Consumer Behavior

1. ACE PRESENTATIONS

2. Freudian Theory
MKT-509: CONSUMER BEHAVIOR

3. FREUDIAN THEORY
• ID
• Super Ego
• Ego

4. QUESTION 1: WHAT ARE SOME PRODUCTS THAT ARE
USUALLY SOLD BY TELLING YOU THAT THE USE OF THE
PRODUCT WILL MAKE YOU ATTRACTIVE TO THE
OPPOSITE SEX?
• Cigarettes
• Clothes
• Cars
• Watches
• Lingerie
• Cosmetics
• Accessories like glasses and belts
• Shoes
• And more

5. SMOKE. LOOK ATTRACTIVE

6. SHAMPOO
• Long
• Silky
• Shiny
• Beautiful Hair
• Natural

7. EYE WEAR
• Shades
• Goggles
• Glasses
• Style
• Cool

8. CLOTHE WELL LOOK SMART HANDSOME AND
DASHING
Jeans T Shirt Casual Suit Up

9. CREAMS
BEAUTY
FAIRNESS

10. CARS AND MORE

12. ID
The id (which is entirely oriented toward immediate
gratification). It operates
on the pleasure principle (ibehavior guided by the
primary desire to maximize
pleasure and avoid pain).
a) The id is selfish.
b) The id is illogical (it acts without regard to
consequences).

13. ID . ICE CREAM OR THE POSE

14. KATRINA KAIF
Is it the Juice
Mango
Yellow
Pose
Sensation
Glamour
Thirst
Taste

15. ID
Selfish
Glamour
Beauty

16. SUPER EGO
) The superego (which is the counterweight to
the id). It is a person’s conscience.
a) It internalizes society’s rules.
b) It works to prevent the id from seeking
selfish gratification.

17. ADVICE WARNING CARE

18. KINDNESS AND HELPING OTHERS

19. CARE

20. MESSAGE

21. BEST ADD SAVE WATER SAVE AFRICA

22. NO TO SMOKING
Warning
Smoking is injurious to health and may result
in lung cancer

23. EGO
The ego (which is the system that mediates between the id
and the superego).
The ego tries to balance these two opposing forces
according to the reality
principle, whereby it finds ways to gratify the id that will
be acceptable to the
outside world. Much of this battle occurs in the
unconscious mind.
b. The Freudian perspective hints that the ego relies on
symbolism in products to
make the compromise between the demands of the id and
the prohibitions of the
superego.
c. There is a connection between product symbolism and
motivation

24. CHARITY WITH FOOD

25. SOCIETAL MARKETING
CONCEPT
Food
Religion
Culture

26. SOCIETAL MARKETING ORIENT

27. CORPORATE SOCIAL RESPONSIBILITY

28. VULGARITY AND NEGATIVE MARKETING

29. PAKISTANI SEXIST ADVERTISEMENT
CONTROVERSY- MOBILINK

30. BEST ADVERTS

31. KASHMIR CAMPAIGN

32. www.muhammadhussain.org
www.muhammadhussain.biz
www.muhammadhussain.co
THANK YOU