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Afif Khoury - Facebook Then and Now

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Afif Khoury - Facebook Then and Now

  1. 1. 1multifamily-social-media.com Facebook Then & Now AFIF KHOURY CEO @AFIFKHOURY
  2. 2. 2multifamily-social-media.com Afif Khoury, Esq. CEO of SOCi Who I Am Not? • Social • Personal • Emotional • Digital Marketing Expert • Social Media Expert • Yet… I’ve helped 16,000+ achieve Social Media success
  3. 3. 3multifamily-social-media.com
  4. 4. 4multifamily-social-media.com Facebook in 2004
  5. 5. 5multifamily-social-media.com Technology in 2004…
  6. 6. 6multifamily-social-media.com Technology in 2004…
  7. 7. 7multifamily-social-media.com Technology in 2004…
  8. 8. 8multifamily-social-media.com Communication Was About To Change Forever… What is Communication? Humans communicate by thinking of the information they wish to share, encoding it, and transferring it to a receiver whom they had access to
  9. 9. 9multifamily-social-media.com 500,000 years ago we learned speech…
  10. 10. 10multifamily-social-media.com 30,000 years ago we developed symbols…
  11. 11. 11multifamily-social-media.com 2,000 BC – we developed an alphabet…
  12. 12. 12multifamily-social-media.com We created means to save time…
  13. 13. 13multifamily-social-media.com We abandoned physical for digital
  14. 14. 14multifamily-social-media.com Laptops, Tablets, Cellphones, Watches etc..
  15. 15. 15multifamily-social-media.com But Communication Remained Restricted… We required a direct connection with the person in order to communicate. Mailing Address Beeper Number Email Address Phone Number
  16. 16. 16multifamily-social-media.com That all changed with social media … Communication Without Restriction… Communication Without Restriction
  17. 17. 17multifamily-social-media.com Social Media Lets Us Reach ANYONE.
  18. 18. 18multifamily-social-media.com Social Media Lets Us Reach ANYONE… ANYWHERE
  19. 19. 19multifamily-social-media.com Facebook WAS built for college students.
  20. 20. 20multifamily-social-media.com
  21. 21. 21multifamily-social-media.com #1 IN LOCAL REVIEWS Facebook Reviews on Fire 4X more in certain categories. Reviews appear even on unclaimed pages. #2 MOBILE SEARCH ENGINE Facebook Search Engine 1 of 4 mobile searches for a local business is on Facebook. Ranking is based on your LOCAL engagement. … users that are extremely active
  22. 22. 22multifamily-social-media.com They’re searching for places to eat, buy.. and LIVE!
  23. 23. 23multifamily-social-media.com YOUR BRAND They’re telling others about places to eat, buy.. and LIVE!
  24. 24. 24multifamily-social-media.com Facebook’s New Local Business Site
  25. 25. 25multifamily-social-media.com 1 Billion+ Future residents are online searching for and engaging with businesses on social media everyday
  26. 26. 26multifamily-social-media.com What should you be doing..
  27. 27. 27multifamily-social-media.com Be Found - Optimize for Search • Match your NAP to your website  Signal search engines • Select a relevant category  “Apartment & Condo Building” • Incorporate keywords & phrases  City/Neighborhood  Amenities  Pet Friendly • Have a recognizable photo
  28. 28. 28multifamily-social-media.com Be Relevant – To Your Audience • Personify your property  Luxury  Family  Health • Align with business objectives  Community Building  New Resident • Leverage data – It’s your friend!  Time of Day  Type of Post • Videos – Native is superior
  29. 29. 29multifamily-social-media.com Be Proactive - Increase Your Reach with Ads • Local awareness ads  Targets based on current location • Lead generation ads  Drives traffic to landing page  Pay per sign up • Clicks to website ads  Pay per click • Brand awareness ads  Pay for reach • Offer claims ads  Tabs to collect info • Boosted posts
  30. 30. 30multifamily-social-media.com Be Responsive - Establish a Strategy • Know when a review happens  Leverage Tech • Track your response times  Respond within 24 hrs • Respond to Everything  Positive or Negative • Take it offline ASAP  Don’t get into a battle • Dedicate time to it
  31. 31. 31multifamily-social-media.com Be Humble - Get Help! • Facebook Help Center • Blogs  Facebook  Mari Smith  SocialMediaExaminer • Podcasts  AskGaryVee  Social Media Social Hour  Social Pros Podcast • Strategic partnership This is Transformative Technology – Don’t Do It Alone
  32. 32. 32multifamily-social-media.com Thank You AFIF KHOURY CEO AFIF@MEETSOCI.COM WWW.MEETSOCI.COM

Hinweis der Redaktion

  • Afif Intro
  • Heres what things looked like back then in 2004
  • 2004 technology
  • 2004 technology
  • 2004 technology
  • “The way we communicate is different. Lets talk about new age stuff”
    “people are looking at social media in a new light”
    People are looking for a holistic approach to being able to manage all of their properties in one place. They are looking to centralize it.
  • “The way we communicate is different. Lets talk about new age stuff”
    “people are looking at social media in a new light”
    People are looking for a holistic approach to being able to manage all of their properties in one place. They are looking to centralize it.
  • Leverage tech with facebook
    Facebook was built for college students and people communicated a way to connect in your own college. there were barriers and to grow the market place they slowly removed those barriers. This allowed them to grow and expand into these other aspects
  • Facebook surpassing reviews, #2 in local search, seamlessly integrate the personal experience with business, with that integration it allows us to play in this landscape, and updates with their algorithm, there are apps and its very user friendly and (it was like this but now its like this, you were managing one page but now you have )
  • Nearby places
    ** Have people pull out phone and search for…
  • Conversations are happening and people are going local
  • Facebook dedicating themselves to Search
  • “1.18 billion daily active users on average for September 2016” – Facebook
    Source: http://newsroom.fb.com/company-info/
  • Make these specific and break out each specific slides
  • If you prefer to verify your Page with a business document, follow the steps above and click Verify this Page with documents instead at the bottom left of the window that appears, then upload a picture of an official document showing your business's name and address.
  • Make these specific and break out each specific slides
  • Make these specific and break out each specific slides
  • Make these specific and break out each specific slides

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