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Yelp 201: Advanced Session on Yelp for Business Owners by Morgan Remmers

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Yelp 201: Advanced Session on Yelp for Business Owners by Morgan Remmers

  1. 1. ADVANCED SESSION ON YELP FOR BUSINESS OWNERS. YELP 201
  2. 2. 01 Understanding the value of Yelp for business owners. 02 Closing the loop: New products for business owners. 03 Deep dive into Yelp for Business Owners. 04 Tips to keep on top of it all. AGENDA
  3. 3. UNDERSTANDING THE VALUE OF YELP FOR BUSINESS OWNERS
  4. 4. 79 Million monthly unique visitors 90 Million Reviews (as of Q3, 2015) Yelp’s Mission: To connect people with great local businesses. 89M 56% Yelp content (reviews and photos) 71%
  5. 5. … According to a 2014 Nielsen study…
  6. 6. … In a Nielsen study, we found that…
  7. 7. … and that…
  8. 8. CLOSING THE LOOP: NEW PRODUCTS FOR BIZ OWNERS
  9. 9. Start Here: Desktop: www.biz.yelp.com Mobile: www.biz.yelp.com/support/mobile
  10. 10. Message the Business
  11. 11. Review Sharing
  12. 12. Yelp's API allows partners to display Yelp reviews, photos, deals and more in their sites or mobile apps. Interested in pushing Yelp content to your business’s website? yelp.com/developers to get started. Yelp API *Only $50/month for Yelp Advertisers!
  13. 13. DEEP DIVE INTO YELP FOR BUSINESS OWNERS
  14. 14. About This Business About this Business Checklist:  Categories (up to 3)  Hours  Map Marker  Specialties (1,500 characters)  History (1,000 characters)  Meet the Owner (1,000 characters)  Business Recommendations
  15. 15. … Did You Know… 200%MORE USER VIEWS THAN BUSINESSES WITH THE SAME NUMBER OF REVIEWS AND NO PHOTOS? BUSINESSES WHO HAVE 1-5 REVIEWS AND 10 PHOTOS GET
  16. 16. … ADD PHOTOS! Technical details: • Minimum recommended size: 1000x1000 • Maximum allowed size: 10,000x10,000 • File formats allowed: JPG, PNG, GIF Quick tips:  No Logos!  Yes to Captions!  Upload Quality Photos!  Add Variety!
  17. 17. Check-in Offers Entice Your Mobile Audience
  18. 18. Check-in Offers Entice Your Mobile Audience
  19. 19. TIPS TO KEEP ON TOP OF IT ALL…
  20. 20. Respond to Yelpers on the go? There’s an app for that.
  21. 21. Opt-In for Email Notifications
  22. 22. BONUS
  23. 23. 5 WAYS TO USE YELP REVIEWS TO GROW YOUR BUSINESS
  24. 24. YOU CAN SHARE REVIEWS ACROSS YOUR SOCIAL NETWORKS AS WELL AS THROUGH EMAIL. WHAT 1. Facebook, Twitter & Email
  25. 25. 12 OW 3
  26. 26. • QUICK • CASTS A WIDE NET • LINKS TO YELP H
  27. 27. YOU CAN USE YELPER GENERATED CONTENT TO HELP TELL YOUR STORY. WHAT 2. Websites & Newsletters
  28. 28. OW
  29. 29. H• HAT TIP TO YELPERS • MORE AUTHENTIC • LINKS TO YELP
  30. 30. YOU CAN PRINT REVIEWS TO POST AND SHARE WITH CUSTOMERS. WHA 3. Print & Post For Customers
  31. 31. OW 12
  32. 32. HY• MAKES GREAT DECOR • INSPIRES NEW REVIEWS • TELLS A CURATED STORY
  33. 33. YOU CAN PRINT REVIEWS TO SHARE WITH STAFF. HAT 4. Print & Share With Staff
  34. 34. OW
  35. 35. H• A WAY TO REWARD STAFF • WIN HEARTS & MINDS
  36. 36. YOU CAN PRINT REVIEW SNIPPETS ON BUSINESS CARDS, POSTCARDS & POSTERS. HAT 5. Marketing Collateral
  37. 37. OW 1 23
  38. 38. H• SOCIAL TOP OF MIND • INSTILLS CONFIDENCE • DRAWS PEOPLE TO YELP
  39. 39. 01CONSUMERS ARE TURNING TO YELP TO MAKE BUYING DECISIONS. 02TAKE ADVANTAGE OF THE NEW PRODUCTS FOR BUSINESS OWNERS TODAY SO YOU CAN CLOSE THE LOOP WITH MORE CUSTOMERS TOMORROW. 03ADD GREAT PHOTOS (AT LEAST 10), HELPFUL BUSINESS INFORMATION AND SET-UP A CHECK-IN OFFER TO ENTICE YELP’S MOST ENGAGED AUDIENCE. TAKEAWAYS 04DOWNLOAD YELP’S MOBILE APP FOR BUSINESS OWNERS AND OPT-IN FOR MOBILE PUSH NOTIFICATIONS TO KEEP THINGS MANAGEABLE WHEN ON-THE-GO.
  40. 40. Additional Help & Resources for Business Owners YELP’S MOBILE APP FOR BIZ OWNERS biz.yelp.com/support/mobile BUSINESS SUPPORT CENTER yelp.com/support BUSINESS OWNER LOG–IN biz.yelp.com YELP LOGOS AND STICKERS yelp.com/brand
  41. 41. We know just the place.

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