From NPR to your neighbor next door, it seems like everyone is jumping on the podcasting bandwagon. It helps that there’s a growing market waiting to hear what you have to say – according to Pew Research, the percentage of Americans who listen to podcasts has nearly doubled since 2008.
Podcasting represents a huge opportunity to grow your audience and connect with them through a new medium. Learn how to captivate your listeners with Mykl Roventine’s Beginner’s Guide to Podcasting. He’ll cover the basics of getting started, tools & techniques used to produce your podcast, production insights, and methods to distribute your finished episodes.
Presented at the Social Media Rockstar Event in Morton, MN on September 16, 2015.
2.
podcast
[pod-kast] noun
1. a digital audio file made available on the Internet for
downloading to a computer or portable media player,
typically available as a series, new installments of
which can be received by subscribers automatically.
3. “Basically...I was late on a
deadline, was short about 30
words, needed to add in a
couple of sentences. I made
up a bullshit sentence, ‘What
do we call this?’”
- Ben Hammersley
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9. 67% of podcast listeners don’t
mind sponsorship messages
and occasionally find them useful,
compared to 6% of television or
commercial radio listeners.
Source: Edison Research
17. Why Podcast?
Be where your blog or video isn’t
Grow your audience
Establish a voice in your niche, literally
Complement your current strategies
Source: Tom Tate, AWeber.com
18. More Pros of Podcasting
Engage with captive audience
Build brand awareness
Increase community engagement
Improve find-ability
You can increase awareness
Helps with SEO
Source: Nicolette Beard, TopRank Online Marketing Blog
19. Cons of Podcasting
Bandwidth can be costly
Can be hard to track ROI
Inconsistency can cost you
Difficult to get buy-in
You can’t fake enthusiasm
Source: Nicolette Beard, TopRank Online Marketing Blog
20. By 2020, Business Insider estimates
that 75% of cars shipped globally will
be built with the necessary hardware
to connect to the internet.
27. USB Mics
Blue Microphones' Yeti Series
Audio-Technica ATR2100-USB
Cardioid Dynamic USB/XLR
Microphone
AT2020 USB Cardioid
Condenser USB Microphone
Samson Meteor
31. My Setup
USB Mic
Record Google Hangout:
SoundFlower
LadioCast
Audacity
Post-production:
GarageBand 11,
Version 6.0.5
32. Create Album Art
Image must be 1400 x 1400 pixels at min,
3000 x 3000 max
Image must be in .jpg or .png format
(.jpg preferred)
Image should look good, and readable,
at 300 x 300 pixels
41. "Our culture is so niche-oriented now, you
don't need 3 million people to listen to
your podcast. If 10,000 people listen,
which isn't a hard number to achieve, then
10,000 people listen to your podcast. You
can do something with that, you can
build a community, and literally change
the world, just recording into a recorder."
- Chris Hardwick, nerdist.com