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Kotler Keller 마케팅관리론 14판 요약 강의 19장. 개인적 커뮤니케이션
Korea Institute of Marketing Education
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When SocialMedia meets Word of Mouth
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Word-of-mouth: a strategy or an outcome?
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Positive and Negative Word of Mouth are not Necessarily Opposites
BSI
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Vor 13 Jahren