Today we’re seeing the "Amazonification" of the consumer. Consumers expect brands to deliver relevant, personalized content at each touch point, regardless of time of day, device or location.
Yet marketers have an uphill battle, trying to wire their organizations and systems to deliver on the promise of marketing cloud platforms.
For marketers the risk of delivering stale customer experiences is costly: 94% of customers have discontinued communication with a company because of irrelevant messages (source: Blue Research).
In this webinar nFusion's CEO John Ellett provides a tour of five eras of technology's impact on marketing and outlines 10 steps to deliver engaging, personalized experiences across digital touch points.
Watch this webinar to learn about:
- The five eras of technology's impact on marketing
- A three-part framework for solving the personalization challenge
- 10 steps to deliver personalized, omni-channel experiences
John Ellett, nFusion's CEO, has interviewed and collaborated with hundreds of marketing execs as part of his book "The CMO Manifesto," his column on the Forbes CMO Network, the Cojones Awards and client projects.