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Google Ads Gadgets

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una veloce presentazione su cosa sono i google gadgets e quali sono i vantaggi in termini di adv online

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Google Ads Gadgets

  1. 1. Gadgets Ads <ul><li>Che cosa sono i gadget ads di Google? </li></ul><ul><li>I gadget ads consentono agli inserzionisti e alle agenzie di coinvolgere il pubblico sulla rete pubblicitaria più estesa di Internet (Google Adwords) con un nuovo formato di annunci avanzato e interattivo. </li></ul><ul><li>Oltre gli annunci multimediali I gadget ads possono essere paragonati a versioni ridotte di un sito web pubblicato nella rete pubblicitaria di Google </li></ul>
  2. 2. Vantaggi <ul><li>NETWORK: La rete di contenuti di Google include milioni di siti web di alta qualità che collaborano con Google per pubblicare annunci mirati e pertinenti. </li></ul><ul><li>TRACKING: Analisi del rendimento eseguibile in base a dozzine di interazioni predefinite e ottimizzazione pianificata rispetto ai risultati ottenuti. </li></ul>
  3. 3. Vantaggi <ul><li>COMUNICARE NELLA BLOGOSFERA: </li></ul><ul><li>Gli inserzionisti possono selezionare i siti in cui pubblicare i propri annunci oppure affidarsi alla tecnologia di targeting di Google che li distribuisce nelle pagine maggiormente pertinenti. </li></ul>
  4. 4. Un esempio…
  5. 5. Esempi Automotive: Honda Civic <ul><li>Il Tour </li></ul><ul><li>L'Honda Civic Tour consiste in una serie di concerti annuali con la partecipazione di un gruppo musica orientato a un pubblico giovane. </li></ul><ul><li>Pubblico mirato su larga scala Per promuovere il tour è stato utilizzato il targeting per sito nella rete di contenuti di Google ed è stata incoraggiata l'interazione all'interno dell'insieme di annunci </li></ul><ul><li>Formati e funzionalità avanzati </li></ul><ul><li>per la campagna sono stati integrati formati di annunci di diverse dimensioni </li></ul><ul><li>sono state incluse diverse decine di video rilasciati durante il tour </li></ul><ul><li>riprese dei retroscena dei Fall Out Boy in tour </li></ul><ul><li>possibilità di fare una domanda al gruppo e di utilizzare il gadget per ottenere una risposta video </li></ul>
  6. 6. Esempi automotive: Nissan Altima <ul><li>Nissan Altima Coupe </li></ul><ul><li>La nuova Nissan Altima ha tra i suoi punti di forza un navigatore satellitare touchscreen con un aggiornamento in real time del traffico </li></ul><ul><li>Il gadget </li></ul><ul><li>Riproduzione delle info sul traffico con collegamento a mappe dinamiche </li></ul><ul><li>Mouse over to explore: </li></ul><ul><li>In mouse over è possibile visualizzare il dettaglio delle caratteristiche dell’auto </li></ul>
  7. 7. Galleria di esempi Pubblicità dinamica e creativa Applicazioni realmente utili che incorporano feed di dati, mappe, immagini, audio, video, Flash, HTML o JavaScript in un singolo annuncio. Formati Attualmente i formati di Google Gadget Ad supportati sono: -rettangolo largo (336x280) -rettangolo medio (300x250) -skyscraper largo (160x600) -leaderboard (728x90) Galleria di esempi http://www.google.it/ adwords / gadgetads / gallery.html
  8. 8. Google AdWords

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