The music business is undergoing big changes and music consumption is only part of the story. To see the big picture, we must recognize what’s driving change — the fan. This session, presented during Music Biz 2015 in Nashville On May 12, offered an overview of the state of music — past, present and future and highlighted changes in the industry. Nielsen Music's David Bakula, took a rich view of fans, including insights across specific genres, consumer segments, talent analytics, case studies and cross-channel consumption to understand how they are
engaging with music.