Slides from CIT Guidance Counsellors Day 2013. Each year Cork Institute of Technology holds an Information Day for Guidance Counsellors. Guidance Counsellors invited to attend the event which covers a series of information talks relating to new and exciting developments taking place in CIT. The day provides an opportunity for Guidance Counsellors to engage in an open forum and bring forth any queries or issues that they may have regarding their interaction with CIT. http://www.cit.ie/marketing/resources/guidancecounsellorday

1. http://www.cit.ie
CIT is Your Destination for Tourism
Education
Bachelor of Business Studies in Tourism Degrees in CIT –
Levels 6 - 10
Ms. Maria Benson, MSc (Hons), BCOMM
Dr Aisling Ward, BBS, MAIT, Phd
November 7th 2013

2. Tourism Programmes on Offer in CIT
 Level 7 – Ordinary Bachelor of Business Studies in Tourism
Degree – 3 Years CRO41
 Level 8 – Honours Bachelor of Business Studies in Tourism
Degree – 4 years Abinitio – CR660
 Level 9 – Masters by Research
 Level 10 - PHD
 CAO – Points in 2013
 Level 8 – 275 Round 1 250 in Round 2
 Level 7 – 250 Round 1 230 in Round 2
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3. Why Tourism as a Career Choice?
 In 2012 there was for the first time 1bn international
tourist arrivals worldwide. (UNWTO)
 It is expected to continue to increase by 3.3% per year to
reach 1.8 billion by 2030 according to UNWTO
 Nationally the forecast is very good for the tourism
industry with recent figures by the CSO indicating that
tourism grew by 6.4% in the first nine months of this year.
 In addition government policy is very favourable to the
tourism industry e.g.
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The Gathering marketing initiative
Reduction in VAT rates
Removal of the Departure Travel Tax
Development of the Wild Atlantic Way Coastal Route
Development of Spike Island
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4. Course Content – Years One & Two
Business Modules
Management (M)
Economics for services (M)
Languages (M & E)
Information Technology (M)
Financial Accounting (M)
Management Accounting (M)
Marketing (M)
Web Design & Marketing
Communications (M)
Statistics (M)
Psychology & Sociology (M)
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Tourism Specific Modules
Tourism Principles (M)
Ireland & the Irish Tourist
Experience (E)
Worldspan and Opera (M)
Hospitality Studies (E)
Tourism Geography (M & E)
International Tourism(M & E)
Destination Management (M)
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5. Course Content – Years Three & Four
Business Modules
Tourism Services Marketing (M)
Research & Survey Techniques (M)
Human Resources Mgt(M)
Yield and Revenue Mgt(M)
Strategic Management (M)
Strategic Services Mgt (M)
Languages (E)
Business Development Plan (E)
Dissertation (E)
Accounting (M)
Tourism Specific Modules
Environmental Mgt &
Sustainable Tourism (M)
Visitor Attractions Mgt (M&E)
E-Tourism & Distribution
Mgt (M&E)
Tourist Consumer Behaviour (E)
Tourism Industry Learning (M)
Tourism Innovation (M)
Aviation Management (E)
Tourism Operations Mgt (M)
Please note M = Mandatory E = Elective (some modules are
mandatory for one level and elective for the other level)
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6. Industry & Academic Links
 Erasmus – students have the option of studying for a semester in
one of our partner colleges in Spain, Germany, Finland and Canada.
 In third year students are working on live industry projects with
industry partners such as:
 Cork City Council
 Cork County Council
 Fota Wildlife Park,
 SECAD
 Clonakilty Chamber of Tourism
 Kinsale Chamber of Tourism
 Cobh Titanic 100
 St. Patrick’s Day Festival Cork
 Spike Island Development Group
 Youghal Chamber of Commerce
Typical projects that they have worked on to date include developing Marketing
Plans, Feasibility studies, Business Plans, Market Research projects, Promotional
Campaigns etc
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7. Graduates of Tourism should have the following
Knowledge and Skills
 Marketing and Management
 Language Skills
 Information Technology, Front Office, Travel Agency, Web Design & E-Tourism Skills
 Accounting & Finance
 Entrepreneurship
 Presentation Skills
 Group and Team Work
 Research Skills
 Report Writing
 Sustainability
 Project Management
 Problem-solving
 Oral & Written Communication
 Interpersonal Skills
All of the above are transferable and suitable for many service industries
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8. Job Opportunities
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Travel consultant
Tourism officer
Front Office Manager/Guest Relations Manager and Reservations Manager
Visitor Attractions
Tour guide
Tourist Information Centre manager
Tour operator
Travel Agents
Destination Management/National Tourism Agencies
Tourism and Recreational organisations
Airlines and Airports
Heritage officer
Tourism and Business Education
Business roles, such as Marketing, HR, finance and IT, are also available in all
areas of the tourism and travel industry.
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9. Past Students
 James – Marketing & E-Commerce Executive at NST Travel Group and Previous to
this Strategic Marketing Executive in Tourism Ireland (New York Office)
 Cliona – International Sales Manager in Palmerias Resort, Portugal
 Laura – Managing Director of Killarney Jaunting Cars Ltd & Winner of the Eircom
Spider Awards for Best Travel and Tourism Website in 2011
 Karen – Sales and Marketing Account Manager @Wedding Dates & previous to
this Sales and Marketing Manager & Wedding Co-ordinator at Fernhill House and
Gardens
 Finola – Director of Sales and Marketing at Raddisson Blu Royal Hotel, Dublin
 Michelle , Aileen, Linda, Marion, Karen, Frank – Tourism and Business Education
 Micheal – Sports and entertainment Insight Research Consultant
 Marion – Travel Co-ordinator with Failte Ireland
 Nicole – Pricing Co-ordinator In Berlin with booking.com
 Damien – Digital Marketing Assistant
 Joanne – Administrative Assistant at Corporate.ie
 Alfred – Graduate Relationship Manager at AIB
 Kristina – Information Risk Management IT Assistant at KPMG
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www.cit.ie
 Lisa and Malgorzata - Currently working on their PHD’s
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10. http://www.cit.ie
Any Questions?
Thank you
Maria Benson
7th of November 2013