Email Marketing_M.Mujeeb Riaz .pdf
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Email marketing is a powerful marketing channel, a form of direct marketing as well as digital marketing, that uses email to promote your business’s products or services. It can help make your customers aware of your latest items or offers by integrating it into your marketing automation efforts. It can also play a pivotal role in your marketing strategy with lead generation, brand awareness, building relationships or keeping customers engaged between purchases through different types of marketing emails. In this presentation, you will be able to know about the following areas : what is email marketing? Types of Email Marketing Tools for email marketing how to write an effective email?
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Email Marketing_M.Mujeeb Riaz .pdf
- 2. Emails The Nature Universal Personal Direct Simple
- 3. Email Marketing • A direct marketing channel that lets businesses share new products, sales, and updates with customers on their contact list. • Its high ROI makes it crucial to most businesses’ overall inbound strategy.
- 5. Email Marketing Advantages • Reach a global audience. • Easy to share. ... • Easy to measure. ... • Easy to get started. ... • Drive revenue. ... • Deliver targeted messages. ... • Reach an already engaged audience. ... • Low costs. One of the most obvious advantages of email marketing is its lower cost compared to mainstream marketing channels. ...
- 6. • Reach a global audience. • Easy to share. ... • Easy to measure. ... • Easy to get started. ... • Drive revenue. ... • Deliver targeted messages. ... • Reach an already engaged audience. ... • Low costs. One of the most obvious advantages of email marketing is its lower cost compared to mainstream marketing channels. ...
- 7. Reasons to do email marketing
- 8. Effectiveness of Email Marketing • According to a survey by Smart Insights, email is more effective than all other digital marketing channels, including social media marketing and SEO.
- 10. • In addition, more people use email compared to any other digital channel. As of 2019, there were 3.9 billion email users, with the number set to reach 4.3 billion by 2023. This means that with email, you can potentially reach almost half of the world’s population.
- 11. Email Marketing Types Promotional Informational Re-engagement Acknowledgment Surveys
- 13. Top 10 Email Marketing Tips
- 14. Spam Emails • Illegitimate address of the sender • High rate of messages sent in a period • Explicit or illegal content • Phishing • Asks for money in advance • Use of scare tactics • Useless or erroneous information • Enormous number of recipients • Defamation ads in competitions
- 15. Email Marketing Key Components Email Platform Mailing List Objectives Content Testing Analytics
- 17. Hubspot.com • CRM platform with segmentation capabilities • Good standing with Internet Service Providers • A positive reputation as an email service provider (ESP) • Easy-to-build forms, landing pages, and CTAs • Automation • Simple ways to comply with email regulations • Ability to split test your emails • Built-in analytics
- 18. Mailchimp
- 19. • Mailchimp is an all-in-one marketing platform that helps you manage and talk to your clients, customers, and other interested parties. Our approach to marketing focuses on healthy contact management practices, beautifully designed campaigns, and powerful data analysis.
- 21. Email Design Template • Pre-defined email layout, that may already include content like images or text • The email builder is a drag- and-drop content editor built into the campaign creation process • Ensures Efficiency & Consistency
- 22. Email Marketing – Content Tips • Ask yourself, “What does my audience need from me? How can I help?” • Imagine you’re writing to one person. • Show your brand personality. • Tell a story. • Write to instill curiosity, starting with the email subject line — more on that below. • Use a conversational tone and write the way you speak. • Break up the copy with short paragraphs and use bullet points where possible. • Use the name of a real person for the email signature instead of a faceless brand logo.
- 23. Thanks