12. What advantage the Uber and Pathao enjoy over
their potential rivals?
Advantages Enjoyed by Uber and
Pathao over their potential rivals
⮚ Brand image.
⮚ Economies of scale.
⮚ Strong network.
⮚ Cost advantage.
⮚ Operational excellence.
⮚ Learning Effect.
⮚ Huge capital source.
13. What does this mean for Entry Barriers?
Meaning of Entry barriers
1. Factors that de motivated or create difficulties for companies to enter into new industry.
2. Entry barriers can be economies of scale, brand loyalty, Absolute cost advantage,
customers switching cost, Government regulation.
3. Barriers factors help existing company protect from new entrants
4. Higher the entry barriers lower the risk for existing company and higher the risk for new
14. (c) Does this mean that Uber and Pathao are secure from new entry? Which segment of
the market are potential new entrants most likely to focus on?
Uber and Pathao are not secure from new
16. (d) What are buyers looking for from Uber and Pathao? How much
power do they have? What are the strategic implications for these
price & offers
Estimated Market Value For
The Ridesharing Start-ups Is
Expected To Reach $1 Billion
Within The Next Five To
22 billion Bangladeshi taka
($262 million) Industry
22. Providing Real Time
Creating alliances with
top mobile phone
Offering Discount, Promo
Focusing on Cashless
Cash back offer
Trying to provide
25. Uber Competitive Advantages of Uber in Ride Sharing Industry.
• Less time to search
• Discounts of daily
• Promo code.
• Tracking assigned
• Well maintained
• Skilled drivers
and bike riders.
Text and call feature
for both driver and
26. Pathao Competitive Advantages of Pathao in Ride Sharing Industry.
• More available
• Show the
destination route on
both passenger and
• Shows estimated
fare and provides
Training new bike
riders and drivers.
Guidelines to use
Pathao Cars lite.
27. Strategies to move forward
The ride sharing industry in Bangladesh is now much competitive
and Uber and Pathao are the major players in this industry.
These two rides sharing companies can pursue some new
strategies to keep their dominating position and tackle future
• Arrange training for new registered drivers.
• Provide bonus on higher rating points.
• Hire more motorcycle riders.
• Hire Female motorcycle riders to approach female
segment in Bangladesh.
• Improve GPS accuracy.
• App development with user friendly app interface.
29. • Develop strong information security policy.
• Develop communication infrastructure for both
driver and passenger.
• Register more skilled car drivers.
• Hire female bike riders.
• Explore more options to add primere sedans
and ride share pool.