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SWOT ANALYSIS
OF
Introduction
Anthem Inc. is a provider of health
insurance in the United States.
The company has its headquarters
situat...
• Anthem Inc is among the leading providers of
health insurance in the country with stock
price of US$296.00 +16.09 and re...
Strengths of Anthem Inc
• Cost Structure: The low cost structure associated
with the company helps it produce goods and
of...
• Distribution and Reach: The Company has a numerous
outlets in almost every state. It s supported by a strong
distributio...
• Social Media Presence: The firm is said to have
strong social media presence. It has more than
million followers on thre...
• Strong Product Portfolio: The Company has a strong
product portfolio where it provides products across a
wide ranging ca...
Weaknesses of Anthem Inc
• Issues with Cash Flow: There are issues
concerning proper financial planning at Anthem
Inc. The...
• Scarcity of market research: It has been reported that
Anthem Inc has not conducted enough market research
within its ni...
• Low employee retention rate: Worker morale is said to be
comparatively low due to company culture and politics. Many
qua...
• E-Commerce: The E-commerce industry has experienced
significant growth in the recent years. This could benefit the
compa...
• Population Growth: Population in and around
the United States is growing and is expected to
grow in the upcoming years. ...
• Subsidy on Sale: The Government has recently
announced subsidy on sale of environment-friendly
good in this particular d...
• Growth in Tourism: Growth in tourism results in an
increased tourist footfall. This means the company
will be able to ta...
• Suppliers: The market has seen an increased rate of the
bargaining power of the suppliers. This indicates the fact
that ...
• Rise in price of fuel: The rise in price of fuel has
eventually increased the input costs for Anthem. This,
as a result,...
• Exchange Rate: It has been reported that the exchange
rate keeps fluctuating. This, as a result, impacts a
company like ...
• To end with, it is to be mentioned that there
can be an overlap of strengths and
weaknesses, with a single factor acting...
• The aspects mentioned and the factors listed in the
SWOT analysis may be revisited by the company.
• Since the SWOT anal...
Feel Free to Contact Us
• To place an order for well-referenced, tailor-made
Anthem Inc SWOT Analysis, visit
www.MyAssignm...
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This comprehensive and research-based SWOT analysis of Anthem Inc. comprises in-depth insights into the company’s Strengths, Weaknesses, Opportunities and Threats. In addition, it offers useful takeaway points in the concluding note.

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Anthem SWOT analysis

  1. 1. SWOT ANALYSIS OF
  2. 2. Introduction Anthem Inc. is a provider of health insurance in the United States. The company has its headquarters situated in Indianapolis, Indiana, United States.
  3. 3. • Anthem Inc is among the leading providers of health insurance in the country with stock price of US$296.00 +16.09 and revenue amounting to 9,210.5 crores USD as on 2018. Introduction
  4. 4. Strengths of Anthem Inc • Cost Structure: The low cost structure associated with the company helps it produce goods and offer services at low price, thus making it affordable for the consumers. • Financial Position: Anthem boasts a strong financial position with consecutive profits gained in the past five years. It also has a solid asset base that ensures better solvency.
  5. 5. • Distribution and Reach: The Company has a numerous outlets in almost every state. It s supported by a strong distribution network that ensures the fact that the products are easily available to a large number of consumers on time. • Highly Skilled Employees: The labour force of Anthem Inc is yet another aspect that defines the company’s strength. The company has extensively invested in the training of its employees, which resulted in increased production and on-time delivery of products and services. Strengths of Anthem Inc
  6. 6. • Social Media Presence: The firm is said to have strong social media presence. It has more than million followers on three of the most famous social media platforms including Facebook, Twitter and Instagram. This helps the company experience high level customer engagement rate and low customer response time. Strengths of Anthem Inc
  7. 7. • Strong Product Portfolio: The Company has a strong product portfolio where it provides products across a wide ranging category. Anthem Inc provides certain products are services that aren’t yet available with its market competitors. • Positive Return on Capital Expenditure: According to reports, Anthem Inc. has been successfully able to secure 100% positive return on capital expenditure. Strengths of Anthem Inc
  8. 8. Weaknesses of Anthem Inc • Issues with Cash Flow: There are issues concerning proper financial planning at Anthem Inc. There were certain instances where the company didn’t have enough cash flow which led them to opt for unplanned borrowing. • Rented Property: A significant share of the company is rented, and not purchased. This makes the company pay large amount of rents, thus leading to additional cost and expenditure.
  9. 9. • Scarcity of market research: It has been reported that Anthem Inc has not conducted enough market research within its niche since the past two years. As a result, the company is making decisions that are based on two years old market data. • Diversification in workplace: The workplace culture of Anthem is mostly populated by local employees. The lack of enough workers across different nationalities and diversifications make the company suffer loss of talent. Weaknesses of Anthem Inc
  10. 10. • Low employee retention rate: Worker morale is said to be comparatively low due to company culture and politics. Many qualified and skilled employees have been leaving the company in the recent years, which could eventually give rise to shortage of talent in the company in the near future. • High market share for a few products: Anthem Inc experiences high market share for a few products. While most of the products have low market share, Anthem Inc gets vulnerable to market threats if their products with high market share suffer for any particular reason. Weaknesses of Anthem Inc
  11. 11. • E-Commerce: The E-commerce industry has experienced significant growth in the recent years. This could benefit the company as products and services could now be sold or offered online. This, as a result, will help Anthem earn additional revenues by opening online stores and offering their services via digitised mediums. • Technological Advancements: Technology, in today’s world, comes with a lot of benefits. All manual operations could be automated with the help of technology. In addition, technological developments could also benefit the company by helping them with faster data accumulation and processing via digital platforms. Opportunities of Anthem Inc
  12. 12. • Population Growth: Population in and around the United States is growing and is expected to grow in the upcoming years. This means Anthem Inc can target more number of potential consumers in the near future. • Flourishing Transport Industry: The transport industry is currently flourishing. With a decreased transportation cost, Anthem Inc will be able to reduce its net cost altogether. Opportunities of Anthem Inc
  13. 13. • Subsidy on Sale: The Government has recently announced subsidy on sale of environment-friendly good in this particular domain. This will give Anthem a good opportunity to focus on production of environment-friendly goods and services with an increased sales rate. • Beneficial Tax Policy: The reduced tax rate policy supported by the government is beneficial for the company as lower amount of tax expenses will be shelled out in the near future. Opportunities of Anthem Inc
  14. 14. • Growth in Tourism: Growth in tourism results in an increased tourist footfall. This means the company will be able to target more potential customers in order to gain better market share. • Globalisation: With an increased globalisation graph prevalent in today’s world, Anthem Inc shall no more be restricted to its national boundary. This means the company will be able to trade beyond USA, thus ensuring better business opportunities in the near future. Opportunities of Anthem Inc
  15. 15. • Suppliers: The market has seen an increased rate of the bargaining power of the suppliers. This indicates the fact that the cost of inputs could increase for the company. • New Competitors: With new entrants in the market, there has been a increased rate of market competitors for Anthem Inc. This means the company needs to buckle up with their research methodologies with updated strategies to be implemented. Threats of Anthem Inc
  16. 16. • Rise in price of fuel: The rise in price of fuel has eventually increased the input costs for Anthem. This, as a result, has lead to an increased company cost, thus impacting its operations from financial aspect. • Constant technological advancements: Constant technological advancements require employees to be trained in accordance with the latest industry trends. It could prove to be a threat if Anthem Inc fails to keep up with the pace and every latest technological development that needs to be embraced with time. Threats of Anthem Inc
  17. 17. • Exchange Rate: It has been reported that the exchange rate keeps fluctuating. This, as a result, impacts a company like Anthem Inc. It has sales internationally, while on the hand, the suppliers are local. • Changing Consumer Taste: It’s a known fact that consumer tastes are rapidly changing with each passing day. Thus, the phenomenon may affect the company’s growth. With changing consumer tastes, target audience of Anthem may express interest in other contemporary services and products in the healthcare insurance industry. Threats of Anthem Inc
  18. 18. • To end with, it is to be mentioned that there can be an overlap of strengths and weaknesses, with a single factor acting both as strength and weakness at the same time. • Since the analysis does not show its objectives, it should be used as a starting point to create and implement strategic decisions instead of accepting it as a closure. Conclusion
  19. 19. • The aspects mentioned and the factors listed in the SWOT analysis may be revisited by the company. • Since the SWOT analysis is a static observation, it doesn’t consider the fact that further changes could be made in competitive environment. • It is also to be mentioned that there are interrelationships between external and internal factors that the SWOT tends to overlook Conclusion
  20. 20. Feel Free to Contact Us • To place an order for well-referenced, tailor-made Anthem Inc SWOT Analysis, visit www.MyAssignmenthelp.com. • Or, you may choose to get in touch with us via contact@myassignmenthelp.com.

This comprehensive and research-based SWOT analysis of Anthem Inc. comprises in-depth insights into the company’s Strengths, Weaknesses, Opportunities and Threats. In addition, it offers useful takeaway points in the concluding note.

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