Continuing on the People Layer journey, this talk was presented at GIF, whose theme was Be More Human.

1. mynameisjoshsilverman.com/gif
@jhsilverman
PERSISTPEOPLE

2. HELLO, I’M JOSH

3. 250
125
50
25
15
10
STARTUPS
NON-PROFITS
SCHOOLS
FORTUNE 500s
CITIES
ARTISTS

4. BE MORE HUMAN
now is a great time to

6. People now make their own brands – not for a profit,
or shareholder value – but for a mission or movement.
This shifts power and control to the individual.”
Debbie Millman, @debbiemillman
Chair, Masters in Branding Program, School of Visual Arts
Founder, Design Matters
New York, NY
“

13. SO MUCH HAS CHANGED
in thirty years…

15. Source @BriarMade

18. THE PEOPLE LAYER
working inside

20. 1
DESIGN IS NEVER DONE.

22. 2
FEEDBACK IS A GIFT.

23. SOLICITING FEEDBACK
Frame the feedback with open questions
Hone in on the current problem
Listen without reacting or interrupting
Understand it’s a moment in time, not forever
1
2
3
4
PROVIDING FEEDBACK
Make it about the work, not the person
Lead with questions, not opinions
Be as specific & timely as possible
No “shit sandwiches”
1
2
3
4

24. 3
ESTABLISH COMMON LANGUAGE.

25. 4
FACILITATION IS A ROLE.

26. 5
SOCIALIZE YOUR PROCESS.

31. 6
MAKE DECISIONS TRANSPARENTLY.

32. 7
REMEMBER, USERS ARE PEOPLE.

33. Laurie Voss
@seldo
The older I get, the more every
problem in tech seems to be a
matter of getting humans to
work together effectively, and
not tech itself.
22 Aug 2017136 5,6802,162

34. 8
OPTIMISM RULES.

35. 9
SELL, DON’T TELL.

36. • Tell them what you’re going to tell them.
• Tell them.
• Tell them what you told them.

37. • Tell them what you’re going to tell them.
• Tell them.
• Tell them what you told them.

38. • Sell them what you’re going to sell them.
• Sell them.
• Sell them what you sold them.

39. YOU USER

40. YOU
FEATURES
USER
BENEFITS

41. 10
SEEK CROSS-TEAM RELATIONSHIPS.

42. Source @MichaelPolivka

43. 11
NETWORK, NETWORK, NETWORK.

48. PRESS PANELISTS

49. 12
SHARE HOW YOU WORK BEST.

52. 13
DIVERSITY IS REALITY.

53. @anatinge

54. Diversity and design share the purpose of creating for
someone else. If you’re creating for only one user,
you’re not affecting as much change as you could.”
Candi Castleberry Singleton, @candi
VP of Intersectionality, Culture, and Diversity, Twitter
San Francisco, CA
“

55. 14
RESOURCES FOR HUMANS.

60. The limiting factor to performance isn’t how hard
an individual can work, or how smart they are,
but how well a whole team works together.”
Braden Kowitz, @kowitz
Co-founder, Range Labs
San Francisco, CA
“

63. 15
CULTIVATE A GROWTH MINDSET.

64. Source: Carol Dweck

68. Source @anatinge

69. All life is an experiment.
The more experiments you make, the better.”
Ralph Waldo Emerson, 1844
“

70. LET’S BE MORE HUMAN
people are you ready?

71. Bo Ren
@bosefina
In Silicon Valley I used to think
being too “human” was a
weakness. Too empathetic, too
emotional, too vulnerable, too
feminine. Now I wear “human”
was a badge of honor. The
future lies in humanists building
a human layer on top of
technology.
9 Nov 201744 2,625766

72. Once you take care of people,
then you can take care of product.
#PeoplePersist

73. THANK YOU
mynameisjoshsilverman.com/gif
@jhsilverman