8. 8multifamily-social-media.com
Tell a story your audience wants to hear
Help and answer,
inspire and create,
discover and share,
evoke emotion.
Know your communities
and understand what will
resonate with your
potential residents.
Apply the “80-20 Rule.”
11. 11multifamily-social-media.com
A blog is a commitment
You don’t want to be
a media company
You want to
showcase your
excellence
…and be top of mind
in the industry, or
with residents and
potential residents
13. 13multifamily-social-media.com
A Zillow COPE story: #HOMEis
A great concept can support multiple channels.
(And it can be a simple concept. What’s more simple than
inviting people to talk about what home means to them?)