2. 2multifamily-social-media.com
Afif Khoury, Esq. CEO of SOCi
Who I Am Not?
• Social
• Personal
• Emotional
• Digital Marketing Expert
• Social Media Expert
• Yet… I’ve helped 16,000+
achieve Social Media
success
8. 8multifamily-social-media.com
Communication Was About To Change
Forever…
What is
Communication?
Humans communicate by thinking
of the information they wish to
share,
encoding it, and
transferring it to a receiver whom
they had access to
21. 21multifamily-social-media.com
#1
IN LOCAL REVIEWS
Facebook Reviews on Fire
4X more in certain categories. Reviews
appear even on unclaimed pages.
#2
MOBILE SEARCH ENGINE
Facebook Search Engine
1 of 4 mobile searches for a local business is on
Facebook. Ranking is based on your LOCAL
engagement.
… users that are extremely active
27. 27multifamily-social-media.com
Be Found - Optimize for Search
• Match your NAP to your
website
Signal search engines
• Select a relevant category
“Apartment & Condo Building”
• Incorporate keywords &
phrases
City/Neighborhood
Amenities
Pet Friendly
• Have a recognizable photo
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Be Relevant – To Your Audience
• Personify your property
Luxury
Family
Health
• Align with business objectives
Community Building
New Resident
• Leverage data – It’s your friend!
Time of Day
Type of Post
• Videos – Native is superior
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Be Proactive - Increase Your Reach with Ads
• Local awareness ads
Targets based on current location
• Lead generation ads
Drives traffic to landing page
Pay per sign up
• Clicks to website ads
Pay per click
• Brand awareness ads
Pay for reach
• Offer claims ads
Tabs to collect info
• Boosted posts
30. 30multifamily-social-media.com
Be Responsive - Establish a Strategy
• Know when a review
happens
Leverage Tech
• Track your response times
Respond within 24 hrs
• Respond to Everything
Positive or Negative
• Take it offline ASAP
Don’t get into a battle
• Dedicate time to it
31. 31multifamily-social-media.com
Be Humble - Get Help!
• Facebook Help Center
• Blogs
Facebook
Mari Smith
SocialMediaExaminer
• Podcasts
AskGaryVee
Social Media Social
Hour
Social Pros Podcast
• Strategic partnership
This is Transformative Technology – Don’t Do It Alone
“The way we communicate is different. Lets talk about new age stuff”
“people are looking at social media in a new light”
People are looking for a holistic approach to being able to manage all of their properties in one place. They are looking to centralize it.
“The way we communicate is different. Lets talk about new age stuff”
“people are looking at social media in a new light”
People are looking for a holistic approach to being able to manage all of their properties in one place. They are looking to centralize it.
Leverage tech with facebook
Facebook was built for college students and people communicated a way to connect in your own college. there were barriers and to grow the market place they slowly removed those barriers. This allowed them to grow and expand into these other aspects
Facebook surpassing reviews, #2 in local search, seamlessly integrate the personal experience with business, with that integration it allows us to play in this landscape, and updates with their algorithm, there are apps and its very user friendly and (it was like this but now its like this, you were managing one page but now you have )
Nearby places
** Have people pull out phone and search for…
Conversations are happening and people are going local
Facebook dedicating themselves to Search
“1.18 billion daily active users on average for September 2016” – Facebook
Source: http://newsroom.fb.com/company-info/
Make these specific and break out each specific slides
If you prefer to verify your Page with a business document, follow the steps above and click Verify this Page with documents instead at the bottom left of the window that appears, then upload a picture of an official document showing your business's name and address.
Make these specific and break out each specific slides
Make these specific and break out each specific slides
Make these specific and break out each specific slides