What is Culture? How Culture is effected & What is the impact of effected culture on Modern World? What are the Dimensions that modifies/changes Culture? Problems that are caused by Culture? What is Dress Code in America?

1. ROLE OF CULTURAL
DIFFERENCES IN
CONTEMPORARY WORLD.
DRESS CODE IN AMERICA.
PRESENTED BY:
1. M. UMAR – 14-NTU-0199
2. M. HAMZA TAHIR – 14-NTU-0200
3. IQRASH HAIDER -14-NTU-0194
4. SHEROZ AKHTAR KHAN - 14-NTU-0196
5. SAAD SOHAIL – 14-NTU-0191
6. TAUSEEF ABBAS-14-NTU-0171

2. OUTLINE:
• What is Culture?
• How Culture is Effected? And it’s Impact on Modern World
• Dimensions Varying Culture & Their Effects
• Problems Caused By Cultural Differences
• Dress Code in America
• Conclusions
• Reference’s

3. WHAT IS CULTURE? ROLE OF CULTURE IN
PRODUCING DIFFERENCES IN MODERN WORLD.
• Culture: The lifestyle, background, traditions, habits, social Interaction, attitude of people towards
work, culture, religion etc. are all the characteristics that basically characterize a particular society
or a nation.
• How Culture is effected and what is it’s impact on Modern World?
These parameters of culture are responsible for the proper functioning and behavior of people in a
society or nation.
And these are the points that basically produces the diversity among people and in the society. E.g.:
i. In U.S making eye contact, while having a conversation is taken as a positive impression.
ii. Whereas, in Asian Countries making eye contact with elders, relatives & Parents is considered as
negative attitude and impression.
iii. In Asia, specifically in India & Pak giving/lending money with left hand is considered
superstitious or a misfortune. While in Western culture people simply don’t bother it.

4. CHARACTERISTICS THAT PRODUCES EFFECTS ON
SOCIETY/CULTURE:
• High Context Vs Low Context
• Individualism and Collectivism
• Past, Present & Future Orientation
• Quality of Time
• Power Distance

5. HIGH CONTEXT VS LOW CONTEXT:
• Low Context Culture:
i. Précised Conversation
ii. Message is Easy to pick and Understand
iii. Have Solid Meaning
iv. Less no words are used for information
v. Low Context Culture Include Anglos, Germans and other western cultures.
• Examples:
a. Business/Office meetings, conferences, seminars are kind of events where the
speaker/sender is bound to use very explicit, solid and technical words to share
his thoughts and ideas. It mostly occurs in Low Context Environment.
b. Japanese find western's to be offensively blunt.
c. Germans feels that French people provide no direction in explaining their
ideas/thoughts.

6. HIGH CONTEXT VS LOW CONTEXT:
• High Context Culture:
i. Bulk of Words are used.
ii. Unclear/ Improper meaning of the words.
iii. Unprecise information/ Long Talk
iv. Difficult for the listener to understand.
v. High Context Cultures include Japanese, Arabs and French.
• Examples:
a. Family can be an example of high context environment, in which the sender just
freely talks without the restriction of solid meaningful or technical/formal words.
b. Westerners find Japanese people to be secretive & devious.
c. Whereas, French feel that Germans insult their intelligence by explaining the
obvious.

7. INDIVIDUALISM AND COLLECTIVISM:
• Individualism:
i. Self Responsible/ Self Convicted
ii. Mentally Strong
iii. Takes Challenges Independently
iv. Self Made
v. Doesn't rely on external help
vi. Give more importance to their personal goals & Achievements
vii. Always mind their own business
viii. Visualize things
• Anglo(White People) Cultures are considered to be individualist.
 E.g. In Western Culture much privacy is provided to their children in their teenage.
 In Individualist culture majority of the people get separate or send their parents to foster home for caretaking.

8. INDIVIDUALISM AND COLLECTIVISM:
• Collectivism:
i. People are conservative
ii. Many people are dependent on each other in the society
iii. Rely on external Help
iv. Manage/Workout things in groups
v. Unable to Improvise
vi. People have a positive/supportive and helping attitude towards each other in the society
• Many of the Asian Cultures are collectivist.
 E.g. Not much freedom or privacy is provided to the children in teenage by their parents in Asia.
 In Asia people look after their parents when they get old and their responsibilities are dependent on
them.

9. PAST, PRESENT & FUTURE ORIENTATION:
• Past Oriented:
 Past Oriented people are bound to the standards & Activities that are set/developed by their elders
 They look at the past for guidance, hope, motivation, inspiration & direction
 People are very conservative, not willing to modify
 They taught their youth to learn from their elders and make them their role models
 They dwells on their past memories
 Past oriented cultures include Chinese, Spanish/ Latin American etc.
• Present Oriented:
 Not bound to their past memories
 Mostly people are flexible, they adapt/modify themselves according to the situation.
 They forget about the past, only worry about the moment in the present
 Present Oriented Cultures include British, Netherland, Turkey, Australia etc.

10. PAST, PRESENT & FUTURE ORIENTATION:
• Future Oriented Culture:
Future Oriented people are optimistic, visionary & organize things quickly &
effectively
They primarily focus on their present moment's to materialize the visions of future.
Future oriented cultures mostly include:
America, Japan, Brazil etc.

11. QUALITY OF TIME:
 Attitude for time differ from culture to culture.
• In Western Culture:
 Time is valuable
 Key to Success
 In countries like Japan, USA & British there is no relaxation for time. The meeting appointment is immediately
canceled/postponed if it is not held on schedule.
• Is Asian Culture:
 Time is not considered as resource
 For them time is infinite
 Being late for an appointment or a business meeting can be acceptable in Asia and Arabic Countries & the meetings are
continued without any issue.
 Unlike in Japan or America, it is not unusual for trains in India/Pakistan to be late for several hours or even a full day late
without creating any stress and turmoil.

12. POWER DISTANCE:
• Power Distance is another valuable point/character that produces diversity/ difference in the society/culture:
Following points are related to power distance that produces an impact of diversity in the society:
i. Dominancy
ii. Aggressiveness
iii. Strength/Power/Authority
iv. Designation/Rank
v. Status
vi. Inferiority Complexes
vii. Personality etc.
Are the quantities that different people possesses in different societies and these quantities produces a factor of
power/dominancy that discriminates people from each other. e.g.:
a. In western Culture, superiors and subordinates often interact socially as equals. Whereas , in Asian Culture the social
interaction is completely different between two different designated persons.
b. Double Standard is less in westerner culture as compared to Asian Cultures.

13. PROBLEMS CAUSED BY CULTURAL DIFFERENCES:
• A Canadian conducting business in Kuwait is surprised when his meeting with a
high-ranking official is not held in a closed office and is constantly interrupted. He
starts wondering if the official is as important as he had been led to believe, and he
starts to doubt how seriously his business is being taken
• A Japanese businessman wants to tell his Norwegian client that he is uninterested in
a particular sale. So he says "That will be very difficult." The Norwegian eagerly asks
how he can help. The Japanese is mystified. To him, saying that something is difficult
is a polite way of saying "No way in hell!”

14. DRESS CODE IN AMERICA
• Dress Code: What you are allowed and not allowed to wear.
E.g.
 In some jobs there is a certain uniform you are required to wear.
 Black suit for waiter or waitress.
 In private schools there is specific uniform for the students.
In America People wear different cloths are wear on different occasions:
• Formal Occasions:
• In business, meetings, ceremonies & formal parties the usual dress code is:
• A full suit by a dress shirt and tie
• Wear white shirts with French cuffs, along with silk ties, cufflinks and handkerchiefs.
• Casual Occasions:
• In Casual Parties, school, colleges & for outdoor:
• Washed denims, Shorts, Trousers, T-shirts, Causal Shirts, running shoes, tennis socks, Khakis, and open toed footwear etc.
• Night Wear:
• Blanket sleeper, nightgown , nightshirt, nightcap & pajamas etc.

15. CONCLUSIONS
• Cultural differences can produce both positive and negative impact on society, but it
depends upon the people living in a society is that how they approach different
cultures. Every culture has its own religions, language, traditions, rituals, ethnicity
etc. But living in a multicultural society, we should try to modify/adapt ourselves to
the framework of different cultures present in the society. Because a society/country
having people of different cultures are basically responsible for managing,
organizing, streaming, coordinating business, meetings & International
Organizations etc. they should had to build mutual understanding & coherence
among each other, and try to resolve the cultural communicational barrier between
them.

16. REFERENCE’S
• https://www.bows-n-ties.com/mens-fashion-tips/mens-business-dress-codes-in-
the-us/
• https://www.gwu.edu/~umpleby/recent_papers/2003_cross_cultural_differences_m
anagin_international_projects_anbari_khilkhanova_romanova_umpleby.htm
• https://answers.yahoo.com/question/index?qid=20080111215740AAM4wRJ
• http://www.huffingtonpost.com/2013/09/14/weird-cultural-
differences_n_3875360.html
• http://jml2012.indexcopernicus.com/fulltxt.php?ICID=935280