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Differentiating
yourself
How to standout & showcase
your rockstar talent to
get that job
Gerard Lim
Managing Director
Melissa wilfley
Director of Experience Design
APAC
Desiree wu
Director of Talent & Marketing
APAC
Pamela Baltazar
Talent Associate
Your coins at the end of this session
WHAT YOUR
PORTFOLIO MUST
CONTAIN
HOW TO
USE
LINKEDIN
HOW
REAL-WORLD
COMPANIES
ACTUALLY
CONSIDER YOU
BASICALLY
HOW TO DIFFERENTIATE
YOURSELF AND GET THAT JOB
YOU WANT TO BE A DESIGNER, UXER,
BRAND WHIZ, PRODUCT MAKER,
FILMMAKER, WRITER, OR ANY OTHER
CREATIVE TYPE ROLE...
NO PORTFOLIO, NO JOB
No awesome portfolio,
Others will beat you out
portfolio
WHEN YOU APPLY FOR A
JOB YOU NEED TO
REMEMBER...
EVERY ORGANIZATION
IS DIFFERENT
START-UP
. . .
BIG/ SMALL
DIFFERENT WORK
ENVIRONMENTS/
CULTURES
DEPARTMENT
MATURITY
GLOBAL VS LOCAL
THIS IMPACTS
HOW YOU ARE REVIEWED
AS A CANDIDATE, BY WHOM AND
GETTING THAT CALL FOR AN
INTERVIEW
YOUR APPLICATION’S JOURNEY
IS RARELY STRAIGHT TO
THE HIRING MANAGER
Portfolio
Recruiter Human Resource
Job Portal
Portfolio
Portfolio Recruiter Human Resource
Hiring Manager
Hiring Manager
Hiring Manager
AND EACH ROLE LOOKS AT YOUR
APPLICATION DIFFERENTLY
REcruiter/ HR specialist looks at if candidate
Meets the Hiring Manager’s Criteria
Fits the Organization (Personality & Attitude)
Knows their current career status
Has hunger and drive to strive for more
Passed the ‘Google’ test
hiring managers look at IF candidate
Work experience & skill set match required work
Did the work and the process of how they did it
Ability to present themselves and their ideas
Attitude and Personality (fits the team)
Willingness to work & overall manageability
Why is this important to
know?
YOUR PORTFOLIO HAS TO MEET THE
CRITERIA FOR EACH OF THESE ROLES IN
ORDER TO EVEN GET AN
INTERVIEW
BUT REMEMBER THAT’S ONLY
IF YOU APPLY FOR THE JOB!
YOUR PORTFOLIO IS ALSO
FOUND WHEN A COMPANY IS
SEARCHING FOR THE RIGHT
CANDIDATE
THEY GO STRAIGHT TO
LINKEDIN & GOOGLE
WHY IS THIS IMPORTANT
TO KNOW?
IF A COMPANY CAN’T FIND
YOU, THEY DON’T KNOW YOU
EXIST
DON’T MISS THOSE
OPPORTUNITIES - HAVE A
LINKEDIN PROFILE AND
ONLINE PORTFOLIO
TOP 7 PRINCIPLES
yOUR design PORTFOLIO
SHOULD FOLLOW
1.
KNOW YOUR MARKET
http://jamestupper.com/
http://mariusz.cc/
http://www.mirohristov.com/
http://www.adhamdannaway.com/
2.
CRAFT YOUR OWN PERSONAL
BRAND
http://www.christinelavarda.com/about-me-shift/#bio-shift
http://www.adhamdannaway.com/about
http://miaonoko.madethis.co/
3.
SHOW YOUR PROCESS &
RESULTS
http://www.adhamdannaway.com/portfolio/campaign-monitor-4
http://jamestupper.com/articles/invisible-siege/
http://imalexmorris.com/early-years-nursery.html
4.
BLOG, USE SOCIAL MEDIA TO
SHARE YOUR POV & HELP YOUR
SEARCH RANKING
http://www.christinelavarda.com/blog-shift/
https://www.linkedin.com/in/christinelavarda?authType=OUT_OF_NETWORK&authToken=4pha
&locale=en_US&srchid=4907741991469677718374&srchindex=6&srchtotal=518950&trk=vsrp_pe
ople_res_name&trkInfo=VSRPsearchId%3A4907741991469677718374%2CVSRPtargetId%3A1950
7766%2CVSRPcmpt%3Aprimary%2CVSRPnm%3Atrue%2CauthType%3AOUT_OF_NETWORK
http://zachkuzmic.com/about/
5.
MAKE SURE MOBILE & TABLET
READY
http://www.adhamdannaway.com/
http://patkay.com.au/
6.
KEEP YOUR PORTFOLIO
CURRENT
http://www.mariadelaguardia.com/work
RP STUDENT
https://drive.google.com/file/d/0B_VKP8n2QAviNGYzLXZickxFWFU/view?usp=sharing
http://www.meitml.com/
YOUR STEP BY STEP Guide
MATTERS
Make sure it’s appropriate and professional
YOUR PICTURE
Have profile picture
=
times more likely to be
viewed
14
DOnt
80% of the image should be your head
and be sure to smile!
DO
Have a professional headshot
representing your brand.
GREAT EXAMPLES
Add a background banner that showcases your BRand
NAME AND HEADLINE
most important
Allows your profile
to be found
in the recruiter's search
on LinkedIn
NAME AND HEADLINE BEST PRACTICES
Make it simple
Contain main words of your title/ job category/
job you’re interested in
DO NOT include ‘job seeker’’
Represent your job search instead
in the summary
GREAT EXAMPLE
Provide
CONTACT INFORMATION
insert
email & phone number
in your Summary and in Advice for
Contact You section
Have a professional email!
DO NOT use something like
melikebeer365@hotmail.com
CUSTOMIZE YOUR URL
LinkedIn URL
http://linkedin.com/pub/your-name/123-456
To
http://linkedin.com/mark
select the edit button next to it and click ‘Customize URL’
summary
This is where you describe your experience,
career history, field you are working in or
interested in and represent that you are now
seeking a better opportunity.
GREAT EXAMPLE
This is YOUR BRAND so make it about YOU
EXPERIENCES & PROJECTS
Write up your experiences from the most
recent to the last, include the work period and
detailed job description to help recruiters
determine your job scope and capabilities
Don’t forget to include any projects
you have been working on during your
studies and credit the colleagues that
worked with you
GREAT EXAMPLE
Boost your profile with Skills and
Recommendations
Make sure they are
authentic from people that
have actually worked with
you on projects
GREAT EXAMPLE
Remember to ask for Recommendations
DURING your internship or job
EDUCATION
Be detailed about your education and
highlight the most important accredited
certificates and training to empower
your profile
Don’t forget to include any publications
you have written, honors or awards
received and competitions entered.
Use these as an additional stream to get
recognised.
GREAT EXAMPLE
USE LINKEDIN AS IT'S MEANT TO BE USED
Reach out and get CONNECTIONS
Join Groups relevant to your Expertise
Follow Companies you’re targeting
Post articles and increase your activity – but
be professional – this is not facebook
SPELLIN AND GRAMAH r HEAPS
Inportnt SO DU RAMEMBA TO
SPEL CHIC EVARTHINK
THNX
THANK YOU
If you have any more questions, contact us!
SGLEARN@POSSIBLE.COM
Snack time

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