Activities that carryout to change the behaviors of MARP at Enhanced HIV/AIDS Control Program Sindh Pakistan

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2. Dr. M. MUNAWAR KHAN
MBBS. DPA. MAS. MRSH.
(BCC) BEHAVIOR CHANGE COMMUNICATION
Coordinator
ENHANCED SINDH HIV/AIDS CONTROL PROGRAM Karachi SINDH
Pakistan
Communication Component of SACP
I&I Depot Rafique Shaheed Road, Near JPMC Cant, Karachi
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4. ENHANCED HIV/AIDS CONTROL PROGRAM SINDH 4

5. Name of the Project
Enhanced HIV/AIDS Control Program
Executing Agency
Health Department Govt. of Sindh Pakistan
Time Period
2011- to 2014 (Three Years )

7. Goal
• To contain the spread of HIV/AIDS
among the general population to less
than 1%
• To ensure adequate provision of
services and facilities to the affected
individuals, families and communities
be creating enabling environment by
2014.

8. ROLE OF BEHAVIOR CHANGE
COMMUNICATION (BCC)
• ↑ Knowledge
• Stimulate community Dialogue.
• Promote essential Attitude change.
• Reduce Stigma and discrimination.
• Create demand for information and services.
• Advocate.
• Promote services for prevention, care & Support.
• Improve skills and sense of self-efficacy.

9. POLITICAL Families
GOVERNMENTAL Community
NON- Groups Of PLWHA
Governmental
Peoples leaving
with HIV/AIDS Of IDU
Sex Of
SEX WORKERS
Workers
Injecting
Drug Users
Behavior Change Communication Channels

10. Current Situation of HIV/AIDS in Sindh
• Sindh Province has unique position in
the country due to Karachi being most
populous city of Pakistan with population
more than 12 Million.
• People from all parts of country come to
Karachi for employment opportunities
and better diagnostic and treatment
facilities.
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11. Current Situation Conti….
• Large population of immigrant workers,
Injecting Drug Users, Sex workers,
Truckers, & Prisoners.
• Above high risk populations frequently
move from smaller towns to big cities.
• More challenges for HIV/AIDS prevention
in Sindh than rest of the country/Pakistan.
• Sindh has reported maximum number of
HIV/AIDS cases in the country/Pakistan.
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12. Current Situation Conti….
• First outbreak among Injecting Drug Users
was identified in Larkano Sindh Pakistan in
June 2003, subsequently increasing
number of IDUs are being tested +ve for
HIV in Sindh.
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13. Project Objectives
 To control the incidence of HIV among Most at Risk Population
(MARPs) especially Injecting Drug Users (IDUs) and Male Sex
workers (Hijras/MSM).
 To place the time tested tools of prevention to hold the
concentrated epidemic in, and halt the progress in MARPs and
bridging population
 To Reduce and Reverse the level of stigmatization of people
living with HIV by creating supportive system and conducive
environment to have a happy life and easy access to medical
and social services.

14. Project Objectives
 To coordinate a multisectoral, comprehensive and
sustainable response to HIV that is based on
evidence, transparency and accountability and
involves the various line ministries, the civil
society and the main target beneficiaries (the
PLHIV and the most at risk groups).
 Identify the gaps for future Resource mobilization
integration from development partners like
GFATM, for long term sustainability of programs
and interventions

15. BCC
ACIVITIES

16. Advocacy,
Communication
&
Social Mobilization

17. ACIVITIES
Component-1
ADVOCACY

18. Component-1
ADVOCACY:-
• Advocacy is a combined effort of a group of
Individuals or organizations to persuade
influential individuals, groups and organizations
through various activities to adopt an effective
approach as quickly as possible.
• Advocacy is about identifying a problem in a
community, coming up with a solution to
that problem, establishing strong support for
that solution and providing an effective
implementation plan.

19. Advocacy is about identifying a
problem
Provincial Dialogue Sindh Karachi Pakistan. District Task Force Sukkur Sindh Pakistan

20. Advocacy is about identifying a
problem
District Task Force Larkano at DCO office Larkano Sindh Pakistan -2012

21. Advocacy: cont..........
• Advocacy plan will serves 2 purposes:
• Firstly, advocacy to decision makers
(politicians, senior public officials) facilitates
the conduct of existing programs and in
planning for newer programs.
• Second: is to facilitate key groups (Those
described above, as well the general public at
large) in understanding the need for HIV
prevention.

22. Advocacy/Communication and Social
Mobilization
Activities/ Targets:
• 15- Publicity Bill Board
• 55- Campaign Vinyl Publicity Posters on Public
Transport
• 30- Publicity Hoardings (Rental/ Permanent)
• 10- Campaign I.E.C. Material (Promotional)
• 45- Campaign Social Mobilization Committee 5
unit per District( Manual, M&E Manual etc

23. ACIVITIES
Component-2
Communication

24. Component-2
Communication
• "sending, giving, or exchanging information
and ideas," which is often expressed verbally
and nonverbally.
• Verbal communication is the act of speaking
by using words. Examples of this include using
different forms of language (i.e., written,
voice, sign language).
• This form of communication can be taken for
granted..such as saying regretful things and
opening your mouth before thinking about
what you are saying.

25. • Non-verbal communication is the act of
speaking without using words. Examples of
this include facial gestures ,body language,
legs shaking, nervousness, and the impression
you give to others with your appearance
(dress, body image, body odor).etc.
• Both non-verbal and verbal communication
are both used on a daily basis. In that regard,
it's important to use communication carefully
and with love. Communication can either hurt
or heal

26. Vinyl Publicity Posters on Public
Transport
Community Mobilization Campaign WORLD AIDS DAY 2012

27. Communication and Stigma
Reduction ((Campaign))
• 9- Awareness event at religious festivals (urs)
• 24- Awareness events for community and
religious leaders
• 30- Awareness events for uniformed personnel
• 12- Awareness events for Health Sector Professionals
• 15- Awareness events for Media Personnel
• 12- Coordination with other line departments,
ministries and donor agencies
• 15- Special Events (5 in a year),Health Days
• 3- World AIDS Day

28. Awareness event at religious festivals
(urs) BHIT SHAH
During Annual URS of Shah Abdul Latif Bhitai ( Bhit Shah ) Sindh Pakistan

29. Awareness event at religious festivals
(urs) SEHWAN SHAREEF
During Annual Carnival (Urs) of Hazrat Lal Shahbaz Qalandar Sehwan Shareef Sindh Pakistan

30. Awareness Events for
Community & Religious Leaders
Religious Leaders belonging to Muslims, Christians', Hindus and Sikh Karachi Sindh Pakistan

31. Awareness Events for
Community & Religious Leaders
Religious Leaders belonging to Muslims, Christians', Hindus and Sikh Larkano Sindh Pakistan

32. Awareness events for uniformed
personnel
Officers of Junior Brigade Officers of Sindh Police
SACP Office Meeting Room Karachi Sindh Police Training School Larkano Sindh Pakistan

33. Awareness events for uniformed
personnel
Officials of Rangers at Omar Kot Sindh Pakistan Officials of Traffic Police at Karachi

34. Awareness events for uniformed
personnel
Officers of CPLC Karachi at Police Training School Garden Karachi Range Sindh Pakistan

35. Awareness events for Media
Personnel
Media Personnel Larkano Sindh Pakistan Media Personnel Benazirabad Sindh Pakistan

36. Awareness events for Media
Personnel
Media Dialogues' with People Leaving With HIV/AIDS at Pearl Continental Hotel Karachi Sindh

37. Coordination with other line
Departments, Ministries
Ministry of Industries & Information & Technology Department Sindh Pakistan

38. ACIVITIES
Component-3
Mobilization

39. Component-3
Mobilization
• social mobilization means mentally setting of
human beings for achieving a goal,
• while community mobilization means specific
group of people readiness to achieve the
desire levels of goals and aims.

40. Social Mobilization
• Advocacy Seminar for politicians to obtain the
political commitment.
• Mass media messages such as talk
shows, short messages of 5 minutes, short
serials tele/doc, film on issues of High risk
groups for direct and indirect community
approaches. (with Airtime) on WAD Day.
• Mobile Resource Center for social
mobilization and Community awareness.

41. Social Mobilization
Activities
• 5- Advocacy Seminar for politicians to obtain the
political commitment.
• 10- Campaign Mass media messages such as talk
Shows, short messages of 5 minutes, short serials
tele /doc, film on issues of High risk groups for
direct and indirect community approaches.
(with Airtime) on WAD Day
• 3- Campaign Mobile Resource Center for Social
Mobilization and Community awareness.

42. Special Events, Health Days
World Health Day Walk at Sea View Karachi Sindh Pakistan

43. Special Events, Health Days
Health Expo at Expo Center Karachi Sindh Pakistan

44. World AIDS Day
World AIDS Day Walk’s Karachi Sindh Pakistan

45. World AIDS Day
Mega Event Cricket Match b/w1- Health department,2- Show Biz and3- Peoples Leaving with HIV
to show the Solidarity with PLHIV

46. Specific Groups of Peoples
Show Biz PLHIV

47. Mobile Information Resource Unit
• Mobile information resource centre is
proposed to be developed for the
community awareness. This will work
under BCC component and will be the
part of the Information resource Centre
located at Provincial Implementation unit
with digital library of 23000 on line
journals (attached with DUHS). It will
adopt innovative approaches like
Telefilms, short plays and puppet shows

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