2. 1993
Creation of
TAM Fidelidade
2009
Spin-off from
TAM Fidelidade
Feb/2010
Multiplus’ IPO
Oct/2011
Multiplus
presents its
new brand
Dec/2011
Multiplus
becomes one of
TOP 100 most
liquid stocks
in Bovespa
Abr/2012
Multiplus
reaches 10 mn
members
May/2013
launched the
new campaign
on several
media vehicles
Jun/2013
Non-air
redemptions
reached 8%
for the
first time in a
quarter
Oct/2013
Improved
corporate
governance
structure
Mar/2014
Multiplus
mobile
app for
IOS and
Android
Sep/2014
Multiplus
launches
"Points +
Money“ and
Multiplus
Challenge
(gamification)
Mar/2015
Multiplus
reaches a
record
Net
Income
Jun/2015
Multiplus starts
operating in the
innovative
segment of
insurance
consultancies
Nov/2015
Multiplus and
TAM
integrate
programs,
unifying
passwords
1
3. # of months
~100
24
3
2
Points selling Redemption
Spread1
CASH IN CASH OUT
Float
Breakage
1 Spread
3 Breakage
2 Float
Unit revenue minus unit cost
Points expired: No cost
Revenue on interest
2
4. Early stages - Brazilian loyalty industry has very
low penetration and presents solid growth drivers
4
5. 53.9%
25.3% 24.2%
20.9% 20.5%
14.4%
7.3% 6.3% 6.1% 4.8%
2.4%
Penetration of loyalty programs in total population (%)
Sources: loyalty programs websites and each country statistic data bureau
High growth potential
Average (ex-Multiplus): 18%
5
6. Credit card usage
Expected on average double digitgrowth for
next 3 years
Only 35%of customers understands that they have
enrolled in a bank loyalty program
Air transportation
Latin America is the second fastest growing
region in RPK
Average trips per capita is only 0.5 in Brazil vs
more than 3.0 in mature markets
Consumption
Possible high single digit growth for next 3 years
Loyalty culture still in the early stages
Wealth distribution
A/B classes expected to reach 15% in 2014 (vs 7% in
2003)
Multiplus network focus on A, B and C+
6
10. Note: 3Q15
18%
13%
69%
TAM
Retail, industry and services
Banks
10 to 15%
20 to 25%
Points
redeemed
Points
sold
Increased retail share
will help to sustain
margins and improve
members
engagement
Non-air redemptions
growth supports unit
cost control and
member experience
improvement
87%
13%
Air tickets Others
Current
Current
Long term target
Long term target
10
13. We already have a strong partnership network,
highlighting LATAM Airlines and all local banks
14. 15 years agreement
automatically renewable for additional 5-year periods
Exclusive relationship
Points per seat vary according to flight fare with 100% availability,
improving Multiplus competitive advantage
up to 360 days
before flight date
fee exemptions, lowered points requirement, complimentary upgrades and up to
100% bonus points
High recognition
to premium clients
High flexibility
Superior frequent flyer
program
lower earn-to-burn ratios
redemptions via TAM, LAN and their airline partners
Wide redemption
window
14
15. • VARIATION OF COST OF REDEMPTIONS ACCORDING TO THE CHARACTERISTICS OF FLIGHT → “win-win”
Type of flight: Targeting flights in strong, medium and weak
Flight Distance: Targeting flights per distance and region
Flight Season: Targeting flights in low and high season in each region
15
20. Member`s
experience
Value for partner
Business
sustainability
Offer intuitive experience , segmented and personalized, facilitating the relationship and
interaction with our brand.
Encourage the use of the network, with greater assertiveness, boosting the accrual and
redemption of points.
Provide intelligence for our business partners and greater exposure of its brands, products and
services .
Sm
art
Value for
partners
Business
sustainability
20
21. More than 80% of the
costumers prefer to shop in
Loyalty Programs
Source: Research made by Technology Advice, in EUA
82.4%
17.6%
Don’t consider
relevant
Proven higher conversion rate by
offering Multiplus points
21
22. bonus points per each new credit card activated1 Activation
bonus points according to the volume of points transferred
segmented offers to engage an specific member group
2 Spending
3 Targeting
Targeted
redemption offers
22
23. Solid strategy - Our business sustainability is
based on network diversification, member
engagement and value delivery to partners
24.
25. (R$ thousand)
Income Statement 3Q15 2Q15 Var % 3Q14 Var % 9M15 9M14 Var %
Gross revenue 649,145 617,811 5.1% 534,993 21.3% 1,855,944 1,482,154 25.2%
Sale of points 544,377 515,086 5.7% 454,800 19.7% 1,552,081 1,265,519 22.6%
TAM Airlines 41,695 38,711 7.7% 38,477 8.4% 119,065 109,090 9.1%
Banks, Retail, Industry and
Services
502,682 476,374 5.5% 416,323 20.7% 1,433,016 1,156,429 23.9%
Breakage 105,085 103,019 2.0% 81,594 28.8% 304,847 232,087 31.4%
Hedge (318) (293) 8.5% (1,735) -81.7% (984) (15,786) -93.8%
Other revenues - - - 334 -100.0% - 334 -100.0%
Taxes on sales (64,646) (57,220) 13.0% (49,740) 30.0% (176,488) (138,823) 27.1%
Net Revenue 584,499 560,591 4.3% 485,252 20.5% 1,679,456 1,343,331 25.0%
Cost of the points redeemed (409,212) (389,919) 4.9% (340,800) 20.1% (1,177,394) (943,442) 24.8%
Air tickets (362,579) (350,985) 3.3% (303,954) 19.3% (1,058,432) (859,029) 23.2%
Other products / services (46,633) (38,934) 19.8% (36,846) 26.6% (118,963) (84,414) 40.9%
Equity Share on Results from
Investments
- - - (1,703) -100.0% - (5,171) -100.0%
Gross Profit 175,286 170,672 2.7% 142,749 22.8% 502,061 394,718 27.2%
Gross Margin 30.0% 30.4% -0.5p.p. 29.4% 0.6p.p. 29.9% 29.4% 0.5p.p.
25