




                  20
Facebook Friends




                   21
Facebook Poke




                22
Facebook Wall




                23
Facebook Messages




                    24
Facebook Groups




                  25
Facebook Events




                  26
Facebook Photos




                  27
Facebook News Feed




                     28
Facebook Ads




               29
Facebook Pages




                 30
Facebook Platform




                    31
2007




       32
24 Million Users




                   33
34
35
Identity
Social Graph
Distribution




               36
Identity
Social Context
Distribution




                 37
38
Video




        39
40
Global




         41
400 Million




              42
Social




         43
Personal




           44
It is finally possible.




                         45
“The medium is the message.”
- Marshall McLuhan 1962




                               46
Individualism
Capitalism
Democracy
Protestantism
Nationalism




                47
48
49
Social
You
Future




         50
Celebrity
Politician
Journalist
Business
Small Business
Brand




                 51
On Facebook
Off of Facebook




                  52
On Facebook




              53
Pages
Platform




           54
Pages




        55
Join the conversation.
Tell an authentic story.
Engage your community.
Grow your audience.
Iterate.




                           56
How?




       57
Voice
Content
Applications
Advertising
Insights




               58
Case Study Wyclef




                    59
60
61
62
www.causes.com

                 63
Case Study Red Bull




                      64
65
66
67
www.wildfireapp.com

                     68
www.contextoptional.com

                          69
Case Study fourOsix




Alex “Papu” Rincon, Founder



                              70
71
72
(406)




        73
74
75
76
77
78
79
80
81
82
83
84
85
86
87
88
89
90
Video




        91
http://facebook.com/fourosix
http://twitter.com/fourosix
http://fourosix.com

papu@fourosix.com




                               92
Case Study Facebook Platform




                               93
94
95
96
97
98
99
100
Video




        101
Platform




           102
Integration
Distribution
Opportunity




               103
104
Case Study Adidas




                    105
106
Case Study Red Bull




                      107
108
Case Study FarmVille




                       109
110
Off Facebook




               111
On Facebook
Off of Facebook




                  112
Web
Mobile
Devices




          113
Help people connect and share.




                                 114
Registration & Login
Engagement
Distribution




                       115
Personalize
Social Context
News Feed




                 116
117
Case Study CNN




                 118
119
120
Case Study Digg




                  121
122
Open Graph API




                 123
Instant Personalization




                          124
Social
You
Future




         125
Social




         126
Art




      127
Music




        128
TV




     129
Hotels




         130
Cars




       131
Location




           132
Dating




         133
Games




        134
Life




       135
Video




        136
Real-Time




            137
Authenticity




               138
Emotion




          139
Commerce




           140
Shopping




           141
Merchant




           142
Trust




        143
Virtual Goods




                144
Privacy




          145
Friends




          146
Moments




          147
Co-workers




             148
Projects




           149
Social
You
Future




         150
Gracias.




           151
http://facebook.com/davemorin
http://twitter.com/davemorin
http://davemorin.com

dave@davemorin.com



                                152

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Dave Morin - Cumbre del Futuro 2010