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#DEALWITHIT
>
—daniel calne, neuroscientist
“The essential difference
between emotion & reason
is that emotion leads
to action while rea...
HUH?
vs.
>
emotions
flood the
brain with
dopamine.
>
dopamine is a
neurotransmitter 
that helps control
the brain's reward
& pleasure centers. 
>
dopamine also
helps regulate
movement
& emotional 

responses.
+ =dopamine
enables us to
see rewards, 

& to take
action
toward them.
does not
flood the
brain with
dopamine.
logic
does not
inspire
action.
logic
(it helps justify it.)
if logic alone
were powerful
enough to inspire
action, nobody
would smoke.
#FACT
therefore…
>
+ =
but ideally…
which is why
asking yourself
these 3 questions
is so important:
+ +
how do
you want
your
audience
to feel?
what do
you want
your
audience
to think?
what do
you want
your
audience
to do?
—mayaangelou, pulitzer prize winner
“People will forget what you said,
people will forget what you did, 

but people will ...
AMEN.
for more high-impact, low-calorie
storytelling & presentation design wisdom
visit https://www.facebook.com/MARTAFYIT
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—daniel calne, neuroscientist “The essential Guess What? You're Appealing to the WRONG ORGAN!

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—daniel calne, neuroscientist
“The essential difference
between emotion & reason
is that emotion leads
to action while reason
leads to conclusions.”

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