The document discusses 10 tips for boosting digital marketing with limited time and budget. It focuses on leveraging mobile and social media platforms. The tips include creating a mobile-friendly website, optimizing SEO, claiming a Google My Business listing, blogging, using infographics, participating in the HARO platform, uploading to SlideShare, curating relevant content from others, writing as an unpaid contributor for publications, and creating videos for YouTube. The overarching themes are maximizing exposure through free and low-cost tactics that target mobile users and build thought leadership.
3. Digital marketing for
tech companies.
@joshsteimleasean
79% plan to spend more
on digital marketing.
Source: Econsultancy Marketing Budgets 2015 Report
15. Digital marketing for
tech companies.
@joshsteimleasean
“PC sales fell to 12% of
worldwide device
shipments in 2015.”
Source: Gartner
16. Digital marketing for
tech companies.
@joshsteimleasean
“Half of all YouTube
traffic comes from
smartphones and
tablets.”
Source: YouTube CEO, Susan Wojcicki
17. Digital marketing for
tech companies.
@joshsteimleasean
Asia mobile trends:
- Cheap smartphones
- Cheap broadband
- Growing middle class
26. Non mobile
friendly site.
Problems:
1. Small text, hard to read
2. Thumb too big to click
on navigation.
3. Nav on left side (have
to reach thumb across
whole screen).
50. Digital marketing for
tech companies.
@joshsteimleasean
Keys to Success
• Respond quickly
• Include “HARO - [story request]” in subject line
• Give them what they want, nothing extra
• Give them what they want in the first sentence