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India Bicycle Mission Vision Strategy

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India Bicycle Mission Vision Strategy

  1. 1. India Bicycle MissionTRANSFORMING INDIAN SUB CONTINENT INTO A HEALTHY - WEALTHY & VIBRANT HABITAT Murali H R, Namma Cycle , Ride A Cycle Foundation, Bangalore murali@nammacycle.in www.nammacycle.in 99450 66612
  2. 2. Transforming India through the Bicycle Wheel PRO PEOPLE PRO ACTIVITY PARTICIPATION INCLUSION EQUALITY TRANSPARENCY 2 NEETI AYOG – TRANSFORMING INDIA THROUGH CYCLING - INVISIBLE CYCLING TO VISIBLE CYCLING
  3. 3. Outline  Principles of Cycling  Philosophy of Cycling  Policy of Cycling by Govt of India  Inspiration  Vision  Mission  Goals and Objectives  Strategies & Implementation Guidelines  Impacts 3
  4. 4. About Ride-A-Cycle Foundation  Ride-A-Cycle Foundation is a Non Profit NGO that wants to encourage cycling – as a form of recreation, sport and as a means to commute to work.  Ride-A-Cycle Foundation will lobby for the rights of cyclists and for laws that offer protection to cyclists through dedicated cycling lanes as well as through support for safety regulations. We hope to work with the government administration to bring about change aimed at encouraging cycling in our cities.  www.rideacycle.org  Namma Cycle is a Bicycle Sharing Project being executed at IISc, Bangalore since last 3 years.  www.nammacycle.in
  5. 5. Principles of Cycling – 5 E’s – 2 H & 1 S Energy •India imports 80,000 crore of energy – unsustainable in the long run •Mental, Physical, S piritual energy is burnt in the traffic Equity & Equality •The poor people have no mobility option – walk/cycle •Pedestrian death highest in cities. •Cyclists /Pedestrians lack respect Economics •The economics of space/time/energ y is highly expensive for the car based mobility systems, cycle consumes less space/less time and less energy in cities. Ecology & Environment •Air & Noise pollution is reaching dangerous proportion. •Cycle will reduce significantly the noise and air pollution. Emancipation of the Soul •Car based Mobility creates lot of binding for the soul as body is at the center of mobility •Cycle focused society frees the soul and enables non violence movement Health & Happiness •Cycling enables strong community bonding and leads to more happiness •Cycling improves the health and fitness. Safety •Cycling enhances the safety of the city in general reducing accidents. 5
  6. 6. Energy  Can NITI AYOG TRANSFORM THE ENERGY MATRIX by reducing the fuel consumed pro actively by enabling alternate mode of commute ?  Can we enable public transport for all Tier 2/3 cities  Can we enable cycling & walking  Nation consumes around 80,000 – 1 lakh crore of imported fuel. 6
  7. 7. Ecology and Environment  Human activities are responsible for the degrading environment  Ecological damage is irreversible and takes a long time to heal.  Many species have already vanished.  Cycle wheel is the wheel that will bring back life. 7
  8. 8. Equity and Equality  Modern automobile culture encroaches on the principles of ―Liberty, Fraternity and Equality “ – Enshrined in the Constitution of India.  No liberty - the poor with no motor vehicle have no liberty to move .  No Equality - The pedestrians are mowed down by reckless vehicle and they have no respect on the roads. 8
  9. 9. Health 9 India having the worlds largest diabetes population Child Obesity Increasing in Urban Habitats Average expenditure 10,000 Rs in India
  10. 10. Safety  Cyclists have not killed any one – then why kill the cycling culture  Indian Roads are the most dangerous roads for pedestrians  Road accident is the biggest killer and most of the killed are in the age group – 20 – 30.  ENABLING CYCLING significantly reduces the road accident, as it creates a more human and living environment 10 http://www.jotr.in/articles/2013/6/1/images/JOrthopTraumatolRehabil_2013_6_1_1_118718_f1.jpg
  11. 11. Cost – Benefits of various mobility modes  CAR based mobility has little benefits if the car users increase exponentially.  CYCLING travel time is comparable to cars. 11 Source : https://www.sfmta.com/sites/default/files/BicycleStrategyFinal_0.pdf
  12. 12. Philosophy of cycling Vedic Philosophy • Namo brahmane namaste vaayo twameva pratyaksham Brahmaasi twaameva pratyaksham brahma vadishyaami • Prostrations to Thee, O Vayu! Thou art the visible Brahman. I shall proclaim Thee as the visible Brahman. I shall call Thee the just and the True. May He protect the teacher and me! May he protect the teacher! Om peace, peace, peace! • Vedic seers treated the “VAAYU” as the supreme being. India being a Hindu Nation should show the way for venerating the life giving force - VAAYU. • This can be done by enabling cycling and reducing the pollution Buddhist Philosophy • Buddha taught humanity to make effort to reduce the sorrow and suffering on one self and also the society. • Societies which have promoted active life style have more happiness and less sorrow as they have more opportunities to interact and exchange stories and hence better integrated. • Less noise and clean air leads to a meditative atmosphere. • Cycling enables movement through compassion. • Compassion is the highest form of intelligence and wisdom. Jaina Philosophy • The Motor culture creates tremendous amount of violence and the children are denied the freedom to move out in all towns and cities. • The Motor culture kills and injures life and violence is continuous. • Most of the trees are removed from the roads to make way for cars. This removes the habitats for trees as well • Cycling and walking leads to a more accommodative and less violent way of living. 12
  13. 13. National Urban Transport Policy - GOI Equitable allocation of road space - focus on people rather than vehicles Non-Motorized Transport is environmentally friendly and must be given their due share Have to address safety concerns of pedestrians and cyclists Features such as safe bicycle parking, shade, l andscaping, dri nking & resting stations needed
  14. 14. Inspiration 14 COPENHAEGAN LONDON SANFRANCISCO PARIS Every City is planning for cycling –
  15. 15. Global Bicycling Conditions  Amsterdam, Copenhaegan leading  China is also leading the world.  BUT INDIA IS A NON STARTER 15
  16. 16. Vision  Transform the Urban India into a Happy Habitat by enabling cycling and walking.  Public Transport sustainability to be a top focus area.  Integrated mobility design a important criteria. 16
  17. 17. NEETI AYOG TRANSFORMATION Framework 17 Economics Politics Execution Bicycle Industry Transforms itself PM promotes cycling Urban & Tourism Ministry set goals for cycling improvement NEETI AYOG TRANSFORMATION EFFECT 1. Building Bicycle Eco System in India 2. Innovative Bicycles for the people at low cost 3. Innovative Bicycle Rickshaws Introduction 4. Bicycle and Women – enabling good cycles for women 5. Bicycle Infrastructure for towns and cities 6. Bicycle Promotion thro the PM’s office
  18. 18. Strategic Stakeholders India Bicycle Mission Bicycle Infrastructure Urban Ministry Enable creation of the infrastructure Bicycle Master Planning for all the cities Enable smart show case for demonstrating the practicability of cycling Bicycle Industry Bicycle Quality Improvement Bicycle Design New Products and Boosting the Export Bicycle Tourism Enabling Bicycle Tourism Bicycle Promotion Create a positive vibe around the cycle by creating campaigns like was done to prevent AIDS 18
  19. 19. Mission Steps and Schedule Best Practices review • Amsterdam / Copnehaegan • Beijing & Shanghai & Tokyo City Mobility Data Inventory • Ask all Urban Cities to give the MOBILITY INDICATORs • Identify the low hanging fruits ie target cities which can be transformed easilly Assessment • Support facilities & programs Goals , Objectives & Target for each city / state to meet the NMT index Funding and Prioritization Design, Environ mental clearance, Imp lementation 19
  20. 20. Transit Shift Strategy for each city 20
  21. 21. KEY IDEAS  Bicycle cultures are constructed in relation to patterns of urban history and spatial development; policies and infrastructure; cultural attitudes toward mobility and urban space; and informal perceptions and behavioral codes.  A focus on mobility systems and how people actually move around cities demonstrates how urban spaces and their design can have important impacts on social relations.  As the case studies of three cities demonstrates, changes in policy and infrastructure can play a role in promoting bicycle use, but bicycle use in cities is also highly sensitive to cultural attitudes, social relations, and local histories.
  22. 22. What is Urban “Bicycle Culture?” The social and political-economic organization, shared meanings, and actual skills, practices, and norms involved in riding a bicycle through a city. Variations in these dynamics from city to city are related to the production of distinctive social dynamics, norms, and experiences surrounding bicycles.
  23. 23. Urban Form, Mobility Systems, and Bicycles Life in cities is bound up with getting to and from places, and people are ever more mobile in their cities. Patterns of urban development shape mobility dynamics as well as social and economic relations.  In North America and Europe, many cities underwent redevelopment as ―mass transit‖ cities in the 19th century and then in the 20th underwent intensive automobilization, transforming the physical character and social dynamics of urban cores in often negative ways.  In the fast-growing ―megacities‖ of the Global South, rapid growth, poverty, expensive and inefficient means of urban transportation, and unplanned motorization have made intra-urban mobility difficult. In these contexts—and because of policy, infrastructural, and social conditions—bicycles have been marginalized.
  24. 24. Urban Form, Mobility Systems, and Bicycles Yet, increasing numbers of urban theorists, transportation planners, and increasingly certain governments, assert that bicycles need to play a role in addressing contemporary problems of urban development and mobility:  Population density and mixed land use make for congestion when cars are in use. But they also make for short distances for bicycle travel.  Bicycles are flexible and take up little space; are efficient, inexpensive, and non-polluting; offer health benefits; and infrastructure investments are inexpensive.  Bicycles can improve urban quality of life, though debates over gentrification-by-bicycle have become intense in certain U.S. cities.  Studies show that infrastructural and policy changes can support bicycle use…although these studies tend to be culturally uninformed.
  25. 25. The Case Studies: Four Cities Amsterdam (Netherlands), Bogotá (Colombia), Sao Paulo (Brazil ) , Bangalore (Central Business District.) Why them? Each has self-consciously prioritized bicycle use, yet in distinctive measures given distinct histories and cultures. Questions:  What makes a city conducive to bicycle use?  What kinds of infrastructural, political-economic, and social qualities characterize cycling in these cities?  Who rides, and what are the ordinary pleasures and perils, meanings, skills, and politics of riding in them?
  26. 26. Amsterdam: “The Bicycle City” Key Characteristics:  Cycling as ―natural‖ and apolitical, not done by ―cyclists‖  Extensive bike lanes, cycle tracks, and parking, limitations on automobiles.  Cycling renaissance set against a backdrop of decline in bikes, rise of cars post-WWII • Distinctive association between the bicycle and Dutch national character: bicycles as ―modest‖ transportation. • Actual riding through the city is ―organized chaos‖ based on subtle skills and reading intentions of others, much of which has been learned since childhood. • Bicycle culture still in formation: shifting meanings, new bicycle types, ongoing reimagination of the city as ―hip‖ and ―sustainable‖ in which bicycles play a role.
  27. 27. Bogotá: The Right to the City Key Characteristics:  Cycling as protagonist in urban transformation based on idea that all should have right to the city  Sunday Ciclovías since 1974 and Cicloruta built in 2000s, both viewed as critical to quality of life.  Colombians identify with cycling. City streets and sidewalks had been overrun with cars and buses.  Charismatic mayors, enabled by political changes giving more autonomy to city, committed to developing bicycle infrastructure. • Most riders on cicloruta are low-income men. Ciclovías more socially and economically-diverse and large-scale. • Perceptions of insecurity on the cicloruta are common, still requires engagement with cars. • Political momentum for bicycle infrastructure has stagnated. New civil society groups have emerged to promote bicycle use.
  28. 28. Sao Paulo: The Right to the City Key Characteristics:  The initiative is part of a project backed by the city's mayor, Fernando Haddad.  Planned to expand Sao Paulo's existing network of bike lanes from 64.7km (40 miles) to 400km in length by 2016.
  29. 29. Bangalore : “Bike Friendliness” in central business district Key Characteristics:  India’s ―Largest Bike Friendly Community.‖  ―Share the road,‖ an idea and ideology that’s been around for a long time, and it forces cyclists to adapt to motor vehicle system.  Tender Sure project accommodates cycling & walking. • Significant increase in the cycling population from the IT Sector. • Support from Local Municipality and Government.
  30. 30. 30 2 3 4 5 6 1: 3.5m Wide footpath 2: First lane of On street parking 3: Street Vendors 4: Second Lane of Parking 5: Pedestrians 6: Single Traffic Lane available for traffic 35m Wide Road in Navi Mumbai, Image by : Avinash Shabade 1 Present Scenario in INDIA - WHAT NEEDS TO BE DONE
  31. 31. Accommodate cycling in Road cross Section 31 2.0 10.5 2.0 FP P CW M 2.0 1.8 Cycle 10.5 CW 2.0 P 1.8 Cycle FP 2.0
  32. 32. Bicycle Infrastructure  The Netherlands, Denmark and Germany have been among the most successful countries at promoting cycling for daily travel. Since all three countries are quite rich, their high levels of cycling are not due to an inability to afford more expensive transport modes but due to the deliberate option to follow the path of wisdom.  Transport and land-use policies in all these nations shifted drastically to favor walking, cycling and public transport over the private car. The policy reform was a reaction to the increasingly harmful environmental, energy and safety impacts of rising car use.  These nations created the following infrastructure :  Extensive systems of separate cycling facilities including bicycle lanes and bicycle tracks.  Bicycle Parking 32
  33. 33. Mandate for Urban Cities  Create a Network Framework for citywide cycling  Prioritize – Evaluate- Fund long/short term cycle projects  Each city to publish the ―proposed target‖. 33
  34. 34. Bicycle Infrastructure for enabling cycling 34
  35. 35. Bicycle sharing - Public Bicycle Schemes Worldwide bike-sharing.blogspot.com/ - China & Europe leading the way
  36. 36. Outcomes Increase low-cost sustainable mobility options in the city Reduce pressure on PT systems Induce new cycle ridership – non- captive users Put the spotlight on cycling Create environment for enhancing cycle- friendliness of the city
  37. 37. Impacts 100 station / 2000 cycle system Generates 4 million trips in 1 year Saves 2 lakh litres of petrol Reduces Carbon emissions by 500 tons
  38. 38. Components Public Bicycle Schemes Financing Planning + Monitoring & Evaluation Brand & Design Cycle Stations Cycles Technology Operations
  39. 39. Models - PPP Outdoor Advertisement Corporate Sponsored - City grants rights to public hoarding spaces - Needs tightly controlled city hoarding policy - Outdoor Advertisement Companies often major players in this market (Clear Channel, JCDecaux) - City and Sponsor/s work closely together - Reduces advertisement clutter in the city - Large companies with strong city connections (Rio Tinto, Barclays, Denver B-Cycle)
  40. 40. Comparison City/Scheme Start Date Stations Cycles Cycles/Station Paris/Velib July 2007 1450 20,600 14 London/Barclays July 2010 400 6000 15 Montreal/Bixi May 2009 400 5000 12 Washington D.C/CapitalBikes Sept 2010 100 1100 11 Hangzhou Oct 2008 2200 60,000 27 Wuhan Aug 2009 740 21,000 28 Highlights • France has ~ 30 cities with such schemes • ClearChannel and Cyclocity (JCDecaux) major systems in Europe • B-Cycle and BIXI major systems in N. America
  41. 41. Branding
  42. 42. Branding
  43. 43. Cycles Unisex Simple 3-gear system Aluminum frame - light, strong, durable One-piece handlebar covers and protects all components All cables and derailleur covered for better protection Chain protector integrated into bike structure Active lighting - front and back, always on Front and rear internal brakes for greater safety Adjustable seat positioning Low center of gravity for greater stability Tires – high quality, puncture resistant 5 year guarantee
  44. 44. Cycles
  45. 45. Reforms Need for Institutional set-up within city – NMT Cell Commitment to goals in line with NUTP – Comprehensive Mobility Plans Cycling Policy – National / State / City Bicycle Master Plan Creating + Fixing Cycling Infrastructure
  46. 46. Costs Expense Head Amount Staff (attendants, supervisors, office) 2,00,000 Cycle Station (capital cost annualized over 10 years) 50,000 Cycle Replacement 60,000 IT + O & M 30,000 Transport 36,000 Admin (6%) 24,000 TOTAL 4 lakhs 50% 12% 15% 8% 9% 6% Public Bicycle Scheme Cost per Station (annual) Staff (attendants, supervisors, offic e) Cycle Station (capital cost annualized over 10 years) Cycle Replacement IT + O & M Transport Admin (6%)
  47. 47. Financing Advertisement/Sp onsors, 2 Rental Revenue, 0.3 Viability Gap Funding, 0.4 MoUD /Sustainable Habitat Mission, 0.3 City, 1 Sources Rental revenue depends critically on first hour rate structure
  48. 48. National Target City Category (population) Number of Cities targeted for scheme Number of Cycle Stations (per city) Total Cycle Stations Number of Cycles* Large (2 million +) 5 500 2500 50,000 Medium (half million – 2 million) 10 250 2500 50,000 Small (less than half million) 25 100 2500 50,000 TOTAL 40 7500 150,000 * 20 cycles per station
  49. 49. Estimated Budget Support 200 – 300 crores for operational subsidies (annual) 220 – 380 crores for cycles 5 crores for Capacity Building / Technical Assistance 2 crore for the IT System
  50. 50. Bicycle Industry Innovation Bicycle Industry Rennaisance  Indian Bicycle Industry needs support from the government.  Ludhiana the hub of the cycle industry is itself highly polluted, compare it with Taipei which is the hub of making quality cycles.  They promote the city as a cycling city consciously and also make more business.  Can we Transform LUDHIANA with the support of the industry into a cycle city – so that it can act as a model ? 50 Marketing and Selling Provide Subsidy and award the best bicycle designers and manufacturere Make available good quality bicycles of different type at low price. Manufacturing Emulate Taiwanese Model to become the world leader in Bicycle Manufacturing Bicycle Part Manufacturing to be enabled Design Design High Quality Easy to Ride Bicycles Design different bicycles
  51. 51. Action for Implementation  Creation of BICYCLE MASTER PLAN for Tier 2 cities and Tier 3 cities.  This will lead to Creation of a city-wide cycle track network and cycle-safe streets  A city-wide Public Bicycle Scheme  Bicycle to be de facto public transport vehicle.  Bicycle Parking Facilities  Enable safe- convenient bicycle parking at Parks/Malls/Hotels/Cinemas/Religious Locations/Bus Stops etc.  Integration with Public Transport  Cycling Promotion  Adoption and use of Design Guidelines for planning and implementing cycle-friendly infrastructure  Institutional Mechanisms, Capacity-building and Financial Planning for implementing the plan  Skill Building Training the Urban Engineers about the need for NMT infrastructure.  Awareness and Education Campaigns  Reward for cities that have created the infra for cycling.
  52. 52. Public Involvement across cities  Ward-level meetings  Key stakeholder interviews/training to be conducted  Media strategy / Media Partners for dissemination of information  Public meetings and stakeholder interactions should use audio/visual materials, presentations, panel displays and other innovative methods. Bilingual materials (English and Marathi) required  Social Media to be used effectively  All materials should be available on a website – indiabicyclemission.gov.in  The plan summary, draft plan, final plan, maps, charts should be available as print copies.  The plan summary should be easy to understand and be available in English and Local Language.
  53. 53. Innovative Bicycles for the people  The bicycle industry abroad has undergone a great revolution and they have made lot of new inventions in making bicycles for different needs like cargo carrying, carrying kids etc. 53
  54. 54. Bicycle Usage TransformationCurrent Usage in India Bicycle Usage This is a Cargo cycle used in EUROPE.This can carry around 70Kgs easilly and safely. These type of cargo bikes with Cargo can carry more weight and help street vendors take their products easily. This can carry kids and also cargo of around 100 Kgs easilly. Ergonomic/Aerobic design enables easy ride. Can be used to carry Cargo and also kids for shorter trips. 54
  55. 55. Bicycle Technology Park – BTP on lines similar to STP Opening Bicycle Technology Park  Invite world’s biggest cycle manufacturers and cycle related accessories in set up Bicycle Manufacturing under ―MAKE IN INDIA‖.  Set up the park with TAX FREE provisions similar to what was given for the IT INDUSTRY – Software Technology Park.  Taiwan has created such parks and has given a big boost to such parks.  Existing facilities in LUDHIANA/CHENNAI/PUNE to be upgraded to compete with world class facilities. 55
  56. 56. Womens Mobility – Special Care Special Bicycle for women  Both Urban and Rural women have to face multiple mobility challenges .  They infact do more trips than the men.  Provide special bicycles for women in rural areas. 56
  57. 57. Bicycle Rickshaw Upgrade Current Indian Rickshaw Pedicabs are very popular in Europe. Indian Scientists tried to build a pedicab that runs on Solar Power. But the project was not a success. We need to introduce Pedicabs in Small Towns and Tier-2 Cities. Need to Upgrade into a more modern Pedicab 57
  58. 58. Bicycle Tourism along rivers  Build bicycle path along the rivers.  Conserve all lakes in urban areas by constructing bicycle tracks.  Transform the area around following rivers for walking and cycling  Kaveri  Narmada  Godavari  Ganga  Sindhu – Jhelum and areas in Punjab 58
  59. 59. Upgrade Tourist Destination to support cycling - Bicycle Paths with clear maps  India has high density tourist destination like Ajanta, Ellora – we should be creating good tracks for tourists to enjoy the country side.  IDENTIFY top 10 tourist destinations in India and enable cycling Infrastructure. 59
  60. 60. National Bicycle Route Creation  We need to create a National Bicycle Route for tourists to enjoy cycling the country like the way it is created in US and Europe.  Has huge revenue potential for tourism in billions. 60
  61. 61. EURO VELO – AN INSPIRATION FOR ASIA  EuroVelo:  promotes economically, environmentally and socially sustainable travel;  improves the quality of EuroVelo routes in all participating European countries;  promotes the uniform signing of EuroVelo routes in accordance with published standards;  provides Europe-wide information on EuroVelo routes and national cycle routes;  supports the development of national coordination centres for EuroVelo route and national routes; and  fosters exchange of experience and best practice between European states and regions, stimulating high quality cycle strategies and infrastructure. 61 The European Cyclists’ Federation (ECF) is coordinating the development of a network of high-quality cycling routes that connect the whole continent. The routes can be used by long-distance cycle tourists, as well as by local people making daily journeys. EuroVelo currently comprises of 14 routes and it is envisaged that the network will be substantially complete by 2020.
  62. 62. ASIA VELO – ALONG THE SILK ROAD  India should take the lead in creating a cycle route for the entire asia so that people to people contact increases in ASIA.  The current Asia resembles the Europe of the last century with each country fighting its neighbor.  Honorable PM who is a cyclist himself should be the chairman of ASIA VELO – the organization that will enable Asians to cycle in ASIA.  EACH ASIAN COUNTRY should create a network of routes for Asians to explore.  ASIA to connect EUROPE through a cycling route via AFGHANISTAN - IRAN.  ASIANS not in touch with each other for 500 years leading to colonization by Europe.  In 1453, however, the Ottomans took Constantinople & SILK ROAD was closed. ASIA – EUROPE DISCONNECTED by LAND since 1400.  The ASIA VELO will enable Asians to come in touch with one another and be partners for peace, progress and prosperity. 62
  63. 63. Creation of a National Bicycle Route Strategy  The route should have wide stretches only for cycling and it should have big trees planted for providing shades and also enhancing the environment for cycling.  These kind of routes (minimum distance 10 Km ) should be created in high density tourist districts like – OOTY, JAIPUR, MYSORE, DEHRADU N, GOA. 63
  64. 64. Cycling along the coast  India has a vast coastal area which has the western and the eastern Ghats.  7,517 km of superb space for tourism.  GOA TO TRIVANDRUM – along the NH 17 – UPGRADE TO SUPPORT CYCLING INFRASTRUCTURE  CALCUTTA TO CHENNAI – NH 5 – upgrade to support cycling.  A bicycle trail running along the entire coast will make cycle tourism one of the biggest hits in the country.  Coastal cycling in following states can be taken on priority basis  Goa  Kerala  Karnataka 64
  65. 65. Bicycle Promotion from the PM’s office PM as the brand ambassador of cycling  Bicycle is looked down in the society due to various historical reasons.  The Image of the cycling as a eco friendly, healthy mode of commute requires a ambassador.  PM of India can be the best ambassador to promote cycling. Action Points  Once in a MONTH – First Friday of every month declare cycle day – cycle to work and cycle to school/college.  On that day Every one cycle’s to office, schools, colleges and each institution publishes the number of cyclists. Each City/Village to reward the largest institution which could attract cyclists.  Bicycle promotion films to be screened in all movie theatres for 15 – 20 s highlighting the benefits of cycling.  Bicycle Selfie to be promoted thro the PM riding a BICYCLE.  "This is not a new concept. Denmark has been encouraging its citizens to use cycles often by providing tax incentives," Modi said.  "It will not require any budget allocation or file work." - Modi . 65
  66. 66. EURO BIKE EURO BIKE the biggest cycling show  The Eurobike is the international platform for the world’s biggest innovations in cycling.  Everything related to bicycles and bike accessories, fashion and a wealth of specialist information about bikes will be spread across more than 100,000 square meters in 13 exhibition halls.  More than 1,300 exhibitors, 46,000 industry visitors from over 100 countries, 20,000 bike fans and about 2,000 journalists are expected at the 2015 Eurobike. 66
  67. 67. ASIA BIKE CONSOLIDATION, CELEBRATION  India should take the lead in organizing the ASIA BIKE.  Consolidate all cycling activities and share with everyone and celebrate.  Invite all asian cycle federations.  Organize a cycle race in the continent.  67
  68. 68. Tour De France – Inspiration  The Tour de France a annual multiple stage bicycle race primarily held in France while also occasionally making passes through nearby countries.  The modern editions of the Tour de France consist of 21 day-long segments (stages) over a 23-day period and cover around 3,500 kilometres (2,200 mi)  The number of teams usually varies between 20 and 22, with nine riders in each. 68
  69. 69. INDIA RACES across the rivers and mountains India Bicycle Mission 1. Should organize Races across the following 5 rivers of India - 1. Tour de Kaveri 2. Tour de Ganga 3. Tour de Godavari 4. Tour de Sindhu – from Srinagar to Lahore 5. Tour de Narmada. Tour De Himalayas  Tour De Himalayas should enable cycle race in the Himalayas starting from Kashmir to Sikkim. 69
  70. 70. How does the Government win Tourism Revenue  Bicycle Tourism – Revenue Potential - Europe: $57 Billion Per Year from EuroVelo Bicycle Route Network  India can atleast target for $ 1 billion per year from the bicycle network.  Enabling cycling on a large scale will produce atleast 10 lakh jobs annually. Revenue from Bicycle Sharing  Local Municipality can gain significant revenue by enabling cycle sharing.  Significant saving of the import .  Reduction in CO 2 emission.  Strong support from the PM will send a message that the Gov is committed for reducing co2 emissions. 70
  71. 71. NEETI AYOG – TRANSFORMING INDIA - INVISIBLE TO VISIBLE CYCLING  The above picture shows the support the PM received from the cycling community.  And what better way to thank the citizen than enabling cycling.  INVISIBLE TO VISIBLE CYCLING 71
  72. 72. Bibliography & Acknowledgments  Comprehensive Bicycle Plan for Pune – Ranjith - Parisar  Streetmix.net  en.wikipedia.org  http://www.michigan.gov/documents/mdot/MDOT_CommAndEco nBenefitsOfBicyclingInMI_465392_7.pdf  Acknowledgements  Various cycling groups across India  Indian Bicycle Manufacturers  Commissioner & Traffic Engineering Cell - from Bangalore - BBMP. 72
  73. 73. Reference for further reading  London cycling vision. https://tfl.gov.uk/cdn/static/cms/documents/gla-mayors-cycle- vision-2013.pdf  Sanfrancisco cycling plan.  Copenhagen cycling vision http://kk.sites.itera.dk/apps/kk_pub2/pdf/823_Bg65v7UH2t.pdf 73

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