Diese Präsentation wurde erfolgreich gemeldet.
Wir verwenden Ihre LinkedIn Profilangaben und Informationen zu Ihren Aktivitäten, um Anzeigen zu personalisieren und Ihnen relevantere Inhalte anzuzeigen. Sie können Ihre Anzeigeneinstellungen jederzeit ändern.

Advertising and Freudian Theory

Consumer Behavior

  • Als Erste(r) kommentieren

Advertising and Freudian Theory

  1. 1. ACE PRESENTATIONS
  2. 2. Freudian Theory MKT-509: CONSUMER BEHAVIOR
  3. 3. FREUDIAN THEORY • ID • Super Ego • Ego
  4. 4. QUESTION 1: WHAT ARE SOME PRODUCTS THAT ARE USUALLY SOLD BY TELLING YOU THAT THE USE OF THE PRODUCT WILL MAKE YOU ATTRACTIVE TO THE OPPOSITE SEX? • Cigarettes • Clothes • Cars • Watches • Lingerie • Cosmetics • Accessories like glasses and belts • Shoes • And more
  5. 5. SMOKE. LOOK ATTRACTIVE
  6. 6. SHAMPOO • Long • Silky • Shiny • Beautiful Hair • Natural
  7. 7. EYE WEAR • Shades • Goggles • Glasses • Style • Cool
  8. 8. CLOTHE WELL LOOK SMART HANDSOME AND DASHING Jeans T Shirt Casual Suit Up
  9. 9. CREAMS BEAUTY FAIRNESS
  10. 10. CARS AND MORE
  11. 11. ID The id (which is entirely oriented toward immediate gratification). It operates on the pleasure principle (ibehavior guided by the primary desire to maximize pleasure and avoid pain). a) The id is selfish. b) The id is illogical (it acts without regard to consequences).
  12. 12. ID . ICE CREAM OR THE POSE
  13. 13. KATRINA KAIF Is it the Juice Mango Yellow Pose Sensation Glamour Thirst Taste
  14. 14. ID Selfish Glamour Beauty
  15. 15. SUPER EGO ) The superego (which is the counterweight to the id). It is a person’s conscience. a) It internalizes society’s rules. b) It works to prevent the id from seeking selfish gratification.
  16. 16. ADVICE WARNING CARE
  17. 17. KINDNESS AND HELPING OTHERS
  18. 18. CARE
  19. 19. MESSAGE
  20. 20. BEST ADD SAVE WATER SAVE AFRICA
  21. 21. NO TO SMOKING Warning Smoking is injurious to health and may result in lung cancer
  22. 22. EGO The ego (which is the system that mediates between the id and the superego). The ego tries to balance these two opposing forces according to the reality principle, whereby it finds ways to gratify the id that will be acceptable to the outside world. Much of this battle occurs in the unconscious mind. b. The Freudian perspective hints that the ego relies on symbolism in products to make the compromise between the demands of the id and the prohibitions of the superego. c. There is a connection between product symbolism and motivation
  23. 23. CHARITY WITH FOOD
  24. 24. SOCIETAL MARKETING CONCEPT Food Religion Culture
  25. 25. SOCIETAL MARKETING ORIENT
  26. 26. CORPORATE SOCIAL RESPONSIBILITY
  27. 27. VULGARITY AND NEGATIVE MARKETING
  28. 28. PAKISTANI SEXIST ADVERTISEMENT CONTROVERSY- MOBILINK
  29. 29. BEST ADVERTS
  30. 30. KASHMIR CAMPAIGN
  31. 31. www.muhammadhussain.org www.muhammadhussain.biz www.muhammadhussain.co THANK YOU

×