Yelp and FranchiseesMay 17, 2012               +                       1
With You Today                 Mitch Donaberger                 Social Influence Strategist                    Mullen - Pi...
Importance of Yelp  • Yelp is a purchase-minded social network.  • Mostly mobile  • Important in outer markets  • Word of ...
Consumers Use Yelp To: • Discover food in an unfamiliar area • Find a certain kind of food • Learn about store hours and l...
Yelp Reviews • Yelp reviews:    –   Tell a story    –   Weigh heavy on decision making    –   Are detailed    –   Reflect ...
66
A store’s Yelppresence canmake or break   a sale.                 77
What Can Be Done • Yelp has tools for reputation management   –   Ability to respond to reviews   –   Photos / Video   –  ...
Franchise Solution • Yelp is more influential in outer markets • Saladworks has entered a partnership with   Yelp. • 10 ou...
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Saladworks - Yelp & Franchisees

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How Saladworks is utilizing Yelp to benefit franchisees.

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Saladworks - Yelp & Franchisees

  1. 1. Yelp and FranchiseesMay 17, 2012 + 1
  2. 2. With You Today Mitch Donaberger Social Influence Strategist Mullen - Pittsburgh (You probably met me at the convention) 2 2
  3. 3. Importance of Yelp • Yelp is a purchase-minded social network. • Mostly mobile • Important in outer markets • Word of Mouth / Viral Reach • Herding cats • 41 million monthly visitors. 33
  4. 4. Consumers Use Yelp To: • Discover food in an unfamiliar area • Find a certain kind of food • Learn about store hours and locations without fiddling with websites 4 4
  5. 5. Yelp Reviews • Yelp reviews: – Tell a story – Weigh heavy on decision making – Are detailed – Reflect an immediate attitude – Are reactionary – Can be reversed 5 5
  6. 6. 66
  7. 7. A store’s Yelppresence canmake or break a sale. 77
  8. 8. What Can Be Done • Yelp has tools for reputation management – Ability to respond to reviews – Photos / Video – Discover traffic sources – Detail store location – Issue updates – Connect with local bloggers / heavy yelpers 8 8
  9. 9. Franchise Solution • Yelp is more influential in outer markets • Saladworks has entered a partnership with Yelp. • 10 outlying market stores • Beta test 9 9

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