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Adaptive Content: Designing For The Unknown

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Adaptive Content: Designing For The Unknown

  1. 1. Adaptive Content Designing for the Unknown
  2. 2. Thinking about content.
  3. 3. Thinking about mobile content.
  4. 4. A lot has changed in 5 years.
  5. 5. Feeling Confused?
  6. 6. Responsive Web Design. Adapt to the constraints of any browser window, on any device, current or future.
  7. 7. Responsive to Users How should the experience change to suit the context?
  8. 8. What about content?
  9. 9. We forgot about content. How do we make content as responsive as our designs?
  10. 10. Let's take a step back. Enable content to meet responsive user needs by giving it structure and meaning.
  11. 11. 1. Structure
  12. 12. "Unstructured content is stupid and old-fashioned. It's costly, complex, and does not generate a competitive advantage." Ann Mucahy, Former CEO of Xerox
  13. 13. Break it apart. Separate content into chunks, allowing it to be more fluid and flexible.
  14. 14. System level thinking. Change the way content is created to embrace changes in how we consume it.
  15. 15. Don't forget the CMS. Design your CMS to embrace structured content. Integrate adaptive content thinking into workflows.
  16. 16. 2. Meaning
  17. 17. Forget context (for now). Make your content technology agnostic so that it works in any context.
  18. 18. Embrace Metadata. If you want to understand your users, you have to start by understanding your content.
  19. 19. "Metadata is the new art direction." Ethan Resnick
  20. 20. Now what?
  21. 21. Ready for anything. Structured and meaningful content keeps us flexible to meet the changing needs of users and technology.
  22. 22. There's a cherry on top. Smart content is great news for social, SEO and accessibility.
  23. 23. Create Once, Publish Everywhere.
  24. 24. Links. Karen McGrane Keynote at Content Strategy Forum 2012 http://vimeo.com/29050868 Sara Wachter-Boettcher - Responsive-Ready Content http://sarawb.com/2012/03/07/content-strategy-responsive-design/ Ethan Marcotte – Responsive Web Design http://www.alistapart.com/articles/responsive-web-design/
  25. 25. "Get your content ready to do anything, because it's going to do everything." Erin Kissane
  26. 26. Nate Archer 207-90C Centurian Dr Markham, Ontario Contact us: Content Strategy Specialist nate@myplanetdigital.com Myplanetdigital.com L3R 8C5

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