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Joel Comm - The Live Video Revolution

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Joel Comm - The Live Video Revolution

  1. 1. The Live Video Revolution: How the Multi-Family Market Can Build Relationships and Get More Business with Live Video Joel Comm @joelcomm
  2. 2. Online Since 1980 About Joel
  3. 3. About Joel • Author of 13 Books • Creator of Yahoo! Games • #1 iPhone App Developer • Reality Show Producer • Social Influencer • Live Video Marketing Expert
  4. 4. Social Media Influencer • Twitter - 825,000 followers • Facebook - 55,000 followers • Instagram - 6400 followers • Google Plus - 33,000 followers • Snapchat - 8000 followers • LinkedIn - 22,000 connections • Periscope - 20,000 followers
  5. 5. The Next Big Thing… ▸1995 – Website ▸1997 – Online Gaming ▸1999 - Ecommerce ▸2004 – Site Monetization ▸2007 – Social Media ▸2008 - iPhone Applications ▸2009 - Mobile Marketing ▸2017 ... ?
  6. 6. The Live Video Revolution Has Arrived!
  7. 7. Today We Will… • Explore Options for Live Video • Reveal the Formula for Success • Share Ideas for Real-Life Applicatio
  8. 8. Going Live circa 2008
  9. 9. Mobile Use Bandwidth Apps Key Elements for Live Video
  10. 10. Mobile Adoption Increased Bandwidth Easy-to-Use Apps The Perfect Storm 2015
  11. 11. March 2015 - Periscope
  12. 12. • Owned by Twitter • Simple interface • Ideal for on-the-go and spontaneous broadcasts • Man-on-the-street or ask-me-anything feel • No production tools Periscope
  13. 13. Plays in Twitter Stream
  14. 14. Periscope will become Twitter Live
  15. 15. 2015 - Facebook Live
  16. 16. Facebook Live has arrived for… • Personal Pages • Business Pages • Groups • Events
  17. 17. Going live is easy…
  18. 18. Enter subject and GO!
  19. 19. Why Facebook Live? • Over 1.8 Billion People on Facebook • Instant Global Audience • Zuckerberg is ALL-IN on Live Video • $2 Billion to Oculus for Virtual Reality • 360 Live Video Coming Soon • Ongoing Development of New Tools
  20. 20. 2016 - Instagram Live
  21. 21. Old School
  22. 22. New School!
  23. 23. Be Real & Authentic to Connect with Friends, Customers and Propsects
  24. 24. Establishing Trust • Like me • Know me • Trust me • Pay me
  25. 25. Zig Ziglar People don’t care how much you know until they know how much you care
  26. 26. The Formula for Social Media Real Content + Engagement = Relationship
  27. 27. 360 Live!
  28. 28. So Much Opportunity!
  29. 29. Storytelling is the Cornerstone of Live Video • Educational / Informative • Inspirational / Motivational • Entertaining / Fun • Experiential • Where you are • Who you are with • What you are doing
  30. 30. • Show an Empty Apartment • Showcase Furnished Apartment • Meet the Staff • Explore the Neighborhood • Show Building in Progress • Show New Features / Amenities • Tour the Fitness Center or Pool • Broadcast an Event • Conduct an Interview Ideas for Live Video
  31. 31. • Walk Through Leasing Process • Offer Time-Sensitive Specials • Do Question & Answer • Run a Contest • Provide Packing & Moving Tips • Meet the Tenants • Motivate or Inspire • Be Spontaneous! Ideas for Live Video
  32. 32. Are Your Gears Spinning? Ideas for Live Video Q & A
  33. 33. @joelcom m

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