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Marketing Ethics

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Marketing Ethics

  1. 1. 3 Muhammad Eissa
  2. 2. Marketing Ethics
  3. 3. Agenda • • • • • • Ethics Marketing Marketing Ethics Why Marketing Mix Ethical issues in marketing mix
  4. 4. Ethics Is the art and science of determining good and bad or right or wrong moral behavior.
  5. 5. Marketing • Is the process of communicating the value of a product or service to customers, for the purpose of selling the product or service.
  6. 6. Marketing Ethics • is the area of applied ethics which deals with the moral principles behind the operation and regulation of marketing.
  7. 7. why • When an organization behaves ethically, customers develop more positive attitudes about the firm, its products, and its services.
  8. 8. why • To create values or trust with the company.
  9. 9. why • To build good image about the organization in the minds of costumer, employee, companies and the society .
  10. 10. Marketing Mix
  11. 11. Product Consumer safety Product liability and reliability Designing for special needs
  12. 12. Price Bid rigging Predatory pricing Price fixing
  13. 13. Place • Performance pressure exist that may lead to ethical dilemmas.
  14. 14. Place • Many vendors sell products that have crossed expiry date is unethical.
  15. 15. Place • Promising shipment when knowing delivery is not possible by the promised date.
  16. 16. Place • Most drug stores would give too many drugs without perception from a qualified doctor.
  17. 17. Place • Products are moved in unsafe vehicles.
  18. 18. Promotion Promote unhealthy products. Deceptive advertising. Subliminal advertising.
  19. 19. recap • • • • • • Ethics Marketing Marketing Ethics Why Marketing Mix Ethical issues in marketing mix
  20. 20. Thank You