Chase up Entrepreneur Strategy and Success Story

2. CHASE UP MULTAN

3. RANA MUZAMIL REHMAN
ROLL NO. 55
SIDRA HUSSAIN
ROLL NO.56

4. INTRODUCTION
 Chase up has started its operations in 20 June, 2014 in
Multan.
 Its core product line consists of garments for men and
women of all age groups, footwear, health & beauty
products, grocery, fabric for ladies, kitchenware and
house ware products and undergarments for men and
women.
 Chase Up has always focused on maximizing customer
convenience;
 Chase Up plans to open more stores in Multan and
throughout the country in order to touch more and more
customers .

5. Organization name: Chase up
Year of establishment: 20 June, 2014
Founder name: M.Bashir
Director names: M.Bashir, Salman Bashir, Jawad Bashir
Contact no: 061-6223105-06
Email address: Multan@chaseup.com.pk
Location: Pace and Pace shopping Mall, Chongi #6 main Boson
Road, Multan

6. • Chase up order goods in foreign and a few local
companies are actively engaged in chain stores in the
country.
• Chase up economic growth, leading supermarket chains
– that mainly consider to middle and upper income
classes.
• Customers can even remove the items from website that
were selected earlier before they place the final order.

7. Our vision is to lead and become the pioneer of retail business in
Pakistan and also provide their customers good quality products
with low price. We aim to do this by continuous innovation and
improvement in the quality of the product we carry, our business
systems and process. We also strive to contribute positively in the
economic development of our country by providing value through
the concept of SOURCE TO STORE. Finally in doing so we aim to
continuously identify, and develop our human resources to the
highest possible level because we believe that “business is all about
people”.

8. Our mission is to continuously develop and enrich the lives of our
customers by providing them One-Stop shopping solutions on a
daily basis. The core vision is to provide and enhance value for
money in each and every product we carry.
Our goals:
Our company goal is to provide good quality of products at
affordable price and offer all of its products at wholesale price with
full comfort for its customers. And also provide highly cooperative
and friendly environment to their customers.

9. • It is critical to our long-term success and growth that
our businesses are managed by highly capable leaders
with the low price and skillful staff
• To achieve this objective, we have designed our
compensation programs to retain and motivate a large
group of people. Our programs are highly competitive in
the marketplace.

10. • Grocery
• Cosmetics
• Crockery
• Shoes
• Garments
• Jewelry
• Watches
• Fabric
• Leather product

11. • We start our business at very low level lady garments
but now our business expands at large level.
• Our success story base on that strategy customers pay
high price on their purchases but we provide low price
with high quality which attract the customers and earn
large profit.
• Chase up selling quality readymade garment at
affordable prices.

12. • The opportunity for our organization is that to open
the new branches of chase up and capture more market
area and also increase the profit of our company.
• Chase up also creates the opportunity for citizens.
• Chase up is hiring people who have previous
experience of working in super market or departmental
store.
This is a great opportunities for the citizens of Multan to
work in a fastest growing business.

13. There are many challenges facing Chase up just like any
other business.
• How to keep cost low
• How to ensure there is enough parking lot
• How to bring quality tenants and customers
• How to attract talented people to join their organizations
• How to increase sales of our Products
• How to replicate the same business model in other cities of
Pakistan

14. • With the passage of time our society change because of
new innovations (fashion trend change) in the market so
it is difficult to meet the every customer expectation
therefore, our company more focus on quality maintain
strategy.
• In social trends chase up believe that the market
position that we wish to achieve can only be achieved
through integrity hard work and sincere dedication of our
employees, vendors at all levels.

15. Different strategies are used by the chase up:
•Pricing Strategy
•Quality maintained strategy
•Variety of products introduced
•Return Policy

16. • Marketing of our company through cable T.V, F.M, Bill
boards. The company uses the differentiation strategy or
price leadership.
• Growth strategy also uses by chase up, in which
company provide variety of products to their customer’s
e.g. grocery products also available in this store.
• Chase up use the democratic management style, in
which all employees of chase up are participate in
decision making not only managers take decisions

17. •Chase up business plan provides good quality products
with low price for gaining the competitive edge in the
market.
•. Our organization planning is to open new branches of
chase up in Multan, Lahore, and Faisalabad. Within 6
month new branch opened in Multan.
•Our business planning is to open the new branch after 1
year in different cities of Pakistan.

18. • Success story of chase up provide goods to customers at
right time in low price with high quality.
• Chase up purchase goods at bulk quantity which give
benefit because pay low price.

19. PLANNING:
While making plans the management of
CHASE UP has been cognizant of their
missions, goals, strategies, policies

20. •Provision of Quality of products at low price
•Provision of courteous and helpful services to the customers
•Offering opportunities to growth, advancement and
rewarding careers in a fun safe working environment.
•Working for profit maximization.
•Working for the economic growth

21. • As CHASE UP is a national company, it has to focus
more on organizing.
• At CHASE UP, management organizes all its resources
in order to implement the course of action it determines
in the planning process.
• Through the process of getting organized, the
management determines the internal organizational
structure; establishes and maintains relationships and
allocates necessary resources.

22. • Our outlet managers act as leaders.
• Outlet managers are highly motivated and their job is to
direct and influence their sub-ordinates.
• Sub-ordinates report to him directly and he is
responsible for solving employees' issues.
• Sub-ordinates report to him directly and he is
responsible for solving employees' issues.
• He also develops good relations with his co-workers and
wins their trust to create a productive environment which
ensures fulfillment of organizational objectives.

23. • Through the controlling function the company
ensures that the activities that are being undertaken
within an organization are going according to the
pre-conceived plans.
• Therefore, it is the duty of the managers to have an
understanding and a working knowledge of the
fundamentals of the controlling function.

24. •Meeting with conflict parties together.
•Ask each party specific suggestion on how to
resolve the conflict.
•Discuss the issue and agree to make changes.
•Follow up to ensure the conflict is resolved.

25. •Made staff separation, resignation & termination cases and
turnover ratio.
•Made Job Description of the employee’s position with the help of
department head.
•Maintained attendance records & employees data via ERP system.
•Made Employees Cards, Issuing Employee ID’s & updating
Employees Records of All Branch.
•Updated leave database, loan database, medical reimbursement
and maintained leave applications in ERP system.
•Prepare maintain and update company / department wise Organ
gram
•Facilitate new employee in joining & orientation.
.

26. Our competitors are those who can affect our
business.
•Comparative Advantages:
• Low pricing strategy is a competitive advantage for
chase up. Chase up provides good quality products in
cheapest rates.
Nature of Competition:
We have more competitive management and
employees. Our employees are very competent,
skilled and highly experienced.

27. There is no reach and development department
of chase Up. We outsource the consultant to
conduct research. Recently we conducted a
research from which we came to know that there
is high demand of our shopping mall.

28. S (Strengths) W (Weaknesses) O (Opportunities) T (Threats)
1. Good
infrastructure
Lack of support
from government.
Faster market
growth than before.
Changes in
government policies
2. Flexible and
responsive to sales
Only one branch in
city Multan
Local events New competitors
3. Security Absence of Electric
equipment.
Provide a bonus Changing market
taste
4. Provide discount
card
- Provide discount
cards
Social trend
5. Available all sorts
of goods
- Variety of product -

29. P (Political) E (Economical) S (Socio-cultural) T (Technological)
1. Political
ideologies
Economic condition Obeys and fulfil
social and cultural
norms and value
Fails to access the
newest technology
2. Government term
and change
Economic system - Sufficient level of
technology
3. Wars and conflicts Price fluctuation - Good internet
infrastructure
4. Environmental
issues
Globalization - -