1.
PUMA - Ferrari Edition Shoes
By ____________

2.
While exploring shoe options for a premium
Party, Being a Motorsport Enthusiast Puma
Ferrari edition has immediately caught my eyes.
Puma is the only sportswear brand that has some stylish motorsport segment with
partnered brands like Mercedes, Ferrari, Porsche and redbull to name a few.

3.
Internal and
external factors
that influenced
my decision
making.
● Uniqueness and non availability
of such similar products.
● Reasonable pricing.
● Product quality.
● Comfort and stylish

4.
Product Alternatives
While there are no direct alternatives for the product i was looking for. I have
tried to come up the best alternatives and was not satisfies.

5.
Available
Purchase
platforms
● Brick and mortar shops.
● Online Ecommerce Platforms
● Shopping Malls
● Brand Outlets.

6.
Post purchase Review
That premium party I was earlier talking about, was amazing. The product was comfortable and
complemented. Puma as a brand made its presence clear and acquired a loyal customer.

7.
References
1. Scms.edu.in. (2019). [online] Available at: https://www.scms.edu.in/uploads/journal/articles/article_25.pdf
[Accessed 15 Dec. 2019].
2. PUMA SE. (2019). PUMA's History. [online] Available at: https://about.puma.com/en/this-is-puma/history
[Accessed 15 Dec. 2019].
3. En.wikipedia.org. (2019). Puma (brand). [online] Available at: https://en.wikipedia.org/wiki/Puma_(brand)
[Accessed 15 Dec. 2019].
4. Verry, P. and Verry, P. (2019). These Are the Most Important Shoes in Puma History. [online] Footwear
News. Available at: https://footwearnews.com/2018/focus/athletic-outdoor/puma-most-important-shoes-
ever-1202667961/ [Accessed 15 Dec. 2019].
5. Marketing Management Blog T1 2015. (2019). PUMA – Creatively engaging with the consumer. [online]
Available at: https://mpk732.wordpress.com/2015/04/20/puma-creatively-engaging-with-the-consumer/
[Accessed 15 Dec. 2019].
6. www.statista.com. (2019). Topic: Puma. [online] Available at: https://www.statista.com/topics/1360/puma/
[Accessed 15 Dec. 2019].