Presentation to Indianapolis Social Media Lunch on the history of infographics at HCC Medical Insurance Services (http://www.hccmis.com) and how you to properly create/promote infographics for your online marketing campaigns. You can watch the corresponding video/audio at: http://vimeo.com/33409043

1. THE POWER OF
INFOGRAPHICS
@MuhammadInc @HCCMIS

2. @MuhammadInc @hccmis

3. PROBLEM!
People don't like insurance or doctors

4. @MuhammadInc @hccmis

5. @MuhammadInc @hccmis

6. @MuhammadInc @hccmis

7. WORLDWIDE COVERAGE
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8. BRAND AWARENESS
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9. INCREASED TRAFFIC
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10. MULTI-CHANNEL ECOSYSTEM
Blog Facebook
Twitter Video Other
Increased Website Traffic
$$$

11. VS.
@MuhammadInc @hccmis

12. Infographic
30,000,000
25M
22,625,000
15,250,000
1.3M
7,875,000
500,000
Dec Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov
SEARCH RESULTS INDEXED
@MuhammadInc @hccmis

13. Infographic
201,OOO
GLOBAL SEARCHES PER MONTH
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14. Prepare
Release Create
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15. Prepare CONNECT CONTENT
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16. CONNECT CONTENT
Your
Online
Perfect
Topics Trends
Prepare
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17. Prepare
KNOW AUDIENCE
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18. KNOW AUDIENCE
Prepare
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20. Prepare
RESEARCH TOPIC
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21. RESEARCH TOPIC
Prepare
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22. Prepare
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23. Prepare
Release Create
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24. Create
STORY IN ACTS
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25. STORY IN ACTS
Act Three
Act One
Act Two
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26. STORY IN ACTS
Act One
Act Two
Act Three
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27. Create
INVEST IN DESIGN
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28. INVEST IN DESIGN
Create
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29. Create
EDIT RUTHLESSLY
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30. EDIT RUTHLESSLY
Create
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31. Prepare
Release Create
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32. Release ENGAGE INFLUENCERS
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33. ENGAGE INFLUENCERS
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34. Release LEVERAGE NETWORK
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35. LEVERAGE NETWORK
AVERAGE FACEBOOK
USER HAS
130
FOLLOWERS
Source: https://www.facebook.com/press/info.php?statistics
@MuhammadInc @hccmis

36. Release BE CHANNEL AGNOSTIC
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37. BE CHANNEL AGNOSTIC
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38. RECAP
• Relate content to brand
• Edit ruthlessly
• Research topic
• Engage influencers
• Know your audience
• Leverage your network
• Create acts
• Be channel agnostic
• Invest in design
@MuhammadInc @hccmis

39. @HCCMIS
SWEET TOOTH
DENTAL INFOGRAPHIC
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40. Q&A
@MuhammadInc @hccmis