Rural Marketing

The Rural Indian Customer Presented to-: Prof . Arpita Shriwastava Presented by-: Mukesh Kumar Pandey (B-08-24)

Rural India ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],02/10/10 Mukesh pandey,GSBA

FACTS ABOUT RURAL CUSTOMER ,[object Object],[object Object],[object Object],[object Object],[object Object]

Distribution of Households by Occupation in Rural India Source: National Sample Survey Organisation, 2005 ( Nos. per thousand households) Occupation July 2000–June 2001 January–June 2004 Self-employed in non-agriculture 145 144 Agricultural labor 267 274 Other labor 110 89 Self-employed in agriculture 368 356 Others 110 89

Distribution of Households by Annual Income

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Segmentation of rural customer by ICICI Bank ,[object Object],[object Object],[object Object],[object Object],02/10/10 Mukesh pandey,GSBA

Continue…. ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],02/10/10 Mukesh pandey,GSBA

The Eight Myths ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],02/10/10 Mukesh pandey,GSBA

Poor Infrastructure Prevents Quality Product Delivery ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],02/10/10 Mukesh pandey,GSBA

Addressing Market Requires Reaching All Villages ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],02/10/10 Mukesh pandey,GSBA

Franchising in the Only Option ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],02/10/10 Mukesh pandey,GSBA

Rural customer unwilling to pay for premium services ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],02/10/10 Mukesh pandey,GSBA

Rural Customers are Demanding ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],02/10/10 Mukesh pandey,GSBA

They will buy – awareness is all that is required ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],02/10/10 Mukesh pandey,GSBA

Packaging in small size is the only customization required ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],02/10/10 Mukesh pandey,GSBA

Business Opportunities are Limited ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],02/10/10 Mukesh pandey,GSBA

Facts for modern rural Indian customer ,[object Object],[object Object],[object Object],[object Object],02/10/10 Mukesh pandey,GSBA

Continued….. ,[object Object],02/10/10 Mukesh pandey,GSBA Sector wise contribution(FMCG)

Source ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],02/10/10 Mukesh pandey,GSBA

Thank You ,[object Object],[object Object],02/10/10 Mukesh pandey,GSBA

Rural Marketing

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