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1. Author: M. Mudasser Akram
Work on w3seoexpert.com

2.  the process of affecting the visibility of a website or a
web page in a search engine's unpaid results” doesn’t
really help you answer important questions for your
business and your website,
such as:
 How do you, for your site or your company’s site,
“optimize” for search engines?
 How do you know how much time to spend on SEO?
 How can you differentiate “good” SEO advice from “bad”
or harmful SEO advice?
 What’s likely interesting to you as a business owner or
employee is how you can actually leverage SEO to help
drive more relevant traffic, leads, sales, and ultimately
revenue and profit for your business.

4.  The first step in search engine optimization is really to
determine what it is you’re actually optimizing for. This
means identifying the terms people are searching for
(also known as “keywords”) that you want your website
to rank for in search engines like Google.
From there you want to understand:
 What types of things are they interested in?
 What problems do they have?
 What type of language do they use to describe the
things that they do, the tools that they use, etc.?
 Who else are they buying things from (this means your
competitors, but also could mean tangential, related
tools – for the email marketing company, think other
enterprise marketing tools)?

6.  Once you have your keyword list, the next
step is actually implementing your targeted
keywords into your site’s content. Each page
on your site should be targeting a core term,
and a “basket” of related terms. In
his overview of the perfectly optimized page.
Major point of on-page Optimization:
 Title Tags
 Meta Descriptions
 Body Content
 Alt Attributes
 URL Structure
 Schema & Markup

8.  Information architecture refers to how you organize
the pages on your website. The way that you
organize your website and interlink between your
pages can impact how various content on your site
ranks in response to searches.
some good resources:
 A good math-free explanation of Page Rank.
 A detailed breakdown of how Page Rank works
(from several years ago) with a number of helpful
visuals.
 The original academic paper published by Google’s
founders.

10.  Since Google’s algorithm is still largely based on
links, having a number of high-quality links to your
site is obviously incredibly important in driving
search traffic: you can do all the work you want on
on-page and technical SEO, if you don’t have links
to your site, you won’t show up in search results
listings.
Major steps:
 Identify & Understand Your Linking & Sharing
Audience
 Determining What Content You Can Create & How
You Can Promote It
 Map Your Assets to Specific Keywords

11.  Technical SEO for larger, more complicated sites is
really its own discipline, but there are some
common mistakes and issues that most sites face
that even smaller to mid-sized businesses can
benefit from being aware of:
 Page Speed
 Mobile Friendliness
 Header Response
 Redirects
 Duplicate Content
 XML Sitemap
 Robots.txt, Meta No Index, & Meta No Follow

13.  On its face this question has a fairly
straightforward answer, with some key metrics to
focus on, but with each metric there are some
key factors to consider as you measure your
site’s SEO performance.
Point is:
 Keyword Rankings
 Organic Traffic
 Organic Leads & Sales
 I try to discuss something about SEO With
you. May be this discussion increase your
knowledge.