Have you ever heard the statement “we don’t have time for UX in this project!”? Or perhaps you thought that you need to take some shortcuts to launch the design quickly? I thought so. The trade off: User Experience vs. Speed is one of the most popular misconceptions about the design. Don’t be ashamed. At UXPin we’re building the UX Design application and we’re still going through it over and over again. The temptation to optimize the product development process is huge, although as Twin Peaks taught us “the owls are not what they seem” and things can work in a completely twisted way. Eliminating UX activities may not result in a higher overall speed and may lead to unfortunate results. In the following article I’ll try to explain the issue and show you the highway through the meanders of the design process.

1. Photo credit: mr.alsultan http://www.flickr.com/photos/30252426@N06/3579132008/
UX SPEEDvs.

2. We don’t have time for UX in
this project! Let’s do all this
User Experience later.
“
Photo credit: notmpres www.flickr.com/photos/78307213@N00/401782545/

3. LET’S CONSIDER WHAT UX IS
Well...

4. Designing User Experience is the thoughtful effort of
shaping interaction aiming at producing a certain
emotional and behavioral response from your users.
“

5. USER EXPERIENCE IS
always present
Photo credit: ed10vi http://www.flickr.com/photos/9016116@N07/5786763218/

6. IT’ll BE OUT OF CONTROL
If you won’t take care of users experience

7. YOUR DESIGN IS YOUR PRODUCT
For your users
Photo Credit: Nite_Owl http://www.flickr.com/photos/89767536@N00/405946678/

8. User Experience Design is a strategy of product development
and it should be present right from the beginning.
“
Focusing on the experience of your future users should lay at
the heart of your approach to product development. There’s
no other way.

9. TIME CONSUMING
but User Centered Design is...

10. LIMITThe scope of the project
Photo Credit: Ian Sane http://www.flickr.com/photos/31246066@N04/6592174435/

11. DON’T LIMIT DESIGN&

12. THAT’S YOUR HIGHWAY
to perfect product
Photo Credit: Nrbelex http://www.flickr.com/photos/91351004@N00/452412873/

13. ADD SPEED TO PRODUCT DEVELOPMENT
Iterative approach, limited scope of phases and prototyping...

14. EFFICIENCY THROUGH UX DESIGN
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