nFusion is a digital agency that helps marketers create change and provide consistent digital experiences for their customers.

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NFUSION METHODOLOGIES
JohnEllett(jellett@nfusion.com)
MARCH 2014

2. Partnerwith
MARKETING
CHANGE AGENTS
tohelpmakeanimmediateand
measureableimpact.
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3. MARKETING IN A DIGITAL AGE
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BRAND
EXPERIENCES
PAID
OWNEDEARNED

4. CUSTOMER ENGAGEMENT FRAMEWORK
INSIGHTS AND
STRATEGY
PAID
Display Advertising
Mobile Advertising
Traditional Advertising
Paid Search
Paid Social
OWNED
Organic Search
Content Marketing
E-mail
EARNED
Social Platforms
Product Review Sites
Bloggers/Vloggers
Forums
IN-CHANNEL
Promotional Displays
Partner Enablement Tools
Digital POS
BRAND.COM
Social.com/Brand
Landing Pages
Engagement Content
Multi-device
NURTURE PROGRAMS
SALES
SALES ENABLEMENT TOOLS
MA/CRM SYSTEMS
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5. OUR CLIENTS
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HEALTHCARE RETAIL TELECOMDURABLES RESTAURANT
FOOD AND
BEVERAGE
FINANCIAL
SERVICES
CONSUMER
ELECTRONICS
B2B
TECHNOLOGY
®
®

6. WORK EXPERIENCE

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SAMSUNG: SMART TV
To create buzz for the introduction of the first Samsung Smart TV, nFusion
recruited tech-enthusiast and YouTube sensation iJustine to act as the
spokesperson for a socially integrated launch campaign.
The campaign took advantage of her enthusiasm and street-cred for a series
of videos on the Samsung Smart TV Facebook Page that introduced Smart TV
innovation — Smart Interaction, Smart Content and Smart Evolution — to
technology-savvy consumers, movie lovers and sports fanatics.
The Smart TV campaign proved to be Samsung Consumer Business Division’s
most successful launch to date in terms of user clicks and video engagement.

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WEBSITE
View the site

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ONLINE VIDEO

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FACEBOOK APPLICATION: APP RECOMMENDATION

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FACEBOOK

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RICH MEDIA

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SANDISK: TELLING LIFE STORIES FROM MEMORY
To make a connection with the millennial consumer and drive
preference for SanDisk’s retail products, nFusion developed an online
experience that reminds us that every moment matters.
“Telling Life’s Stories From Memory” reaches the new generation of
storytellers who share their stories via photos and videos and want the
confidence to capture and preserve them at a moment’s notice.
The campaign, which includes dynamic paid, owned and earned
components, has been extended to multiple SanDisk regions and has
gained enough traction to be rolled out globally.

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THEMES

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HOME PAGE
View the site

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STORY PAGE STORYTELLER PAGE

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SOCIAL INTEGRATION

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RICH MEDIA

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MOBILE AND TABLET CUSTOM RICH MEDIA UNITS

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BACARDI SILVER: SOCIAL STAR
To realign with shifts in the consumption experience and reach consumers
where they hang out, nFusion created the “Social Star” concept to remind
our audience that a party isn’t a party without Bacardi Silver.
Bacardi Silver fans were equipped with a Party Like a Pro “tool kit,” which
included everything he/she needs to be a rock star in every social
situation.
The extended campaign connected with the Social Sipper on multiple
communications touch points and, most effectively, on Facebook where
the brand was able to build its fan base dramatically.

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HOME PAGE

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SOCIAL INTEGRATION AND LOCATION BASED SERVICES

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FACEBOOK

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BANNERS

25. METHODOLOGIES

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INTEGRATED EXPERIENCE PLANNING
STRATEGIC PLANNING EXECUTION
CLARIFY
Business goals and
organizational constraints
ASSESS
Current situation relative to
best practices and competition
DETERMINE
Project scope, timing and
budgets
ALIGN
Key stakeholders on goals,
approach and requirements
Frame Oppportunity
EXECUTE
Paid campaigns (creative
and media)
BUILD
Owned experiences optimized
for key devices
ENGAGE
Customers on prioritized
social platforms
INTEGRATE
Activities across paid, owned
and earned experiences
Create Experiences
MONITOR
Results against predefined
goals
FACILITATE
Multi-disciplinary review
and action planning
REFINE
Paid, owned and earned
activities based on action
planning
Optimize System
ARCHITECT
Ideal customer experience
across touch points
DETERMINE
Optimal mix of paid, owned
and earned media
DESIGN
Creative concept and content
strategy
PLAN
Interconnected paid, owned
and earned experiences
Define Strategy
DETERMINE
Customer segments to
engage
DEVELOP
Personas for key customers
MAP
Customer journey and
identify key touch points
IDENTIFY
Meaningful intersections
between brand and customer
Develop Insights

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Visual Design DevelopmentStrategy Development
STRATEGIC DESIGN DEVELOPMENT
EXPERIENCE
MANAGEMENT
ACTIONS
WEB STRATEGY

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ASSESSMENTS Assess Current Situation (Strategy, Platforms, Competitors)
PLANNING AND PLAYBOOKS Social Media Marketing Strategy Development
POLICIES AND PROTOCOLS Develop Social Media Engagement Policies
CAMPAIGN / PROGRAM EXECUTION
MEASUREMENT AND INSIGHTS Ongoing Reporting to Inform Strategy, Attribution
BLOGGER AND INFLUENCER
OUTREACH
SOCIAL CAMPAIGNS
Concepting and management
BRAND LOCKDOWN
Secure brand across platforms
BRANDED CONTENT
DEVELOPMENT
SOCIAL LISTENING/
MONITORING
SOCIAL ADVERTISING
PPC, display, advocate amplification
SOCIAL MEDIA TRAININGCOMMUNITY MANAGEMENT
Facebook, LinkedIn, Twitter,
YouTube, Google+, SlideShare
SOCIAL MEDIA MARKETING

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MOBILE MARKETING
MARKETER CONSIDERATIONSUSE CASECUSTOMER EXPECTATIONS
Speed
ENTERTAINMENT/
RESEARCH
MOBILE OFFICE
P.O.S.
ON-THE-GO
PAID
OWNED
EARNED SEO

30. THANK YOU!