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What’s all the fuss about

     Sydney Business & Technology User Group
                   #SBTUG
               Date: 30 June 2010


                Mark Vozzo
                Online Analytics Lead
                Digital Marketing Group - Microsoft Australia

                E: i-mavozz@microsoft.com
                L: www.linkedin.com/in/markvozzo
                T: @markvozzo
                T: @markvozzo
Augmented Reality - Avatar Xbox 360
http://www.youtube.com/watch?v=UWgP0G6j2zY




                                             2
Augmented Reality - Avatar Xbox 360




                                      3
Augmented Reality - Avatar Xbox 360
http://www.youtube.com/watch?v=7JWk_JIE3Ow




                                             5
The Business Side of Bing Search




                                   6
The Business Side of Bing




                            7
The Business Side of Bing




                            8
Paid Search Click Rate




                         9
The Business Side of Bing




                            10
The Decision Engine - Look Less, Find More.

Bing is all about helping you make faster, more informed
                        decisions.
Bing - Enhanced Preview demo
Bing + Wikipedia (1+1=3)
                           Bing Maps integration
                           provides contextual
                           information based on
                           locations mentioned in
                           the Wikipedia article.
Bing Images – infinite scroll & filtering
Bing Visual Search
www.bing.com/visualsearch
Bing

       +
    Partners

       =
Quicker Decisions

    (1+1=3)
Weather Comparison
IE8 Web Slices
www.ieaddons.com/en/webslices/

They are snippets of a webpage that can be quickly referenced
IE8 Accelerators
http://ieaddons.com/au/accelerators/

These help you get around the web faster.
Bing Travel (US)
Bing + Wolfram|Alpha   (Computation Engine)
Bing + Wolfram|Alpha   (Computation Engine)
Bing + MSN
http://bing.com/entertainment




                                28
About Bing Entertainment
Launched 25 th June 2010


"One of the number one things we're trying to do with Bing
is to help people go from intent to task as soon as
possible," said Parri Munsell, executive producer for
Microsoft's Interactive Entertainment Business Group.
"People come to Internet search engines with an intended
task - to learn about something, play something, watch
something, or do something. In entertainment, it becomes
very easy to connect these scenarios together."



                                                        29
Silverlight – Rich Web Experiences
http://silverlight.net
Demo: http://memorabilia.hardrock.com/
Bing Maps
Bing Maps – Major Update Mar 2010


                     OLD: bingmaps.com.au

                     NEW: bing.com/maps/explore
Bing Maps API – An Example
http://news.ninemsn.com.au/traffic_updates.aspx
Bing Maps – Access via United States
http://bing.com/maps/explore
Bing Maps Demo
Bing + Foursquare
http://www.bing.com/maps/explore/#/23mvd518f5n4l68x




                                                      39
Map Apps: Photosynth demo
http://photosynth.net   (for more Photosynths)
Map Apps: World Cup
http://www.bing.com/maps/explore/#5003/0.50380=AccordionViewState:Venues/5872/style
=a&lat=-33.937428&lon=25.599731&alt=49.203587&z=16&pid=5874
Map Apps: World Cup
http://www.bing.com/maps/explore/#5003/0.50380=AccordionViewState:Venues/5872/style
=a&lat=-33.937428&lon=25.599731&alt=49.203587&z=16&pid=5874
Map Apps: Street side Photos
Integrates streetside photos with images from Flickr
Map Apps: Worldwide Telescope
Look up in the sky – search for stars
Bing Maps – Augmented Reality Demo
http://www.ted.com/talks/blaise_aguera.html
Bing Maps – Augmented Reality Demo
http://www.ted.com/talks/blaise_aguera.html
About the Presenter




                   Mark Vozzo
                   Online Analytics Lead
        Digital Marketing @ Microsoft Australia
            i-mavozz@microsoft.com
                   +61 (2) 9870 2643
             http://linkedin.com/in/markvozzo
Bing TV Ad – Los Links
http://www.youtube.com/watch?v=h3l-
DE_aWQU&feature=digest




                                      51
REFERENCES

             52
More on WebSlices & Accelerators
 http://delicategeniusblog.com/?p=813




For tutorial and more in depth info visit:
http://msdn.microsoft.com/en-us/library/cc956161(VS.85).aspx
Requirements: IE 8 + Silverlight v3
http://microsoft.com/australia/upgrade

To run most of the things I’m about to show you need:
•   Internet Explorer 8 & Silverlight 3 installed
•   Both are free to download from:
More about Bing
discoverbing.com

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What's all the fuss about Bing? By Mark Vozzo